Why facebook should start an affair with the magazine industry.
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Why facebook should start an affair with the magazine industry.

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A presentation I gave at Magazine Week in Sydney on the 16th November 2012.

A presentation I gave at Magazine Week in Sydney on the 16th November 2012.

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  • Full Name Full Name Comment goes here.
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  • Hey Quiip, I think better homes and gardens do an OK job, but none stand out from the crowd completely - a huge area for growth
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  • Great presentation Mike! Curious to know what (if any!) magazines are doing this well in Aus?
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Why facebook should start an affair with the magazine industry. Why facebook should start an affair with the magazine industry. Presentation Transcript

  • Why the Australian Magazineindustry should start an affair.
  • Why the Australian Magazineindustry should start an affair. With facebook.
  • Why?They are perfect for each other.
  • Imagine a world where the majority of your magazine subscriptions came from one source.
  • Imagine being able to directly influence tens of thousands of your readers, every day.
  • Imagine having access to the largest and most powerful focus group your magazine has ever had.
  • Imagine using this focus group to unearth genuineconsumer insights that made your magazine better than your competitors, consistently, for free.
  • Imagine?
  • Imagine?
  • That world exists, right now.
  • That world exists, right now. But very few realise it.
  • HOLD UP.....
  • Who is this guy?
  • Who is this guy? mudomedia.com.au
  • Who is this guy?
  • Media is the most engagedindustry on facebook. Media Automotive Fashion
  • Why?
  • Emotionally engaging content.
  • Is social media dynamite.
  • Most businesses have little of this content to share
  • But you, as publishers, have…
  • A LOT of it.
  • A LOT of it.It’s your business!
  • You have an unfair advantage...
  • LEVERAGE IT
  • How!
  • Facebook Fundamentals Growth Advertising Optimisation Analysis Content Engagement Community Management = Advertising Live Insights = Social activity cycle
  • Engage with topical, linked content
  • Engage with topical, linked contentFacebook Your site
  • Deliver beautiful, relevant images
  • Deliver beautiful, relevant imagesFacebook Your site
  • Gauge opinion
  • Gauge opinionFacebook Your site
  • Develop a stronger understanding ofyour consumer, through analytics.
  • Measure how many consumers you arereaching.
  • Measure how many consumers you arereaching. DAILY
  • Measure how many consumers you arereaching. DAILY WEEKLY
  • Measure how many consumers you arereaching. DAILY WEEKLY MONTHLY
  • PROOF, IN NUMBERS 460,000+ fans
  • PROOF, IN NUMBERS 460,000+ fans REACH (in consumers)DAILY 38,000
  • PROOF, IN NUMBERS 460,000+ fans REACH (in consumers)DAILY 38,000WEEKLY 266,000
  • PROOF, IN NUMBERS 460,000+ fans REACH (in consumers)DAILY 38,000WEEKLY 266,000MONTHLY 1,064,000
  • What does that mean in the real world?
  • Compare reachReach = 921,166* Reach = 1,064,000*from Newspace website (official) ABC June 2012
  • Through facebook, your magazine can potentially reach over 1M consumers per month.
  • Converting reach into magazine subscriptions Release code viaDiscount Subscriptions facebook, link to for facebook fans. subscription signup page.
  • Converting reach into magazine subscriptions Release code viaDiscount Subscriptions facebook, link to for facebook fans. subscription signup page.Encourage reader opinion Best opinion piece is pieces to be submitted published in magazine, through facebook. author receives subscription.
  • Converting reach into magazine subscriptions Release code via Discount Subscriptions facebook, link to for facebook fans. subscription signup page.Encourage reader opinion Best opinion piece is pieces to be submitted published in magazine, through facebook. author receives subscription. Release exclusive Will drive share ability,material to facebook first increase reach and lead to more subscriptions.
  • So……What point are you making?
  • Facebook allows you to reach andinfluence a higher volume of qualified readers, more often.
  • Facebook allows you to reach andinfluence a higher volume of qualified readers, more often. More reach equals more brand awareness and influence.
  • Facebook allows you to reach andinfluence a higher volume of qualified readers, more often. More reach equals more brand awareness and influence. More influence leads to sales and subscriptions.
  • DO Publish as much relevant content through your page as possible.Give them a taste, not the full article. This is why readers follow you!
  • DON’THold off posting content on facebook forfear it will cannibalize your print business. GIVE THEM A TASTE.If anything, readers will see more value – putting your magazine on their consideration list.
  • REMEMBER Media is the most engaged industry on facebookYou have an unfair advantage, your content. Become a culture-maker. USE IT!
  • Imagine a world where the majority of your magazine subscriptions came from one source.
  • Don’t imagine, that time is here.
  • THANKS!Mike WatkinsTwitter.com/digiocialmike@mudomedia.com.au0406 734 767