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Managing Upwards
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Transcript

  • 1. Managing UpwardsGetting approval to adopt new technology
  • 2. 24 April 2013
  • 3. 2010: Perceived constraints1 – Sends mixed message2 – Liability for defamation3 – Hands a platform to political adversaries4 – Resource allocationNo demonstrable Return on Investment
  • 4. Main Content Page LayoutJanuary 2011
  • 5. Main Content Page LayoutMarch 2012
  • 6. Main Content Page LayoutNovember 2012
  • 7. Main Content Page LayoutMarch 2013
  • 8. April 2013
  • 9. Further Reading:HBR,March2013
  • 10. Discussion
  • 11. TimelineMid 2009 Official policy: No reference to employer onlineLate 2010 AF Social Media SIG meeting (Martin Place)Jan 2011 fairforall.org launched as out-of-hours projectAug 2011 fairforall.org discovered by senior executiveMarch 2012 takethetime.org.au + Facebook pageNovember 2012 Take The Time campaign winMarch 2013 100percentpay.com.au + Facebook + TwitterApril 2013 Take The Time and association head join Twitter