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Real Time Search in The Era of Augmented Reality
 

Real Time Search in The Era of Augmented Reality

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Michal Avny notes from ARE2011 on Real Time Search topics related to Augmented Reality (with additional notes)

Michal Avny notes from ARE2011 on Real Time Search topics related to Augmented Reality (with additional notes)

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  • Filters - learning user preferences and behaviorSensors – based on where I am, who I’m with (kids, friends, husband..), what I’m wearing, mood (tone of voice), current weather, etc. I should be able to see a different view, experience a different reality…
  • Filters - learning user preferences and behaviorSensors – based on where I am, who I’m with (kids, friends, husband..), what I’m wearing, mood (tone of voice), current weather, etc. I should be able to see a different view, experience a different reality…

Real Time Search in The Era of Augmented Reality Real Time Search in The Era of Augmented Reality Presentation Transcript

  • Real Time Search in The Era of Augmented Reality
    Michal Avny
  • Current Focus
    Vision Technology
    Eyewear
    Mobile Applications
    Games
    Standards
  • However…
    In order to assimilate Augmented Reality in our daily lives, in order for Augmented Reality to go mainstream, we must place an emphasis on the underlying data
  • AR & Real Time Search
    Augmented Reality is about interacting with digital information
    Augmentation is in real-time and in semantic context with environmental elements
    AR is about real time data
  • Real Time Search Is All About…
    Real Time data
    Freshness
    Immediacy (dynamic updates)
    Relevancy
    New dimension: here and now
  • Clutter!!!
  • … today, with the smartphones we put up with this noise, with the overwhelming selection. But the next generation of AR entails new devices and capabilities and should be based on a next generation of Real Time Search to enable a customized clearer view of the world…
  • The Real Time Space Today
    Keyword search
    Image search
    Global discovery (trending, top…)
    Weak filters (social graph, location)
    Unstructured data
    Information overload
  • We’re Working Too Hard
    We are always on the outlook, looking for friends, reviews and events, searching by key words, images or QR, browsing through vast amount of information, constantly processing and filtering
  • Travel Should be Fun…
    http://www.youtube.com/watch?v=4hAgiIXuNbs&feature=player_embedded
  • …think about the amount of research currently required to plan a trip. Searching for the right hotel, restaurant, sites…
    …AR is essential for travel, we don’t know the area, culture or language, but there is no sufficient customization. Currently, AR in travel is mostly used for things we already know (historic view, additional information), Real Time Search is about what you don’t necessarily know…
  • The Vision
    Building towards real time geo-aware localized personalized ambient data
    Processed real time location based information
    Strong customized relevancy filters
    Surroundings sensors
    Context
  • Sensors
    Based on customized sensorssuch as where I am, whom I’m with (kids, friends, date..), what I’m wearing, mood, tone of voice,…
    And environmental sensorssuch as weather, noise level, light, …
    We should be able to see a different view, have a different experience
  • …my son’s view will consist of the Apple Store, Abercrombie, Footlocker and McDonalds, his view is reluctant to change. My view can change based on the weather, outfit, whom I’m with…
    …our patterns and needs are quite different and that’s what we have to build for…
  • Move away from the traditional search approach
  • …clearly keyword search is not working, and a list of matching results even more so…real time data is different, it is short, unstructured, with implicit context…it is hard to know what to search for as the topics are formulating in real time…
  • The Future of Search
    Just like smart homes that learn user behavior, preferences and routine and adapt in real time to changes in environment, location and time, the universe of information must adapt similar characteristics
  • Thank You
    Michal Avny
    michal.avny@gmail.com
    www.michalavny.com