Org's telling stories on Facebook
& constituent relationship mgmt.

For Leatherstocking
Agency Executives Association
presented by

Kathryn Dailey
Director of Development
●
for Soccer Hall of Fame,
Oneonta NY
kdailey@soccerhall.org
●

Dawn A.M. Stever
Director of Annual
●
Giving for Hartwick
College, Oneonta NY
steverd@hartwick.edu
●

Michael Wesolowski
Public Relations/ Project
●
Coordinator for
Malignant Hyperthermia
Association of the
United States, Sherburne
NY
michael@mhaus.org
●

Why organizations use Facebook
Many of our constituents already use FB.
●
To build awareness, identify, recruit, engage
●
new/current constituents to help
understand their motivations to drive:
● Fundraising
● Advocacy
● Volunteerism
● Event promotion
It is free*
●

No experience necessary

How to start?

Identify your community?

Who is your community?

Who is your community?

What is your community saying?

Think about how we tell stories?

Think about how we tell stories?

Think about how we tell stories?

What is our story?

Write it down

Plan how to tell the story

Take a deep breath

Jump in!

It all starts with your profile

Then create a group or a page

Be aware
Constituent activity on FB is not happening
●
on your website.
FB limits the data you can see about the
●
activity on your groups & pages such as:
Demographic & psychographic data
●
Member activity & interaction tracking
●
Consituent relationship managment, donor
●
development, & fundraising are inefficient.

Tips
Keep content fresh
●
● Post often.
Avoid mass message speak
●
● Engage members with short targeted
messages in conversational language like
writing to a friend; use pronouns.
*Facebook is time consuming
●
● While FB is free the labor to make it work
is not.

Other tools to consider
Blogs Image Sharing
● www.blogger.com
www.flickr.com/
●
● www.blogspot.com/
www.slideshare.net/
●
● www.typepad.com/
● wordpress.org/
Real-time messaging
twitter.com/
●
Bookmarks
● delicious.com/
Video
www.youtube.com/
●

Information sources
Effective technology use Blog information
www.bethkanter.org/ www.highcontext.com/weblog
● ●
Social media strategy Internet public relations
www.chrisbrogan.com/
●
www.briansolis.com/
●
Marketing
http://www.nonprofitmarketingblog.com/
●
http://www.gettingattention.org/
●

Constitutent relationship mgmt.
Software that enables a not for profit to better
organize communications & to fundraise
● Tracks messages to:
● Prevent duplication
● Balance “asks” versus “informtion.”
● Nurturing peoples interest
● Build awareness, then consideration
● Engage with constituent
● Move constituent to purchase/ donate.

You can do it!