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Da Vinci Institute Webinar Bootcamp What You Need To Succeed With Webinars
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Da Vinci Institute Webinar Bootcamp What You Need To Succeed With Webinars

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The slide deck for a presentation I made to the DaVinci Institute members.

The slide deck for a presentation I made to the DaVinci Institute members.


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  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Comments – Attendees feel Presenters often don’t know what Attendees already know, Level Pr Page 3 Q7 Att Page 8 Q65
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Comments – Attendees feel Presenters often don’t know what Attendees already know, Level Pr Page 3 Q7 Att Page 8 Q65
  • For both Presenters and Attendees Communicate and Train were #1 And #2 #3 &4 for Presenters were DEAD LAST for Attendees Presenters – Page 3 Q8 Attendees Page 8 Q67
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Comments – Attendees feel Presenters often don’t know what Attendees already know, Level Pr Page 3 Q7 Att Page 8 Q65
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Comments – Attendees feel Presenters often don’t know what Attendees already know, Level Pr Page 3 Q7 Att Page 8 Q65
  • For both Presenters and Attendees Communicate and Train were #1 And #2 #3 &4 for Presenters were DEAD LAST for Attendees Presenters – Page 3 Q8 Attendees Page 8 Q67
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Level Pr Page 3 Q7 Att Page 8 Q65
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Level Pr Page 3 Q7 Att Page 8 Q65
  • Transcript

    • 1. Webinar Techniques Boot Camp – What You Need to Succeed with Webinars Presented by TheWebinarMentor.com
    • 2. Your Presenters
      • Mike Zabinski
      • 303-680-6944
      • [email_address]
      • Rob Hayes CynoCast, Inc. [email_address]
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • 3.
      • Text into the Question Box:
      • What is the most important thing you want to learn from today’s webinar?
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • 4.
      • Agenda
      • Why Webinars?
      • Major Uses for Webinars.
      • Inbound Marketing and Webinars
      • Creating The Webinar Presentation
      • The Steps to a Successful Webinar
      • 7 Deadly Mistakes
      • Best Practices
      • The Webinar Technology
      • Questions and Answers
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • 5.
      • How many Webinars have you presented in the last year?
      • 0
      • 1 – 5
      • 6 – 10
      • 11- 20
      • Over 20
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
    • 6.
      • … a presentation delivered online in real time. Presenters can be a soloist or a group.
      • Webinars range anywhere from 15 minutes to several hours. Some are free, many have a fee to attend. Topic possibilities are unlimited.
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved A Webinar is …
    • 7.
      • Why Webinars?
      • Blocking your Message!
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • 8. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Outbound Messages
    • 9. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Outbound Messages Are Easily Blocked
    • 10. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved “ Inbound” Messages Blogs Search Engines Social Media Purpose: Building Trust -> People Act
    • 11.
      • For What Purpose?
      • Raising your Image as Thought Leader or Expert.
      • Lead Generation to Find Prospects
      • Demonstrating or Teaching.
      • Supporting Customers
      • Selling and/or Order Taking
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
    • 12. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing and Webinars
    • 13.
      • Making knowledge and learning resources available
        • targeted audience
        • easy for people to view
        • links
        • notices in appropriate media.
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing is about: Building Trust
    • 14.
      • Build Trust
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved -> People Act Share Your:  Knowledge  Experience  Capabilities  Goals  History  Beliefs
    • 15.
      • 4 P’s still apply –
      • People Place: targeted messaging to the right group on the right site.
      • Product: Information that educates and solves problems.
      • Price: Combo of Free and Paid content establishes customer’s perceived value points.
      • Promotion: Thru email, SM, Connections, etc
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing is about:
    • 16. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved The Funnel Where Webinars Fit
    • 17. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Components of an Online Marketing Strategy
              • Ongoing Monitoring of Current Dialogues
              • Track Where your Customers and Prospects Search
              • Create and Publish Valuable Content
              • Search Engine and Social Media Optimization
              • Establish and Measure of Results against Goals
    • 18. Creating the Webinar Presentation
          • The Justification
            • Presentation Objectives – Get leads, teach, sell, etc.
            • The ROI Calculation – Effort & Resources vs “End Game”?
            • Content and Information that the audience wants – based on:
              • High amount of Buzz OR
              • Inbound messages strong – emails, calls, papers OR
              • Marketing data – Surveys, website analytics etc
    • 19. Creating the Webinar Presentation
          • Script
            • Title
            • Key Points
            • Key Benefits or Learning’s
            • Stories and Experiences
            • Best Practices
            • Summary
            • What do you want Audience to Start, Stop or Do Different? – Call to Action
    • 20. Creating the Webinar Presentation
          • Images
            • PowerPoint Lists
            • Pictures
            • Docs
            • Web Pages
            • Drawings
    • 21.
      • Increase Engagement / Interaction
      • Polls
      • Direct questions to attendees, then publish results Interview experts
      • Direct question to a single attendee
      • Play video clips Complete a form Annotation Tools Q & A “Open Mic”
      • Visit Web Pages
      Creating the Webinar Presentation © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • 22.
      • Creating the Webinar
        • Develop a Plan
        • Develop the Script
        • Identify Illustrations
      • Rehearsing the Webinar
        • Content Rehearsal
        • Content Review and Edit
        • Broadcast Rehearsal
      • Webinar Marketing Campaign
        • Campaign Planning
        • Invitations
        • Publishing/Promoting
      • Conducting the Webinar
        • Technology Tools for Presentation
        • Broadcasting
        • Recording and Editing
      • Post-Event Distribution
        • Participant Surveys
        • Follow Contacts
        • Product and Services – Seles, Distribution, etc.
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved The Steps to a Successful Webinar
    • 23. 7 Deadly Mistakes
      • Not Prepared
      • Going Solo
      • Not Engaging Your Audience
      • Mediocre Illustrations
      • Lack of Energy, Being Boring
      • No Solutions
      • No “Calls to Action”
    • 24.
      • Summing Up …
      • Best Practices …
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • 25. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Best Reasons to use Webinars
      • Build Trust and Brand
      • Build “On-Demand” access
      • Reduce Costs and ROI
      • Increase Training Effectiveness
      • “ Lead” Generation
    • 26.
      • Use eMail Campaigns
      • Word of Mouth and Social Media
      • Clarity for Topic, Time, Date, Agenda, Cost
      • Use “How-To” and “Numbers” Titles for Style Hook
      • Headlines, Objectives, Date & Time Critical
      • Start eCampaign 3 weeks out, repeat 3 x
      Best Practices Promotional Methods © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • 27.
      • Be the Solo Speaker.
      • Use Polls, no more than 3 per 45 minutes.
      • Invite Attendees to submit Questions during Webinar via text or phone #.
      • Be interactive—Polls, ask Questions, interview Experts and use streaming video if appropriate.
      Best Practices Content & Presentation Attendee’s Participation © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • 28.
      • Learn the online Tools.
      • Use Polls, no more than 3 per 45 minutes.
      • Present, not read. Energy is critical.
      • Rehearse 2 to 3 times.
      • Record presentation.
      • Publish all Polls and Questions.
      • Offer something; Action Plan.
      Best Practices Content & Presentation the Presenter © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • 29. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Webinar Event Management
      • Registration: Make it easy, get only what needed.
      • Schedule: Know your audience. Ask them. Mid-week, 30-60 minutes
      • Narrow the Subject, Deepen the info
      • Monitor and Engage – or they will multi-task
      • The Perceived Expert answers the questions
      • Record and Edit Every Event
    • 30.
      • Sum up your Presentation and Create a Call to Action.
      • Special Offer to Attendees to Act On.
      • Offer recording for a limited time, sell it after it expires.
      • Offer Articles, White Papers, Downloads.
      • Direct them to your Website for specific items.
      • Send Thank You within 1 day. Remind of your “offers”.
      • Follow up with MIAs.
      Best Practices Post Webinar Follow-Up © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    • 31. Your Next Step … What are the TWO things you are going to do with your next Webinar?
    • 32. THANK YOU!
      • Mike Zabinski
      • 303-680-6944
      • [email_address]
      • Rob Hayes CynoCast, Inc. [email_address]
      © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved

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