How to use facebook
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How to use facebook

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Thank you to Mat Morrison for crisp and clear views on what works an what not #smwldnoracle! ...

Thank you to Mat Morrison for crisp and clear views on what works an what not #smwldnoracle!

More http://tinyurl.com/emeasocial
Video http://ow.ly/e26O7

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  • 1. HOW PEOPL E USEFACEBOOK AND WHY IT MATTERS
  • 2. THE BLEEDING OBVIOUS HOW PEOPLE USE FACEBOOK OPEN NEWS FEED COME BACK LATER READ STORIES ENGAGE (OR NOT) LEAVE
  • 3. THE BLEEDING OBVIOUS HOW PEOPLE USE FACEBOOK PAGES LIKE PAGE SEE STORIES (OR DON’T) ENGAGE (OR NOT)
  • 4. A GROSS OVERSIMPLIFICATION HOW PEOPLE USE LIKE SOURCE 36% FACEBOOK PAGES <1% LIKE PAGE ON PAGE AD UNIT SEE STORIES (ORTIME OF DAY / DAY OF WEEK EDITORIAL ALGORITHM DON’T) < ENGAGE (OR NOT) 1%
  • 5. “WE’RE GOING TO MAKE FACEBOOKTHE HUB OF ALL OUR ACTIVITY”
  • 6. IN-FEED VSON-PAGEREACH
  • 7. ANOTHER WAY OF LOOKING AT IT All Fans 100% 470K MAU 53% 250K DAU 11% 52K Daily Page Visits (Unique) 0.3% 1.4K
  • 8. THE SOMEWHAT LESS OBVIOUS ADMIN POSTS FAN POSTS NOT PUBLISHED TO PUBLISHED TO FAN OTHER FANS’ NEWSFEEDS NEWSFEEDS
  • 9. WHY THIS MATTERS
  • 10. “WE WANT TO CREATE A COMMUNITY” COMMUNITY HIERARCHY FACEBOOK PAGE
  • 11. “WE JUST WANT TO LISTEN”
  • 12. BRAND PAGE (BUDWEISER)
  • 13. RETAILER (ASOS)
  • 14. OMG WTF? (CINEWORLD)
  • 15. 38 USERS CREATED 80% OF FOLLOWUP COMMENTS USERS
  • 16. OMG WTF BBQ? (2 DAYS ONWAITROSE)
  • 17. “WE SHOULD REALLY POST ABOUTTHAT”
  • 18. “WE SHOULD REALLY POST ABOUTTHAT”
  • 19. DON’T MONTHLY ACTIVE USERSLIMIT YOURAPPS ASOSIMAGINATIO Marketplac e ASOSN 30,000 Facebook Store 200 ASOS Fashion Finder 8,000
  • 20. I’D LIKE YOU TO REMEMBER… 1. A PAGE ISN’T A DESTINATION 2. IT’S ALL ABOUT THE NEWSFEED 3. A PAGE ISN’T A COMMUNITY 4. ALMOST NO-ONE SEES FAN POSTS 5. APPS CAN EXIST “OFF FACEBOOK”