Changeawesome
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    Changeawesome Changeawesome Presentation Transcript

    • @michaelwhitney Campaign Director @ Change.org Be Fucking Awesome
    • Internet: Serious Business
    • Agenda
      • Being awesome
      • Crisitunity
      • Theory of change
      • Seizing the moment
      • Being honest
    • How to be awesome all the time
      • You owe it to your supporters to give them the most awesome thing.
      • What are normal people doing?
      • Be surprising.
    • Sorry, Grandma
    • Crisitunity
      • Crisis + Opportunity = Crisitunity
      • There’s a crisis!
      • But wait, we can fix this!
    • Crisitunity
      • 49 exotic animals were killed in Ohio after their owner set them free. This only happened because Ohio has lax exotic animal standards.
        • CRISIS!
      • Ohio Gov. Kasich is under national scrutiny, and it’s the right moment to tighten Ohio’s laws.
        • OPPORTUNITY!
    • Theory of Change
      • Cause & Effect
      • What can someone do?
      • How will doing that solve the problem?
    • Theory of Change
        • #1: Congress won’t extend unemployment benefits . Sign our petition to send Congress a lump of coal .
      Theory of Change: MISSING
    • Theory of Change
        • #2: Wisconsin Gov. Scott Walker is pursuing a radical anti-worker agenda. Call his office and tell him to stop.
      Theory of Change: IMPLAUSIBLE
    • Theory of Change “ A majority of Americans want to repeal “Don ' t Ask, Don ' t Tell,” but right-wing voices are drowning them out. With a flood of calls, we ' ll raise the pressure until they push this bill over the finish line.” “ China is Burma ' s only real ally, and if China pressures the junta, Burma will have to back down. So we ' re launching a petition today and publishing your signatures in the Financial Times —with a huge circulation among the power brokers of Beijing.” “ New fuel efficiency standards for big trucks are critical to reduce global warming pollution, but the EPA ' s proposal for pollution controls is under attack by the Republican Congress. The EPA comment period is open until January 31 st – and it ' s up to us to show Congress that Americans support these new standards.”
    • Theory of Change Tips
      • Assume nothing.
      • Be crystal clear.
      • Don’t bullshit.
    • Theory of Change Tips
      • NO:
      • Dry facts
      • Pleas to reason
      • Ethics
      • YES:
      • Emotion
      • Stories.
      • Reality.
    • Opportunities to be awesome
      • Breaking news stories
      • Advertising
      • Deadlines
      • “ Would I share this on Facebook?”
    • Example of being awesome
    • Be Honest
      • Know what you can control.
      • Don’t get hopes up.
      • Message success….
      • … . And message failures.
    • @michaelwhitney [email_address] That’s How to Be Fucking Awesome