Online + Video
 from a creative point of view
I’m Michael Thuy
I’m Michael Thuy

•   Find me on LinkedIn
I’m Michael Thuy

•   Find me on LinkedIn
•   Entrepreneur MTFR.COM
I’m Michael Thuy

•   Find me on LinkedIn
•   Entrepreneur MTFR.COM
•   Digital Creative Director
Storytelling


•   Try to remember an advertising campaign
Storytelling


•   Try to remember a story or a fairy tale
Video and storytelling
Video and storytelling




•   Generational
Video and storytelling




•   Generational
•   Used to it
Video and storytelling




•   Generational
•   Used to it
•   Visual is powerful sense
Dangers of porting
   tv to online
Online ≠ TV
No control over the
   environment
Suzuki vs. Ducati
Suzuki vs. Ducati
Media Budget




  €      time
Media Budget




  €      time
Media Budget




  €      time
Media Budget




  €      time
Media Budget




  €      time
Media Budget




  €      time
Good idea
Good idea

•   It’s like a dvd with extra’s
Good idea

•   It’s like a dvd with extra’s
•   Show more (making of)
Good idea

•   It’s like a dvd with extra’s
•   Show more (making of)
•   Create your own environments and time
Bravia
Bravia
Skip TV
Skip TV


•   Use online as starting point of a campaign
•   Grow your story from there
Video Online
Video Online
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Video Online

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Presentation I gave at a seminar at EIAA about the online use of video advertising.

Published in: Business, Technology
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Video Online

  1. 1. Online + Video from a creative point of view
  2. 2. I’m Michael Thuy
  3. 3. I’m Michael Thuy • Find me on LinkedIn
  4. 4. I’m Michael Thuy • Find me on LinkedIn • Entrepreneur MTFR.COM
  5. 5. I’m Michael Thuy • Find me on LinkedIn • Entrepreneur MTFR.COM • Digital Creative Director
  6. 6. Storytelling • Try to remember an advertising campaign
  7. 7. Storytelling • Try to remember a story or a fairy tale
  8. 8. Video and storytelling
  9. 9. Video and storytelling • Generational
  10. 10. Video and storytelling • Generational • Used to it
  11. 11. Video and storytelling • Generational • Used to it • Visual is powerful sense
  12. 12. Dangers of porting tv to online
  13. 13. Online ≠ TV
  14. 14. No control over the environment
  15. 15. Suzuki vs. Ducati
  16. 16. Suzuki vs. Ducati
  17. 17. Media Budget € time
  18. 18. Media Budget € time
  19. 19. Media Budget € time
  20. 20. Media Budget € time
  21. 21. Media Budget € time
  22. 22. Media Budget € time
  23. 23. Good idea
  24. 24. Good idea • It’s like a dvd with extra’s
  25. 25. Good idea • It’s like a dvd with extra’s • Show more (making of)
  26. 26. Good idea • It’s like a dvd with extra’s • Show more (making of) • Create your own environments and time
  27. 27. Bravia
  28. 28. Bravia
  29. 29. Skip TV
  30. 30. Skip TV • Use online as starting point of a campaign • Grow your story from there

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