Online + Video
from a creative point of view

I’m Michael Thuy

I’m Michael Thuy
• Find me on LinkedIn

I’m Michael Thuy
• Find me on LinkedIn
• Entrepreneur MTFR.COM

I’m Michael Thuy
• Find me on LinkedIn
• Entrepreneur MTFR.COM
• Digital Creative Director

Storytelling
• Try to remember an advertising campaign

Storytelling
• Try to remember a story or a fairy tale

Video and storytelling

Video and storytelling
• Generational

Video and storytelling
• Generational
• Used to it

Video and storytelling
• Generational
• Used to it
• Visual is powerful sense

Dangers of porting
tv to online

Online ≠ TV

No control over the
environment

Suzuki vs. Ducati

Suzuki vs. Ducati

Media Budget
€ time

Media Budget
€ time

Media Budget
€ time

Media Budget
€ time

Media Budget
€ time

Media Budget
€ time

Good idea

Good idea
• It’s like a dvd with extra’s

Good idea
• It’s like a dvd with extra’s
• Show more (making of)

Good idea
• It’s like a dvd with extra’s
• Show more (making of)
• Create your own environments and time

Bravia

Bravia

Skip TV

Skip TV
• Use online as starting point of a campaign
• Grow your story from there