Da Vinci Institute Webinar Bootcamp What You Need To Succeed With Webinars

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The slide deck for a presentation I made to the DaVinci Institute members.

The slide deck for a presentation I made to the DaVinci Institute members.

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  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Comments – Attendees feel Presenters often don’t know what Attendees already know, Level Pr Page 3 Q7 Att Page 8 Q65
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Comments – Attendees feel Presenters often don’t know what Attendees already know, Level Pr Page 3 Q7 Att Page 8 Q65
  • For both Presenters and Attendees Communicate and Train were #1 And #2 #3 &4 for Presenters were DEAD LAST for Attendees Presenters – Page 3 Q8 Attendees Page 8 Q67
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Comments – Attendees feel Presenters often don’t know what Attendees already know, Level Pr Page 3 Q7 Att Page 8 Q65
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Comments – Attendees feel Presenters often don’t know what Attendees already know, Level Pr Page 3 Q7 Att Page 8 Q65
  • For both Presenters and Attendees Communicate and Train were #1 And #2 #3 &4 for Presenters were DEAD LAST for Attendees Presenters – Page 3 Q8 Attendees Page 8 Q67
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Level Pr Page 3 Q7 Att Page 8 Q65
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Level Pr Page 3 Q7 Att Page 8 Q65

Transcript

  • 1. Webinar Techniques Boot Camp – What You Need to Succeed with Webinars Presented by TheWebinarMentor.com
  • 2. Your Presenters
    • Mike Zabinski
    • 303-680-6944
    • [email_address]
    • Rob Hayes CynoCast, Inc. [email_address]
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • 3.
    • Text into the Question Box:
    • What is the most important thing you want to learn from today’s webinar?
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • 4.
    • Agenda
    • Why Webinars?
    • Major Uses for Webinars.
    • Inbound Marketing and Webinars
    • Creating The Webinar Presentation
    • The Steps to a Successful Webinar
    • 7 Deadly Mistakes
    • Best Practices
    • The Webinar Technology
    • Questions and Answers
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • 5.
    • How many Webinars have you presented in the last year?
    • 0
    • 1 – 5
    • 6 – 10
    • 11- 20
    • Over 20
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
  • 6.
    • … a presentation delivered online in real time. Presenters can be a soloist or a group.
    • Webinars range anywhere from 15 minutes to several hours. Some are free, many have a fee to attend. Topic possibilities are unlimited.
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved A Webinar is …
  • 7.
    • Why Webinars?
    • Blocking your Message!
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • 8. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Outbound Messages
  • 9. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Outbound Messages Are Easily Blocked
  • 10. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved “ Inbound” Messages Blogs Search Engines Social Media Purpose: Building Trust -> People Act
  • 11.
    • For What Purpose?
    • Raising your Image as Thought Leader or Expert.
    • Lead Generation to Find Prospects
    • Demonstrating or Teaching.
    • Supporting Customers
    • Selling and/or Order Taking
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
  • 12. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing and Webinars
  • 13.
    • Making knowledge and learning resources available
      • targeted audience
      • easy for people to view
      • links
      • notices in appropriate media.
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing is about: Building Trust
  • 14.
    • Build Trust
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved -> People Act Share Your:  Knowledge  Experience  Capabilities  Goals  History  Beliefs
  • 15.
    • 4 P’s still apply –
    • People Place: targeted messaging to the right group on the right site.
    • Product: Information that educates and solves problems.
    • Price: Combo of Free and Paid content establishes customer’s perceived value points.
    • Promotion: Thru email, SM, Connections, etc
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing is about:
  • 16. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved The Funnel Where Webinars Fit
  • 17. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Components of an Online Marketing Strategy
            • Ongoing Monitoring of Current Dialogues
            • Track Where your Customers and Prospects Search
            • Create and Publish Valuable Content
            • Search Engine and Social Media Optimization
            • Establish and Measure of Results against Goals
  • 18. Creating the Webinar Presentation
        • The Justification
          • Presentation Objectives – Get leads, teach, sell, etc.
          • The ROI Calculation – Effort & Resources vs “End Game”?
          • Content and Information that the audience wants – based on:
            • High amount of Buzz OR
            • Inbound messages strong – emails, calls, papers OR
            • Marketing data – Surveys, website analytics etc
  • 19. Creating the Webinar Presentation
        • Script
          • Title
          • Key Points
          • Key Benefits or Learning’s
          • Stories and Experiences
          • Best Practices
          • Summary
          • What do you want Audience to Start, Stop or Do Different? – Call to Action
  • 20. Creating the Webinar Presentation
        • Images
          • PowerPoint Lists
          • Pictures
          • Docs
          • Web Pages
          • Drawings
  • 21.
    • Increase Engagement / Interaction
    • Polls
    • Direct questions to attendees, then publish results Interview experts
    • Direct question to a single attendee
    • Play video clips Complete a form Annotation Tools Q & A “Open Mic”
    • Visit Web Pages
    Creating the Webinar Presentation © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • 22.
    • Creating the Webinar
      • Develop a Plan
      • Develop the Script
      • Identify Illustrations
    • Rehearsing the Webinar
      • Content Rehearsal
      • Content Review and Edit
      • Broadcast Rehearsal
    • Webinar Marketing Campaign
      • Campaign Planning
      • Invitations
      • Publishing/Promoting
    • Conducting the Webinar
      • Technology Tools for Presentation
      • Broadcasting
      • Recording and Editing
    • Post-Event Distribution
      • Participant Surveys
      • Follow Contacts
      • Product and Services – Seles, Distribution, etc.
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved The Steps to a Successful Webinar
  • 23. 7 Deadly Mistakes
    • Not Prepared
    • Going Solo
    • Not Engaging Your Audience
    • Mediocre Illustrations
    • Lack of Energy, Being Boring
    • No Solutions
    • No “Calls to Action”
  • 24.
    • Summing Up …
    • Best Practices …
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • 25. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Best Reasons to use Webinars
    • Build Trust and Brand
    • Build “On-Demand” access
    • Reduce Costs and ROI
    • Increase Training Effectiveness
    • “ Lead” Generation
  • 26.
    • Use eMail Campaigns
    • Word of Mouth and Social Media
    • Clarity for Topic, Time, Date, Agenda, Cost
    • Use “How-To” and “Numbers” Titles for Style Hook
    • Headlines, Objectives, Date & Time Critical
    • Start eCampaign 3 weeks out, repeat 3 x
    Best Practices Promotional Methods © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • 27.
    • Be the Solo Speaker.
    • Use Polls, no more than 3 per 45 minutes.
    • Invite Attendees to submit Questions during Webinar via text or phone #.
    • Be interactive—Polls, ask Questions, interview Experts and use streaming video if appropriate.
    Best Practices Content & Presentation Attendee’s Participation © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • 28.
    • Learn the online Tools.
    • Use Polls, no more than 3 per 45 minutes.
    • Present, not read. Energy is critical.
    • Rehearse 2 to 3 times.
    • Record presentation.
    • Publish all Polls and Questions.
    • Offer something; Action Plan.
    Best Practices Content & Presentation the Presenter © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • 29. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Webinar Event Management
    • Registration: Make it easy, get only what needed.
    • Schedule: Know your audience. Ask them. Mid-week, 30-60 minutes
    • Narrow the Subject, Deepen the info
    • Monitor and Engage – or they will multi-task
    • The Perceived Expert answers the questions
    • Record and Edit Every Event
  • 30.
    • Sum up your Presentation and Create a Call to Action.
    • Special Offer to Attendees to Act On.
    • Offer recording for a limited time, sell it after it expires.
    • Offer Articles, White Papers, Downloads.
    • Direct them to your Website for specific items.
    • Send Thank You within 1 day. Remind of your “offers”.
    • Follow up with MIAs.
    Best Practices Post Webinar Follow-Up © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  • 31. Your Next Step … What are the TWO things you are going to do with your next Webinar?
  • 32. THANK YOU!
    • Mike Zabinski
    • 303-680-6944
    • [email_address]
    • Rob Hayes CynoCast, Inc. [email_address]
    © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved