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The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
The Birth of the HUGE UX School
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The Birth of the HUGE UX School

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Faced with an industry-wide talent drought, HUGE took drastic measures to snare new prospects for our UX department. The solution? One summer, 10 Trainees from around the globe, and some good ol’ UX …

Faced with an industry-wide talent drought, HUGE took drastic measures to snare new prospects for our UX department. The solution? One summer, 10 Trainees from around the globe, and some good ol’ UX Fundamentals. If we can't find people, we will create them. This presentation covers how we built an unprecedented school to teach trainees the basics of interaction design and the way HUGE approaches challenges of all kinds. It includes how we designed the program: what’s in the curriculum (and what’s not), other aspects of the training experience, and how we worked the best minds at HUGE into the mix.
Presented at Internet Week in London 2011.

Published in: Design, Business, Technology
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  • 1. 9 November, 2011Birth of the HUGE UX Schoolhugeinc.cominfo@hugeinc.com60 Sloane AvenueLondon SW3 3XB+44 (0)20 7584 5033
  • 2. Agenda: 1. About HUGE 2. UX @ HUGE 3. The challenge3. The UX School is born 4. What we learned 5. Questions
  • 3. About HUGE.
  • 4. About us. We help companies build digitally-driven businesses. Our stats. £7.8 billion per year.150 million people per month.
  • 5. How we’re structured.Founded in 1999.Leading full-service digital agency within Interpublic.400 employees across all interactive disciplines. London. Brooklyn. Los Angeles. Rio de Janeiro.
  • 6. Disciplines.Research & Analytics. Creative.Focus Groups & Surveys VisualEthnography & Audience Research MotionUsability Studies & Listening Labs Digital BrandingWebsite, Social and Campaign Analytics Mobile, Emerging & In-Store DigitalDashboard and Reporting Tool Development Asset Development (copywriting, video)Strategy & Planning. Technology.Brand Planning & Marketing Technical Leadership / ArchitectureProduct Strategy User Interface DevelopmentBusiness Consulting Mobile and Emerging PlatformsCommunications Planning Social PlatformsSearch Strategy (SEO, SEM) Rapid and Enterprise DevelopmentDiscipline Specialists (e.g CRM, mobile) Quality Assurance and DeploymentUser experience. Social engagement.Content Strategy Social StrategyInformation Architecture Social Media ManagementInteraction Design Blogger and Influencer OutreachProduct Design Editorial Development & Management
  • 7. A brief history of Huge.
  • 8. Work.
  • 9. UX @ HUGE.
  • 10. Hi, I’m the UX Partner. 14.
  • 11. User experience drives our entire design process.
  • 12. 7 steps:1. Discovery2. Plan & Concept3. Invent4. Define5. Build6. Deploy7. Manage & Grow
  • 13. 78 interaction designers, contentstrategists and product designers. 17.
  • 14. They came from all different backgrounds. 18.
  • 15. Interaction InformationDesigners ArchitectsGraphic ProductDesigners ManagersDevelopers LibrariansEngineers Architects
  • 16. Interaction InformationDesigners ArchitectsArtists ActorsGraphic ProductDesigners ManagersWorld travelers TrekkiesDevelopers LibrariansMusicians AthletesEngineers Architects
  • 17. M.E. @ StanfordProduct Hardcoredesign engineering 21.
  • 18. But we all have a few things in common. 22.
  • 19. curious logicalanalytical nerdy
  • 20. creativeempatheticpassionate human
  • 21. TheChallenge.
  • 22. New UXers have been hard to find.
  • 23. Why is it so difficult?1. Competitive field2. We’re particular3. WTF is an agency?
  • 24. Why so hard to find?1. Competitive field2. We’re particular3. WTF is an agency?
  • 25. Why so hard to find?1. Competitive field2. We’re particular3. WTF is an agency?
  • 26. However, we’ve been really good at growing talent from within. 30.
  • 27. So we decided to take the plunge.
  • 28. TheUX Schoolis born.
  • 29. How we designed the school.1.  Defined our goals and vision2.  Recruited at lots of universities around the world3.  Conducted internal interviews across departments4.  UX leadership shared & discussed our core deliverables5.  Created curriculum and work-shopped exercises6.  Assigned teachers from all departments7.  Created raw lessons then finalized lessons with teachers8.  Assigned UX mentors & managers 33.
  • 30. UX School:The Class.
  • 31. We got here by ditching our egos, observing users, reframing the problem,thinking holistically, taking risks, working together, pushing the work, caring about details, iterating, iterating, iterating.And by failing & learning from it.
  • 32. The inaugural class. 36.
  • 33. 4masters 6 bachelors 37.
  • 34. From all different backgrounds: 5 industrial design, 5 graphic/interactive design, 3 architecture, and 1 HCI. 38.
  • 35. 6already graduated 4 returning to school 39.
  • 36. 4 from outside the U.S.Korea, Germany, Italy, & the Dominican Republic. 40.
  • 37. UX School:Curriculum.
  • 38. A totally immersive training program.
  • 39. Every lesson:Purpose & intent.Deconstruct & analyse.Conceptual  concrete.Practice. Practice. Practice. 43.
  • 40. The curriculum Intro.First 2 weeks Focused intensives on scenarios, structure, wireframes.Next 8 weeks Projects. Additional skills and special topics.Last 2 weeks. Client work. Final presentation & evaluation. (plus fun activities sprinkled throughout) 44.
  • 41. Practice project: NYC Visit.
  • 42. Scenarios.•  Anatomy of a digital experience: User, user goals, business goals, entry and exit points, common user flows•  Deep dive into scenarios: what they accomplish, how-to, conceptual & concrete examples•  Practice Exercise: write a scenario for a short story•  Practice Project: Scenarios for NYC visit 46.
  • 43. Structure.•  Basics of digital structure: anatomy, common types of structures, what structure is•  Deep dive into structures: types of structure diagrams, how to create a structure and what to consider•  Practice Exercise: conceptual model of your Facebook friends•  Practice Project: Structure for NYC visit 47.
  • 44. Wireframes.•  Basics of a web page: anatomy, critical page types•  Deep dive into wireframes: what they are, types, how we make them, how we design, other considerations•  Practice Exercises: deconstruct some common page types, sketch à critique à wireframe•  Practice Project: Sketches and wireframes for NYC visit 48.
  • 45. Thensome realexperience…
  • 46. We can’t talk about them. (boo!)
  • 47. 2 projects, 2 teams, 1 love.•  Full project from upfront research to strategic definition to post-usability test wireframes•  Included: project plan, client meetings, road bumps, no- holds-barred criticisms, and full-on presentations•  Final presentation to entire UX team. 51.
  • 48. Early stage deliverables. User research. Stakeholder interviews. Analysis. Personas. Strategic vision. Design concepts. 52.
  • 49. Bread and butter ID work. Feature prioritization. Roadmap. Content strategy. User scenarios. Structure. Wireframes. 53.
  • 50. Each project is different sowe have no rules about process. Just make the work great.
  • 51. Additional topics:1. Simplicity2. Brand identity3. Persuasion4. Writing decks5. Presenting6. Best practices
  • 52. Support & Culture.•  Each trainee had a mentor & a separate manager•  They had a mid-point review and final review including peer & manager input•  They joined ongoing HUGE activities: UX team meetings, HUGE talks, company meetings, open crit, company BBQ 56.
  • 53. The final presentation.
  • 54. Both teams blew us away.
  • 55. UX School:Outcome.
  • 56. 5 questions they now ask themselves:1. What’s the fucking point?2. Does it build on the vision?3. Is it simple and elegant?4. Will users know what to do?5. Is every bit necessary?
  • 57. 5 questions they now ask themselves:1. What’s the fucking point?2. Does it build on the vision?3. Is it simple and elegant?4. Will users know what to do?5. Is every bit necessary?
  • 58. 5 questions they now ask themselves:1. What’s the fucking point?2. Does it build on the vision?3. Is it simple and elegant?4. Will users know what to do?5. Is every bit necessary?
  • 59. 5 questions they now ask themselves:1. What’s the fucking point?2. Does it build on the vision?3. Is it simple and elegant?4. Will users know what to do?5. Is every bit necessary?
  • 60. 5 questions they now ask themselves:1. What’s the fucking point?2. Does it build on the vision?3. Is it simple and elegant?4. Will users know what to do?5. Is every bit necessary?
  • 61. We’re happy to announce… 67.
  • 62. 9/10received full-time offers… and accepted! 68.
  • 63. What welearned.
  • 64. 1. Go big… 70.
  • 65. 2. Don’t underestimate the logistics 71.
  • 66. 3. Make adjustments on the fly 72.
  • 67. 4. Make it as real as possible 73.
  • 68. 5. Give them thefreedom to succeed 74.
  • 69. HUGE UX School starts again on 20 Jan, 2012 in Brooklyn. We are expanding to VisualDesign & Project Management. Adding Tech, June 2012. 75.
  • 70. Questions?
  • 71. Thanks to…
  • 72. Cheers.hugeinc.cominfo@hugeinc.com60 Sloane AvenueLondon SW3 3XB+44 (0)20 7584 5033

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