Rethinking AdvertisingforGeneration<br />Y<br />Michael J. Zandstra<br />
In a world of fast forward, how can television ads still be effective?<br />Even though we like to think that<br />DVRseli...
Advertisers might also consider online advertisements, which cannot generally be skipped.<br />Polls indicate that more th...
Product placement is another powerful way for to get your message heard, one of the most effective<br />advertising tools ...
By embedding the advertising inside thecontent, consumer hostility is largely eliminated. It’s coolto see brands in movies...
Viral Marketing (link)<br />Viral marketing is one of the most interactive forms of advertising.  Because it relies on con...
   Successful social advertising<br />      networks involves creating<br />       engaging experiences<br />             ...
Gen Ystill looks up to and mirrors celebrities and public figures.<br />
Services like ad.ly couple the power of social media with celebrity endorsement to help your company grow.<br />
Generation Yrepresents the toughest,meanest, and most demanding group of spenders to ever enter the global marketplace.  B...
Identity.<br />
Experience.<br />
Overview - Gen Y Advertising Methodology
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Overview - Gen Y Advertising Methodology

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Research findings for the MOST effective ways to target Generation Y. Please share! Find me on twitter: @mzandstra

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Overview - Gen Y Advertising Methodology

  1. 1. Rethinking AdvertisingforGeneration<br />Y<br />Michael J. Zandstra<br />
  2. 2. In a world of fast forward, how can television ads still be effective?<br />Even though we like to think that<br />DVRseliminate the effect of TV ads,<br />the truth is we actually pay MORE<br />attention to imageson screen<br />when fast forwarding than<br />during the actual programming.<br />Current DVR technology<br />requires intense focus to press<br />play when the commercials end,<br />and advertisers can capitalize on<br />this by giving more screen time to logos<br />and other important information, serving as<br />remindersto audiences.<br />
  3. 3. Advertisers might also consider online advertisements, which cannot generally be skipped.<br />Polls indicate that more than 1 in 4 U.S. consumers watch TV programming ONLINEmore than once a week. Guess who comprises the majority of this group.<br />
  4. 4. Product placement is another powerful way for to get your message heard, one of the most effective<br />advertising tools currently<br />in widespread use.<br />
  5. 5. By embedding the advertising inside thecontent, consumer hostility is largely eliminated. It’s coolto see brands in movies.<br />
  6. 6. Viral Marketing (link)<br />Viral marketing is one of the most interactive forms of advertising. Because it relies on consumers to handle distribution, it is often the cheapest.<br />Millennialsare strongly affected because they are most influenced by memorable experiences and our friends.<br />
  7. 7. Successful social advertising<br /> networks involves creating<br /> engaging experiences<br /> for your consumers,<br /> establishing brand<br />loyalty.<br />Members of<br />generation Y<br />dominate social media.<br />
  8. 8. Gen Ystill looks up to and mirrors celebrities and public figures.<br />
  9. 9. Services like ad.ly couple the power of social media with celebrity endorsement to help your company grow.<br />
  10. 10. Generation Yrepresents the toughest,meanest, and most demanding group of spenders to ever enter the global marketplace. But the fact is millennialswill control a huge chunk of discretionary spending by 2030.<br />Chooseto be the one who understands our way of thinking NOW, and we will be the ones to choose YOUdown the road.<br />
  11. 11. Identity.<br />
  12. 12. Experience.<br />

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