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Orgs Telling Stories On Facebook and Customer Relationship Management
 

Orgs Telling Stories On Facebook and Customer Relationship Management

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Organizations telling stories on Facebook and customer relationship management.

Organizations telling stories on Facebook and customer relationship management.

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    Orgs Telling Stories On Facebook and Customer Relationship Management Orgs Telling Stories On Facebook and Customer Relationship Management Presentation Transcript

    • Org's telling stories on Facebook & constituent relationship mgmt.  
    • For Leatherstocking Agency Executives Association   presented by
    • Kathryn Dailey Director of Development ● for Soccer Hall of Fame, Oneonta NY   kdailey@soccerhall.org ●  
    • Dawn A.M. Stever Director of Annual ● Giving for Hartwick College, Oneonta NY   steverd@hartwick.edu ●
    • Michael Wesolowski Public Relations/ Project ● Coordinator for Malignant Hyperthermia Association of the United States, Sherburne NY   michael@mhaus.org ●
    • Why organizations use Facebook Many of our constituents already use FB. ● To build awareness, identify, recruit, engage ● new/current constituents to help understand their motivations to drive: ● Fundraising ● Advocacy ● Volunteerism ● Event promotion  It is free* ●
    • No experience necessary
    • How to start?
    • Identify your community?
    • Who is your community?
    • Who is your community?
    • What is your community saying?
    • Think about how we tell stories?
    • Think about how we tell stories?
    • Think about how we tell stories?
    • What is our story?
    • Write it down
    • Plan how to tell the story
    • Take a deep breath
    • Jump in!
    • It all starts with your profile
    • Then create a group or a page
    • Be aware Constituent activity on FB is not happening ● on your website. FB limits the data you can see about the ● activity on your groups & pages such as: Demographic & psychographic data ● Member activity & interaction tracking ● Consituent relationship managment, donor ● development, & fundraising are inefficient.
    • Tips Keep content fresh ● ● Post often. Avoid mass message speak ● ● Engage members with short targeted messages in conversational language like writing to a friend; use pronouns. *Facebook is time consuming ● ● While FB is free the labor to make it work is not.
    • Other tools to consider Blogs Image Sharing ● www.blogger.com www.flickr.com/ ● ● www.blogspot.com/ www.slideshare.net/ ● ● www.typepad.com/   ● wordpress.org/ Real-time messaging   twitter.com/ ● Bookmarks   ● delicious.com/ Video   www.youtube.com/ ●  
    • Information sources Effective technology use Blog information www.bethkanter.org/ www.highcontext.com/weblog ● ● Social media strategy Internet public relations www.chrisbrogan.com/  ● www.briansolis.com/ ● Marketing http://www.nonprofitmarketingblog.com/ ● http://www.gettingattention.org/  ●
    • Constitutent relationship mgmt. Software that enables a not for profit to better organize communications & to fundraise ● Tracks messages to: ● Prevent duplication ● Balance “asks” versus “informtion.” ● Nurturing peoples interest ● Build awareness, then consideration ● Engage with constituent ● Move constituent to purchase/ donate.
    • You can do it!