enterprise reporting is alive and wellGATEHOUSE NEWS & INTERACTIVE DIVISION Call-in: 888.251.2909; Code: 585.851.9696
ENTERPRISE Today’s host MIKE TURLEY Content team manager — Large Daily Division GateHouse Media News & Interactive 585.851.9696 email@example.com Twitter: @ml_turley • Call-in: 888.251.2909; Code: 585.851.9696 • Please silence your phones • Do not hesitate to ask questions
ENTERPRISE• Define enterprise reporting Perception often does not match reality. Seriously, enterprise work happens every day in some fashion.• Management From time to staffing, where do you find the resources?• Fact-gathering and reportingTips to help set the stage for enterprise efforts.• Case studyHow four papers joined forces to bring Illinoisbudget woes into the spotlight.
ENTERPRISEDefining enterprise• Boldness or readiness in undertaking;adventurous spirit; ingenuity• A watchdog approach to reporting that goesbeyond covering daily events. It is a type ofreporting that examines the forces dictating theevents.• Any story that moves beyond the headline of theday and makes WHY the most important of the fiveWs: Why did this happen?
ENTERPRISE“Change has becomethe new normal inthe world of work. A new approachChange is aconstant, driven by • Enterprise reporting does nottwo major forces: need to take large blocks of timethe economy andtechnology. If you out of the newsroom or from awant to reporter’s weekly schedule.build, maintain, andimprove your • Enterprise reporting does notworkplace, you have mean you have to let the dailyto become adept atnot just coverage slip.managing, butleading change.” • Enterprise reporting can become part of the daily routine and not— Work Happy; WhatGreat Bosses Know / Jill an occasional endeavor leadingGeisler into contest season.
ENTERPRISE“Instead ofemphasizing only A little bit goes a long waysambitious projectsthat can takemonths, quick-hit • Instead of running a massiveinvestigations, blo project that takes months ofgs, consumer-focused watchdog resources and time, break thestories, and topic into bite-size pieces.searchabledatabases are • Publish the work in print and onstressed.” the Web as the information is— Mark Katches gathered. This will drive interest/editorial director forthe Center for in the topic and keep it in theInvestigative Reporting public eye.
ENTERPRISE“Newsrooms will beless about the day’snews — much of Find the hot topicwhich has alreadybeen taken out of • Recognize and focus on threeour hands by the 24- franchise topics to strengthenhour, minute-by-minute news cycle — your brand.and become morelike a war room, or a • Create a beat out of thescience lab, whereteams of researchers franchise topic or go beyond thethink about how to routine coverage of an existingcontextualize, present, illustrate, and beat to write enterprise stories.spread keyinformation, whetherit happened that day • Drill deep and find the systemicor not .” problem, issue.— Heidi Moore / U.S.finance and economicseditor of The Guardian
ENTERPRISE“As editor, I must ‘Beat’ strategyconsider whethereach segment willoffer fresh insights. I • Identify and prioritize storyalso need to weigh segments.whether ourreporters — and • Set aggressive deadlines toultimately ourreaders — will be complete these segments.able to make senseof the parts of the • Modify story plans as reportersstory withoutunderstanding the build on their knowledge.whole.” • Have reporters be expected to— Lois Norder,investigative editor at the “own” the topic and coverAtlanta Journal-Constitution related news developments.
ENTERPRISE“Encourage By the numbersreaders to become • Smaller staff means fewerpart of your FOIAarmy. … List reporters to keep an eye on thesample FOIA big stories; therefore …letters on yourwebsite, and askreaders to provide • … Turn to the public for tips andyou with ideas.” suggestions, concerns and complaints. What seems— Tips about FOIAfilings / Rob Walters insignificant may be significant. • File FOIA requests. You never know what will surface.
ENTERPRISE“We turn to socialmedia during news Gathering the facts:events for immediate Make complex issuesupdates andeyewitness understandableaccounts, constantlyrefreshing and trolling • Determine best approach tofor every possible bitof news and finding sources and gatheringcommentary. There informationisn’t a major eventthat we can’t visualizethrough social trends. • Prioritize: Make a list; do theBut in our fixation on most difficult things first.immediacy, we’remissing opportunities • It is great to be ambitious, butto tell a larger storythrough social wise to be realistic.means.” • Updates on social media will help— Amanda Zamora / seniorengagement editor, develop direction of story.ProPublica
ENTERPRISE“In today’s unsettled Questions to ask … yourselfnewsenvironment, watchdog reporting • Through whose eyes am Ialso is necessary for telling this story?our survival. It setsprofessional • Who has something at stake?journalistsapart from bloggers • What’s going to happen next?and cell phonevideographers, provi • What’s the story really about?dingadded value thatreaders and viewers • Where should the story begin?simply can’t getanywhere • Ultimately, find out, Why?else.” — IREPORT / cnn.com— Redefining aNewspaper’s WatchdogApproach / Les Zaitz andBrent Walth
ENTERPRISE“Enterprise storiesare always at risk Suggestionsduring periods ofretrenchment.They take • Governmental coverage;time, and as the readers are more interested andstaff shrinks, it’s passionate during economictempting to forgo downtimes about how their taxthem toconcentrate on the dollars are spent.meat andpotatoes.” • Local law enforcement and other officials— Rem Rieder, seniorvice president,American Journalism • School administrators andReview board members
ENTERPRISEDetermine theareas where you Define what is importantcan strengthen to your readers and communitycoverage throughenterprisereporting. Journal StarDo a quick time crimeaudit: How much reporter Matttime do you spendeach day on Buedelwhat’s important? reported onBuild time into misconducteach day to workon what’s in the Peoriaimportant. How Policemuch time? That Department.is up to you.—
ENTERPRISE Case study: Deadbeat Illinois • Four newspapers in Illinois have joined forces to give in-depth coverage of the state’s budget woes.
ENTERPRISE Deadbeat Illinois • Each newspaper is responsible for generating one story segment of the overall theme of the state falling short on paying its bills to individuals, businesses, schools and third-party vendors. The Register-Mail in Galesburg, Ill.
ENTERPRISE Deadbeat Illinois series • The stories are available to any GateHouse-owned newspaper in the state. “This series is a great credit to the editors and writers at each paper. We have a schedule, and everyone is making deadline. … I can see us using this model to tell another statewide story.” Bob Heisse, executive editor The State Journal-Register in Springfield, Ill.
ENTERPRISE Deadbeat Illinois series • A new story focusing on a specific example of the real-world effects of the state’s failure to pay its bill appears every Monday in print and online. “Each reporter needs about six to eight hours to report and write, which isnt that bad given that we have to do them just once a month. I think it works best when we keep stories to 10 to 12 inches with a photo and a breakout box. Any longer and I think you have the chance to lose the reader.” — Dennis Anderson, executive editor, Peoria Journal Star
ENTERPRISE Deadbeat Illinois series • The Better Government Association in Chicago, www.bettergov.org, has expressed interest in a partnership with the papers as they work on future systemic issues associated with state and local government. The Rockford Register Star
ENTERPRISE Deadbeat on Facebook • The creation of a Deadbeat Illinois Facebook page has helped the enterprise effort gain traction. More than 800 people have “liked” the page.
ENTERPRISE Pressure is on • This week the press secretary for the Senate president asked the newspapers for a compilation of Deadbeat stories as the Senate calls for a special committee on unpaid bills.
ENTERPRISETaking care of businessTend to the daily assignments asquickly as possible so you canspend more time on the importantthings.“Think about how to tell the story. Don’t follow the crowd.”— Mark Konkol, Pulitzer Prize winner, Chicago Sun-Times
ENTERPRISE“Change requiresus to learn new Next steps:skills and to let goof past practices If you are an editor …and assumptions.But changing our • Find, develop and fine-tune thecustoms doesn’t franchise topics.necessarily meanabandoning corevalues.” • Determine what coverage you can alter, do with less or give— Jill Geisler, PoynterInstitute up completely. • Dedicate time and resources; stay committed to the cause.
ENTERPRISE“We owe it to the Next steps:importance of our If you are a reporter …journalistic missionto consider andreconsider all • Embrace new approach; learnoptions, all everything you can about theopportunities for topic.positive change.Frankly, thatrethinking, and that • Drill deep; Ask, “Why is thisre-creation, will happening?”happen whether wewant it to or not. • Break coverage into segments;The question is stay committed to the cause.whether we do itourselves.” • Use all of your delivery platforms— Richard Gingras / to disseminate the content.head of news and socialproducts at Google
enterprise reporting is alive and wellGATEHOUSE NEWS & INTERACTIVE DIVISION