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Growtalk Product Strategy, Michael Tippett, Director New Products, Hootsuite Labs
 

Growtalk Product Strategy, Michael Tippett, Director New Products, Hootsuite Labs

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    Growtalk Product Strategy, Michael Tippett, Director New Products, Hootsuite Labs Growtalk Product Strategy, Michael Tippett, Director New Products, Hootsuite Labs Presentation Transcript

    • Create a Dead Simple Process for Building Great Product @mtippett tippett.org #GROWtalks
    • Uncharted Territory #GROWtalks
    • #GROWtalks
    • #GROWtalks
    • #GROWtalks
    • #GROWtalks
    • Greetings, people of India. #GROWtalks
    • What You Need for Your Voyage #GROWtalks
    • Navigational Tools vs Playbooks & Recipes #GROWtalks
    • 1. Know Your Environment Corporate Startup New Space Existing Space High Growth Indie #GROWtalks
    • 2. Know Your Vessel Range - What’s Your Runway? Speed - How Fast Can it Go? Crew - How Good are They? #GROWtalks
    • 3. Know Your Market Economics Distribution Competition #GROWtalks
    • 4. Know Your Product Features Benefits Usage #GROWtalks
    • 5. Know How it Ends When Does it End? What Does the End Look Like? What are the Odds? #GROWtalks
    • Know Environment Vessel Market Product End Game #GROWtalks
    • #GROWtalks
    • #GROWtalks
    • Navigational Hacks #GROWtalks
    • #GROWtalks
    • #GROWtalks
    • #GROWtalks
    • #GROWtalks
    • Product Meets Market Discover Customer Needs Ideate & Build Launch #GROWtalks
    • Jobs to be Done “People don’t want a quarter-inch drill, they want a quarter-inch hole.” Theodore Levitt #GROWtalks
    • Discover Customer Needs Ask What Jobs Need to be Done Rank and Order Cut off when MVP #GROWtalks
    • Jobs to be Done #GROWtalks
    • #GROWtalks
    • #GROWtalks
    • #GROWtalks
    • Performance Customer Demand For Performance Sustaining Technology Disruptive Technology Time Disruptive Technology #GROWtalks
    • LOW Satisfaction with current situation HIGH We should focus only on things that are of highest importance. But only if the current market solutions are not appropriate. This can be measured using levels of satisfaction. LOW Importance of Outcome HIGH #GROWtalks
    • LOW Satisfaction with current situation HIGH Over Served: Ripe for disruption through cost reduction Google Docs Appropriately Served AirBnB Poorly Served: Ripe for new value creation LOW Importance of Outcome HIGH #GROWtalks
    • #GROWtalks
    • #GROWtalks
    • #GROWtalks
    • What’s Next? #GROWtalks
    • Thanks! @mtippett mike@tippett.org