Opening Making Social Work For Your Business

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Opening Making Social Work For Your Business

  1. 1. 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  2. 2. Making Social Work for yourBusinessRichard Beattie, Senior Director,Oracle Social2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  3. 3. Agenda  Introduction, Rich Beattie  Presentations from: – Ivan Fernandes, Global Director Social Media Technology, MediaCom – Jonathan Wichmann, Head of Social, Maersk – Mat Morrison, Social Media Strategy Director, Starcom MediaVest Group – Cathy Ma, Head of Social Media, IPC – Robin Grant, Global Managing Director, We Are Social – Marco Fenton, Head of Social Media, Luxury Hotels Group3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  4. 4. The social world is changing “Brands are either part of the conversation or they’re not and as a result, they’re either part of the decision- making cycle or they’re absent from the heart, mind, and actions of the connected customer.” Brian Solis, author of The End of Business As Usual4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  5. 5. What does this mean for businesses? Recruitment Selling Enterprise Marketing Service5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  6. 6. Today’s session  How to communicate the value of social internally – Ivan Fernandes, Global Director Social Media Technology, MediaCom – Jonathan Wichmann, Head of Social, Maersk  How to measure ROI and the value of social across an organisation – Mat Morrison, Social Media Strategy Director, Starcom MediaVest Group – Cathy Ma, Head of Social Media, IPC  How to engage relevantly on both global and local levels – Robin Grant, Global Managing Director, We Are Social – Gemma Trippas, Social Partnerships Manager, Oracle6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  7. 7. 7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

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