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Reaching Your Audience Faster Final

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Survey of Webinar Best Practices conducted by The Webianr Mentor. Copyright 2009 all rights reserved.

Survey of Webinar Best Practices conducted by The Webianr Mentor. Copyright 2009 all rights reserved.

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Reaching Your Audience Faster Final Reaching Your Audience Faster Final Presentation Transcript

  • Reaching Your Audience Faster: A Survey of Webinar Best Practices Presented by TheWebinarMentor.com
  • Your Webinar Mentors …
    • Mike Zabinski
    • Judith Briles
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Thanks to These Sponsors:
      • Colorado Nonprofit Association
      • Rocky Mountain Chapter – American Society of Training and Development
      • Individuals within the publishing community of Colorado
      • National Association of Directors of Long Term Health Care facilities
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Text into the Question Box:
    • What is the most important thing you want to learn from today’s webinar?
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Agenda Highlights and Surprises
    • Overall Use: Motivations for Using Webinars and Expected Benefits
    • Promotional Methods: Crafting and Communicating Messages to Potential Attendees
    • Content and Presentation Development
    • Event Management: Managing the venue and technology required for broadcasting.
    • Communication and Contact after the Webinar
    • Best Practices Summary
    • Questions and Answers
    • Demo Some Techniques
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • … a presentation delivered online in real time. Presenters can be a soloist or a group.
    • Webinars range anywhere from 15 minutes to several hours. Some are free, many have a fee to attend. Topic possibilities are unlimited.
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved A Webinar is …
    • Why Webinars?
    • Blocking your Message!
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Outbound Messages
  • © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Outbound Messages Are Easily Blocked
  • © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved “ Inbound” Messages Blogs Search Engines Social Media
    • Build Trust
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved -> People Act Share Your:  Knowledge  Experience  Capabilities  Goals  History  Beliefs
    • How many Webinars have you presented in the last year?
    • 0
    • 1 – 5
    • 6 – 10
    • 11- 20
    • Over 20
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
    • In What Sector do you work?
    • Self-Employed
    • Corporate
    • Non-Profit
    • Government
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
  • © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Who Participated? Survey Participant Characteristics
    • Position
    • External Consultant– 45%
    • Internal Professionals – 12%
    • Management – 32%
    • Authors – 10%
    • Other – 1%
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Who Participated?
    • Sector
    • Self-Employed 56%
    • Corporate 25%
    • Non-Profit 17%
    • Government 2%
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Who Participated?
    • What Sector do you work?
    • Self-Employed
    • Corporate
    • Non-Profit
    • Government
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll Results
    • Ever Presented a Webinar?
    • Yes 41%
    • No – but will 12%
    • No 47%
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Surprise! – 82% Presented in the past year! Who Participated? Webinar Experience
    • How many Webinars have you presented at in the past year?
    • 0
    • 1 – 5
    • 6 – 10
    • 11 – 20
    • Over 20
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll Results
    • In the Next 12 Months
    •  70% of Respondents will Present 1+
    •  Not using will drop from 47% to 30%
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved  52% of Presenters will Present 3+  23% will Present 10+! Who Participated? Webinar Use - Future
  • © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Motivations for Using Webinars and Expected Benefits
    • How Valuable are Webinars? 90% Find at Least “Some Value” - BUT
    •  54.5% Presenters Rated “Highly Valuable”
    • 17.6% Attendees Rated “Highly Valuable”
    • Biggest Issue: Quality of Presentation and Content
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Motivations for Using Webinars and Expected Benefits Both: Webinars valuable for all employee levels
    • Expected Benefits from Webinars Presenters and Attendees (>70%)
      •  Increase Access
      •  Minimize Costs
      •  Learn about a product or service
      •  Access to a recording
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Motivations for Using Webinars and Expected Benefits Presenters Only: Build a Strong Brand 71% Demonstrate ROI 62% NOT: Lead Generation 42% Get to Market Faster 43%
    • Presenters Attendees Communicate information Communication of information
    • Train in skills, knowledge or values Training in skills, knowledge or values
    • Differentiate from competitors Training in a product or service Sell a product or service Get product or service information
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Motivations for Using Webinars and Expected Benefits What Outcomes Are Most Desired? Dead Last
  • © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Promotional Methods: Crafting and Communicating Messages
  • Promotional Methods for Webinars
    • Single eMail Website Notice
    • eMail Campaigns Banner Ads
    • Postal Mail Print Ads
    • Online Newsletters Telephone Calls
    • Blogs Social Networks
    • SEO Word of Mouth
    • Affiliate Programs
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • Promotional Methods for Webinars
    • Why?
    • Most Effective … Presenter’s Attendee
    • Word of mouth 73% 72%
    • Email campaigns 65% 84%
    • eNewsletter 61% 48%
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • Promotional Methods for Webinars
    • Why?
    • Not Effective … Presenter’s Attendee
    • Print ads 57% 69%
    • Postal mail 56% 46%
    • Online Ads 27% 59%
    • Phone Calls 31% 53%
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Attendees
    • Times/Dates 88%
    • Agenda 87%
    • Topic 80%
    • Cost 78%
    • Registration 68%
    • ID Audience 53%
    • Presenters 43%
    • Computer Registration 37%
    Clarity of 1 st Promotion © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Presenters Attendees
    • Describe Problem 100% 88%
    • Describe Solutions 100% 87%
    • Headlines 94% 88%
    • ID Audience 87% 79%
    • Agenda 75% 78%
    • Dates/Times 75% 91%
    • Objectives 62% 90%
    • Schedule 53% 91%
    • Computer Req. 47% 42%
    • Registration 31% 50%
    What Methods Motivate Attendee Register for a Webinar? © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Presenter Attendee
    • How-To 68% 68%
    • How to Create a Great Program
    • Topic 44% 67%
    • Creating Great Programs
    • Best Practices 69% 58%
    • Best Practices for Creating a Great Program
    • Numbers 65% 56%
    • 9 Methods to Create a Great Program
    What Style of Title Grabs Attendee Attention?
    • Partnering
    • w/ complimentary organization 61%
    • w/ complimentary profession/industry 56%
    • Social Network 50%
    • White Paper - Article 38%
    • Website 28%
    • Offer Newsletter 25%
    • Blog 19%
    • Paid Advertising 12%
    • Public Calendar 6%
    • Cold eMails with opt in 3%
    Attendees Say … Willingness to Supply eMail Address © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • Notifying Potential Attendees
    • 1 st Notice
    • 5 weeks out 17%
    • 4 weeks out 28%
    • 3 weeks out 33%
    • 2 weeks out 22%
    • 1 week out 1%
    • Reminder
    • 1 time 39%
    • 2 times 44%
    • 3 times 11%
    • 4 times 0%
    • Unlimited 6%
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • Registration Patterns
    • Do You Monitor?
    • Yes 47%
    • No 29%
    • Not Sure 24%
    • % of Sign-ups
    • < 1% 17%
    • 1% - 3% 11%
    • 4% - 7% 11%
    • 8% - 10% 6%
    • > 10% 39%
    • Don’t Know 17%
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • Gathering Info at Registration
    • Ask About Title, etc.
    • Yes 79%
    • No 21%
    • What Kind ?
    • Position Title 79%
    • Time in Position 44%
    • Time in Industry 36%
    • Organization Level 36%
    • Level of Influence 29%
    • Company Size, etc. 36%
    • # of Direct Reports 0%
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Webinar Content and Presentation
  • Preference of Speaker
    • Presenter Attendee
    • As the only presenter 53% 65%
    • As part of a panel or a
    • co-presenter 37% 35%
    • As a Moderator of others 10%
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Presenter Attendee
    • None 44%
    • 1 - 2 40% 54%
    • 3 16% 33%
    • 4 or more 0% 13%
    Poll Usage During a 45-Minute Webinar © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Yes 53%
    • No 47%
    • Likeliness of Attendee to Send Text Question
    • Very 41% Somewhat 35% Not 24%
    Ask the Audience to Submit Text Questions © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Presenter Attendee
    • During the Webinar 56% 57%
    • At the End 44% 43%
    Preference When to Answer/Ask Attendee Questions © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Yes, the phone connection is
    • always open 63%
    • Yes, but only at specific times 26%
    • No 10%
    Do Attendees VERBALLY Make Comments or Ask Questions? © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Polls 57%
    • Direct questions to attendees, than publish results during the Webinar 57%
    • Interview experts 50%
    • Direct poll to a single attendee 29%
    • Play video clips 36%
    • Complete a form 21%
    Methods to Increase Interaction © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Text chat 82%
    • Recording of presentation 79%
    • On-screen marking tools 63%
    • Screen sharing 59%
    • Passing presenter control 59%
    • Polls 40%
    • VOIP 35%
    Tools That Are Used … © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Speak with script as guide –
    • not read verbatim 50%
    • Speak with an outline 58%
    • Speak with proper pacing 58%
    • Speak with proper tone 68%
    How Good Are You? © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Never 83%
    • Once 6%
    • Two to Three times 6%
    • Four or more 5%
    Do You Record Practice Sessions? © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Webinar Event Management
    • Registration Quick and Easy?
    •  64% Presenters said “Always”  19% Attendees said “Always”
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Webinar Event Management Prior to the Webinar Want to Communicate with Presenter Prior?  56% Presenters said “Always”  18% Attendees said “Always” Surprise!
    • Preferred Length?
    •  75% Presenters said “45 - 60 Minutes”  20% Attendees said “45 - 60 Minutes”
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Webinar Event Management Length of Webinar No Trend toward Longer or Shorter Webinars  69% Presenters said “No Trend”  76% Attendees said “No Trend” Surprise! Strong Preference - Narrow Subject, Deep Coverage  77% Presenters  73% Attendees
    • Did you notice the Stop Watch was moving?
    • Yes
    • No
    • Be Honest?
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
    • Audience Attention
    •  84% Attendees “Multi-task”. Poor Presentation #1 Reason  33% Presenters Monitor Attentiveness
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Webinar Event Management Monitoring Audience Response Answering Questions (On Topic)  73% Presenters Handle All Questions  96% Attendees: Presenter 1 st Choice to answer  31% Attendees: 2 nd Expert Answering Not Acceptable  38% Attendees: Waiting till End Not Acceptable Surprise!
    • Importance of Recording
    •  92% Presenters record regularly  90% Attendees want access
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Webinar Event Management Recording Editing Practices  36% Presenters Edit/Clean Audio  27% Presenters Edit/Clean Visuals 80% Attendees want Edit and Clean Surprise! Willing to Pay for Recording?  81% Yes @ Minimum $15  Average $28.64
    • Use of Follow Up Surveys
    • 79% Presenters Conduct Survey
    • 57% Attendees Respond to Surveys
    • Only 44% Attendees want follow-up communication
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved After Webinar Follow Up Surveys Follow Up Questions Presenters Ask  100% “Was Presentation Good?”  71% “Meet Expectations? – Yes/No”  28% “Call to Action” Surprise!
    • Attendee Acceptance of Call to Action:
    • 82% Visit a website
    • 82% Download something
    • 75% Request more information
    • 64% Send more questions
    • 64% Allow a follow-up contact
    • 61% Receive Presenter contact information
    • 54% Complete an opt-in
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved After Webinar Follow Up Surveys Surprise!
    • Missed Opportunities! Receptiveness to Special Offers
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved After Webinar Follow Up Special Offers
    • Yes 27%
    • No 33%
    • Some of the Time 40%
    Follow-up Communication to Remind Attendees About &quot;Calls to Action&quot; or Offerings Made © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Within 5 minutes 0%
    • Within 1 to 2 hours 0%
    • Same day 43%
    • Next several days 29%
    • Next week 28%
    Post Webinar, How Soon Do You Contact Attendee? © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Yes, I Do Yes, Outside No
    • ID Leads 15% 23% 54%
    • Rank Leads 8% 16% 62%
    • Communicate via
    • phone/email 23% 46% 23%
    • Send thank you 23% 38% 31%
    • Complete fulfillment
    • w/ wh papers, offers 31% 15% 39%
    • More announcements 23 % 23% 31%
    • Send results/ contests 8% 17% 50%
    • Send results of survey 8% 25% 42%
    Who Performs Follow-Up Tasks © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Yes 38%
    • No 50%
    • Some of the time 12%
    Follow-Up with Anyone Who Missed the Webinar © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Yes 17%
    • No 67%
    • Some of the time 16%
    Measure Effectiveness of Promotional Methods to Increase Attendance © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Likely Not Likely
    • Email campaigns 82% 7%
    • Word of mouth 72% 6%
    • Social networks 53% 25%
    • Online Newsletters 48% 16%
    • Phone calls 31% 53%
    • Website notice 23% 37%
    • Banner ads on website 18% 56%
    • Print ads 13% 59%
    • Postal mail 10% 46%
    • Online ads 9% 59%
    What Attracts Attendees © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • Summing Up …
    • Best Practices …
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Motivations And Benefits
    • Best Reasons to use Webinars
    • Build Trust and Brand
    • Build “On-Demand” access
    • Reduce Costs and ROI
    • Increase Training Effectiveness
    • “ Lead” Generation
    • Use eMail Campaigns
    • Word of Mouth
    • Clarity for Topic, Time, Date, Agenda, Cost
    • Use “How-To” and “Topic” for Style Hook
    • Headlines, Obectives, Date & Time Critical
    • Start eCampaign 3 weeks out, repeat 3 x
    Best Practices Promotional Methods © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • For the Attendee’s Participation …
    • Be the Solo Speaker.
    • Use Polls, no more than 3 per 45 minutes.
    • Invite Attendees to submit Questions during Webinar via text or phone #.
    • Be interactive—Polls, ask Questions, interview Experts and use streaming video if appropriate.
    Best Practices Content & Presentation © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • For You, the Presenter…
    • Learn the online Tools.
    • Use Polls, no more than 3 per 45 minutes.
    • Learn your presentation so that you can present, not read it. Energy is critical.
    • Rehearse from 2 to 3 times.
    • Record presentation.
    • Publish all Polls and Questions that info has been responded to DURING the Webinar.
    • Offer something; Action Plan.
    Best Practices Content & Presentation © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Webinar Event Management
    • Registration: Make it easy, get only what needed.
    • Schedule: Know your audience. Ask them. Mid-week, 30-60 minutes
    • Narrow the Subject, Deepen the info
    • Monitor and Engage – or they will multi-task
    • The Perceived Expert answers the questions
    • Record and Edit Every Event
    • Sum up your Presentation.
    • Create a Call to Action.
    • Offer SOMETHING to Attendees to Act On.
    • Offer a recording of your Presentation for a limited time, them sell it after it expires.
    • Offer Articles, White Papers, Downloads.
    • Direct them to your Website for specific items.
    • Send a Thank You within the day—if you have another Webinar planned, give a discount, remind of your “offers” and/or Action Plan.
    • Follow up with MIAs.
    Best Practices Post Webinar Follow-Up © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • THANK YOU!
    • Your Webinar Mentors …
    • Mike Zabinski
    • 303-680-6944
    • [email_address]
    • Judith Briles
    • 303-627-9179
    • [email_address]
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • For Your Attendance Today
    • Your Webinar Mentor’s Offer to you…
    •  15% off a single webinar consult/broadcast.
    •  View a copy of this webinar on our website.
    • Mike Zabinski
    • 303-680-6944
    • [email_address]
    • Judith Briles
    • 303-627-9179
    • [email_address]
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved