McDonald’s Inc. The Flip Side
Fast Facts
Fast Facts <ul><li>31,000 restaurants worldwide </li></ul><ul><li>62 million customers daily </li></ul><ul><li>1.5 million...
Fast Facts <ul><li>McDonald’s Inc. does not operate any other brands </li></ul><ul><li>Globally,  85%  of restaurants are ...
Company History
1940
1955
1971 <ul><li>McDonald’s arrives in Australia </li></ul><ul><li>First store is in Sydney suburb of Yagoona </li></ul>
Recent Fortunes Since ‘Super Size Me’ (2004)
Charlie Bell <ul><li>Global CEO 2004-2005 </li></ul><ul><li>Started working at McDonald’s Kingsford as a teenager </li></u...
Responses to Criticism <ul><li>2007 McDonald’s is first buyer to pay higher price to Florida  tomato pickers </li></ul><ul...
Postscript
<ul><li>“No two countries that both have a McDonald’s have fought a war against each other since each got its McDonald’s” ...
McDonalds - The Flip Side
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McDonalds - The Flip Side

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Quick overview of McDonald's scale, growth and response to recent challenges. Made for an Australian audience but relevant elsewhere.

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  • So 1 in 30 cows in that field is destined for a Big Mac
  • So if you think we have a lot of franchises, it’s actually less than normal McDonald’s owns the land on which its restaurants are built, so in addition to a proportion of sales, it also collects rent from franchisees.
  • The original McDonald’s opened in 1940 in San Bernadino, a suburb of L.A. The McDonald’s brothers realised most of their profits came from one menu item: hamburgers. In 1948 they invented the ‘Speedee Service System’ and began serving hamburgers only.
  • 1954 Entrepreneur Ray Kroc buys the rights to franchise McDonald’s 1955 First “McDonald’s Inc” site opens in Des Plaines Illinois 1958 34 locations 1959 102 locations
  • http://www.youtube.com/watch?v=GxXDD_7lgYw
  • (1971 advertisement) The company arrives in Australia in 1971, opening at Yagoona
  • Most Australian stores now have a McCafe and 600 worldwide
  • Burger King and Yum! followed their lead.
  • McDonalds - The Flip Side

    1. 1. McDonald’s Inc. The Flip Side
    2. 2. Fast Facts
    3. 3. Fast Facts <ul><li>31,000 restaurants worldwide </li></ul><ul><li>62 million customers daily </li></ul><ul><li>1.5 million employees worldwide </li></ul><ul><li>Nearly 1 in 8 U.S. workers has been employed by McDonald’s at some time </li></ul><ul><li>Single largest purchaser of beef , pork , apples and potatoes in the U.S.A. </li></ul><ul><li>Buys 3% of Australia’s national beef production </li></ul>
    4. 4. Fast Facts <ul><li>McDonald’s Inc. does not operate any other brands </li></ul><ul><li>Globally, 85% of restaurants are franchises </li></ul>
    5. 5. Company History
    6. 6. 1940
    7. 7. 1955
    8. 8. <ul><li>Video: McDonald’s History [link] </li></ul>
    9. 9. 1971 <ul><li>McDonald’s arrives in Australia </li></ul><ul><li>First store is in Sydney suburb of Yagoona </li></ul>
    10. 10. Recent Fortunes Since ‘Super Size Me’ (2004)
    11. 11. Charlie Bell <ul><li>Global CEO 2004-2005 </li></ul><ul><li>Started working at McDonald’s Kingsford as a teenager </li></ul><ul><li>Pioneered the McCafe here in 1993 </li></ul><ul><li>Dumped the Super Size option </li></ul><ul><li>Introduced fresh choices menu </li></ul>
    12. 12. Responses to Criticism <ul><li>2007 McDonald’s is first buyer to pay higher price to Florida tomato pickers </li></ul><ul><li>2007 McDonald’s UK switches to fair trade coffee and organic milk </li></ul><ul><li>2008 McDonald’s USA/Canada switches to trans fat free cooking oil </li></ul><ul><li>2009 McDonald’s Australia reduces energy consumption by 8% </li></ul><ul><li>2010 McDonald’s runs 80% fewer toy advertisements than they did in 2001 </li></ul>
    13. 13. Postscript
    14. 14. <ul><li>“No two countries that both have a McDonald’s have fought a war against each other since each got its McDonald’s” </li></ul><ul><li>- Thomas Friedman </li></ul>

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