Social Strategy & Measuring Success

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Thank you Cathy for your great presentation! A Step-by-Step Guide

More http://tinyurl.com/emeasocial
Video http://ow.ly/e26O7

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Social Strategy & Measuring Success

  1. 1. On Social Strategy & Measuring Success A Step-by-Step Guide Cathy Ma Head of Social Media, IPC Media September 2012 @cathyma
  2. 2. Agenda1. About IPC2. The Holy Grail of Social Media Success3. The 3-steps approach4. Case study - NME5. Bonus Social Tool Box @cathyma
  3. 3. What’s ? @cathyma
  4. 4. @cathyma
  5. 5. The Holy Grail of Social Media Success Business User Objectives Needs / Value Platform / Technologies @cathyma
  6. 6. Step 1: What to Measure? Cost  per  Acquisi3onMonetisation Retention Acquisition Engagement  Metrics Value  of  conversion @cathyma
  7. 7. Step 2: How to Measure? utm tracking h"p://bit.ly/gatracking
  8. 8. Step 3: Optimisation
  9. 9. Monetisation – Value per Engagement How  does  Social  Media  help  you  mone=se?Credits: h<p://bit.ly/SMReten3on   @cathyma
  10. 10. Not Everything Can Be (directly) Measured @cathyma
  11. 11. Engagement Everywhere The power of story-telling @cathyma
  12. 12. Case  Study @cathyma
  13. 13. Sharing  Passion @cathyma
  14. 14. Web…
  15. 15. Then Print… @cathyma
  16. 16. Enhancing Brand Experience using Social From Web… Best Content… To Social Media… Then Print… @cathyma
  17. 17. The Holy Grail of Social Media Success Business User Objectives Needs / Value Platform / Technologies @cathyma
  18. 18. Key Takeaway1. Acquisition – Campaign Tracking2. Retention – Engagement Metrics3. Monetisation – Conversion Analysis4. Not Everything can be Measured5. Finding your Holy Grail @cathyma
  19. 19. Bonus: Your Social Analytics Tool Box Selected  Useful  Tools @cathyma
  20. 20. Getting the Right People @cathyma
  21. 21. Social Editorial Calendar @cathyma
  22. 22. h<p://www.nextanaly3cs.com/   @cathyma
  23. 23. Feedback / Questions? Cathy Ma @cathyma h"p://uk.linkedin.com/in/cathyma

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