Your SlideShare is downloading. ×
0
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
FACEBOOK - LIKE IT OR NOT!
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

FACEBOOK - LIKE IT OR NOT!

1,472

Published on

2 Comments
8 Likes
Statistics
Notes
  • I would hazard that the incremental spend on FB is ROI regressive, such that the point at which FB spend equals traditional spend, the ROIs are a lot more comparable.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hey Mike, I would be interested to see more data from slide 33, the ROI of Facebook is extraordinary. What more info do you have about this?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,472
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
22
Comments
2
Likes
8
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ul po werf the most seen... r be c ome has eve ok has worl d bo e face g tool thWhy rketin ma
  • 2. 3.5 YR OLD COMMUNITY 494,000+ FANS REACHING 13,000 CONSUMERS DAILYGENERATING 1,200 INTERACTIONS DAILY
  • 3. THE  THIS  IS  WHO  I  AM.   PROJECT  
  • 4. REASON 1      
  • 5. REASON 1       TARGETING ACQUISITION   FREQUENCY INFLUENCE  
  • 6. REACH 1      
  • 7. REACH 1   TRADITIONAL     FACEBOOK ASSUMPTION GRANULARNOT DEFINITIVE QUALIFIED
  • 8. REACH 1      
  • 9. REACH 1  TRADITIONAL     FACEBOOK CPA OF CPA OFAQUISITION AQUISITION $6.00 $0.50
  • 10. REACH 1      
  • 11. REACH 1  TRADITIONAL     FACEBOOKDROVE 21% OF DROVE 37% OF INSTORE INSTORE TRAFFIC TRAFFIC
  • 12. REACH 1      
  • 13. REACH 1   TRADITIONAL     FACEBOOKSAME MESSAGE DIFFERENT AT HIGH FREQ. MESSAGES AT HIGH HIGH FREQ. LOW CONSUMER CONSUMER IMMUNITY. IMMUNITY.
  • 14. REASON 2      
  • 15. REASON 2      DIRECT CONTACT EXPOSURE FEEDBACK OPTIMISATION
  • 16. ENGAGEMENT 2      
  • 17. ENGAGEMENT 2      TRADITIONAL FACEBOOKVERY LITTLE DIRECT LINE TO CONSUMERS PASSIVE ONE WAY ACTIVE TWO WAY
  • 18. ENGAGEMENT 2      
  • 19. ENGAGEMENT 2  TRADITIONAL     FACEBOOK CONSUMERSMALL EARNED ACTIONS MEDIA = POTENTIAL. EARNED MEDIA AMPLIFICATION
  • 20. ENGAGEMENT 2      
  • 21. ENGAGEMENT 2       TRADITIONAL FACEBOOK FOCUS INSTANT GROUPS CONSUMER HIGH COST FEEDBACK LENGTHY ACTIONABLEOBJECTIONABLE IMMEDIATELY
  • 22. ENGAGEMENT 2      
  • 23. ENGAGEMENT 2       TRADITIONAL FACEBOOK CHANGE ISCHANGE BASED FASTER ASON FEEDBACK FRESH DATA ISTAKES TIME AS CONSISTENTLYDATA IS LIMITED AVAILABLE
  • 24. REASON 3      
  • 25. REASON 3       DATAOPTIMISATIONCONVERSION ROI
  • 26. TRANSPARENCY 3      
  • 27. TRANSPARENCY 3      TRADITIONAL FACEBOOKMEDIA BUYERS REALTIME DATAASSUMPTION OF CAMPAIGN OF POST REACH, CAMPAIGN ENGAGEMENT IMPACT. & EXPOSURE.
  • 28. TRANSPARENCY 3      
  • 29. TRANSPARENCY 3      TRADITIONAL FACEBOOKLOW CHANCE ABILITY TO TO OPTIMISE FULLY OPTIMISE ONCE MEDIA MEDIACAMPAIGN IS CAMPAIGNS IN LIVE REALTIME
  • 30. TRANSPARENCY 3      
  • 31. TRANSPARENCY 3      TRADITIONAL FACEBOOK$1 AD SPEND $1 FB BUDGET GENERATES = $192 IN $1.5 IN TOTAL SPENDINSTORE AND INSTORE ANDONLINE SALES ONLINE ROI = 150% ROI = 1,920%
  • 32. TRANSPARENCY 3      
  • 33. TRANSPARENCY 3      TRADITIONAL FACEBOOKCALCULATED CALCULATED BY MEDIA BY REALTIME, BUYER. HARD DATA.SUBJECTIVE.
  • 34. TRADITIONAL       REACH ENGAGEMENT TRANSPARENCY1. LOOSELY 1.ONE WAY 1. SPECULATIVE TARGETED. 2. FOCUS DATA2. PASSIVE. GROUPS 2. LOW 3. LOW 3. LOW CONVERSION.INFLUENCE EARNED MEDIA 3. NO CONTROL
  • 35. FACEBOOK       REACH ENGAGEMENT TRANSPARENCY1. GRANULAR 1. TWO WAY 1. HARD DATA TARGETING 2. INSTANT 2. HIGH 2. ACTIVE FEEDBACK CONVERSION 3. HIGH 3. HIGH 3. FULL INFLUENCE EARNED MEDIA CONTROL
  • 36.      
  • 37. 3 TIPS  START SMALL     COMPARE USE PROOF USE SMALL USE THE COMPARE ‘TEST’ FB COMPARISION RESULTS FROM BUDGET TO ‘TEST’ WITH AS A CASE TO GENERATE TRADITIONAL INCREASE FBRESULTS AND MEDIA RESULTS. BUDGET. DATA.
  • 38.       CATHERINE TAOUK MIKE WATKINS

×