Mobile web sitesWhy your clients’ smart phones hate your website?Michal Blažej, Production Director, Lighting Beetlewww.lb...
WHY DO I NEED A MOBILEVERSION OF MY WEBSITE?
always      always    alwayson       connected   with us
of internet users connect using65%   mobile phones (use both)
33%while watching TV
95%   look for local      information
39%use smart phone while going to the bathroom
70%                              use while                                 in store            54% find a retailer    44% r...
76% purchase in35% purchase on59% purchase on
... and    88% take action within the same day        61% call a business | 59% visit a business
79% dont have a mobile optimized site
PAINSnavigate to sellresolutiontraffic
can be solved bycreating a mobileversion of your                   trafficwebsite                     resolution           ...
What really does the saleWhat might be usefulWhat is localWhat does the businessWhat hits the target group                ...
useful         useful                  local
check experience before launch         and analyze
For which devices to optimize?“ Worldwide smartphone market  is expected to increase 49.2%  in 2011, growing more than  fo...
What kind of optimization?
iPhone   Android   BlackBerry   Windows 7   iPad   Android tablet
If you dont need an app, dont build it.                       If you do, you will                       most likely need a...
Hard work. Is it?
37signals – Basecamp
Facebook.com
Zoznam.sk – Topky
Twitter.com
Google family
So why do they hate   your website?1 in 13
Slides can be downloaded from SlideShareslideshare: lightingbeetle | blazej@lbstudio.sk | www.lbstudio.sk                 ...
AmCham - Mobile websites
AmCham - Mobile websites
AmCham - Mobile websites
AmCham - Mobile websites
AmCham - Mobile websites
AmCham - Mobile websites
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AmCham - Mobile websites

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Workshop on mobile websites.

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AmCham - Mobile websites

  1. 1. Mobile web sitesWhy your clients’ smart phones hate your website?Michal Blažej, Production Director, Lighting Beetlewww.lbstudio.skFollow me @michalblazejblazej@lbstudio.sk
  2. 2. WHY DO I NEED A MOBILEVERSION OF MY WEBSITE?
  3. 3. always always alwayson connected with us
  4. 4. of internet users connect using65% mobile phones (use both)
  5. 5. 33%while watching TV
  6. 6. 95% look for local information
  7. 7. 39%use smart phone while going to the bathroom
  8. 8. 70% use while in store 54% find a retailer 44% read reviews and product info 34% search in-store inventory 49% compare prices
  9. 9. 76% purchase in35% purchase on59% purchase on
  10. 10. ... and 88% take action within the same day 61% call a business | 59% visit a business
  11. 11. 79% dont have a mobile optimized site
  12. 12. PAINSnavigate to sellresolutiontraffic
  13. 13. can be solved bycreating a mobileversion of your trafficwebsite resolution sale
  14. 14. What really does the saleWhat might be usefulWhat is localWhat does the businessWhat hits the target group useful sale target
  15. 15. useful useful local
  16. 16. check experience before launch and analyze
  17. 17. For which devices to optimize?“ Worldwide smartphone market is expected to increase 49.2% in 2011, growing more than four times faster than the overall mobile phone market. ”
  18. 18. What kind of optimization?
  19. 19. iPhone Android BlackBerry Windows 7 iPad Android tablet
  20. 20. If you dont need an app, dont build it. If you do, you will most likely need a mobile website anyways.
  21. 21. Hard work. Is it?
  22. 22. 37signals – Basecamp
  23. 23. Facebook.com
  24. 24. Zoznam.sk – Topky
  25. 25. Twitter.com
  26. 26. Google family
  27. 27. So why do they hate your website?1 in 13
  28. 28. Slides can be downloaded from SlideShareslideshare: lightingbeetle | blazej@lbstudio.sk | www.lbstudio.sk Follow us on Twitter @lightingbeetle Follow us on Facebook facebook.com/lbstudio
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