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  • 1. Social Media + Multimedia= Effective Multichannel Marketing! Michael Terpin Founder and CEO SocialRadius ERA D2C, Las Vegas September 12, 2012
  • 2. A Review of Social Media Categories Blogs Networks Platforms
  • 3. Blog Format Traditional (WordPress) Picture-Oriented (Tumblr) VideoBlogs Type of Content Editorial Thought Leader Enthusiast
  • 4. What’s Special About Tumblr?70 million blogs, with 30 billion posts13 billion page views per monthTwice the retention rate of Twitter (85% vs 40%)Huge sharing and engagementYoung demo, yet half its base is over 25Works well as both gateway and destination for other social media
  • 5. Microblog (Twitter) B2C Social Graph (Facebook) B2B Social Graph (LinkedIn) Search-Enabled (Google+) Networks Geo-local (Foursquare) Picture+Interest (Pinterest) Video (YouTube) Presentation (SlideShare) Influence (Klout)Social Networks Popular Formats and Networks
  • 6. Landing page
  • 7. Microblog (Twitter) B2C Social Graph (Facebook) B2B Social Graph (LinkedIn) Search-Enabled (Google+) Networks Geo-local (Foursquare) Picture+Interest (Pinterest) Video (YouTube) Presentation (SlideShare) Influence (Klout)Social Networks Popular Formats and Networks
  • 8. Editorial Blogs Thought Leaders & Enthusiasts Personal Diaries Blogosphere Influencer Pyramid ™
  • 9. Microblog (Twitter) B2C Social Graph (Facebook) B2B Social Graph (LinkedIn) Search+Email (Google+, Picasa) Networks Geo-local (Foursquare) Picture+Interest (Pinterest) Video (YouTube) Presentation (SlideShare) Pictures (Flickr)Social Networks Popular Formats and Networks
  • 10. Social Networks New Networks Since 2009
  • 11. What You Need to Know Not quite dead yet Six billion new photos uploaded every month (vs 6 billion total on Flickr) 950 million users per month, including 552 million on mobile Always a great gateway; can now click directly into live video chat Great engagement creates a “viral loop”Social Networks New Networks Since 2009
  • 12. What You Need to Know Not quite dead yet Six billion new photos uploaded every month (vs 6 billion total on Flickr) 950 million users per month, including 552 million on mobile Always a great gateway; can now click directly into live video chatSocial Networks New Networks Since 2009
  • 13. What You Need to Know Fastest Growing B2C Network Dramatic Impact on Search Hangouts: New Video Opportunity Combines immediacy of Twitter, large friend network of Facebook, multimedia blogging of Tumblr, and increased content for search. Create once, live online forever.Social Networks New Networks Since 2009
  • 14. What You Need to Know Fastest Growing B2C Network Dramatic Impact on Search Hangouts: New Video Opportunity Combines immediacy of Twitter, large friend network of Facebook, multimedia blogging of Tumblr, and increased content for search. Create once, live online forever.Social Networks New Networks Since 2009
  • 15. Five Pillars in a Digital 3.0 World
  • 16. What You Need to Know Fastest Growing B2C Network Dramatic Impact on Search Hangouts: New Video OpportunitySocial Networks Google+ Sample Page
  • 17. Anastasia: Picturing Engagement Anastasia International is an international dating site and romance tour company. The Firm has used Google+ to drive thousands of qualified leads to their signup page by showcasing pictures of their members. Conversion to account sign-up exceeds 2 percent.Case Study Blogger Outreach + Thought Leadership
  • 18. What You Need to Know Fastest Growing B2C Network Dramatic Impact on Search Hangouts: New Video OpportunitySocial Networks Google+ Sample Page
  • 19. What You Need to Know Dramatic growth – top 5 social network in 18 months. Combines the visual appeal of photos and pictures with the addictive nature of social sharing. Highest conversion to sales of any social network. High female concentration – initially over 90 percent. Highest conversion in US market.Social Networks Pinterest
  • 20. MAGIC Show: Pinning Fashion Brands MAGIC is the largest fashion business show in the United States, with more than 80,000 buyers attending. SocialRadius created an engagement platform incorporating blogger outreach, social network engagement (including Pinterest), that led to a dramatic spike in engagement between buyers and brands.Case Study Blogger Outreach + Thought Leadership
  • 21. What You Need to Know Fastest Growing B2C Network Dramatic Impact on Search Hangouts: New Video OpportunitySocial Networks Pinterest Sample Page
  • 22. Social Reference (Wikipedia) Social Answers (eHow, Quora) Platforms Social Bookmarks (Delicious) Social Discovery (StumbleUpon) Social News (Digg, Reddit) Kickstarter, Indiegogo (Crowdfunding)Social Networks Popular Types of Platforms
  • 23. Case Study Blogger Outreach + Thought Leadership
  • 24. Rewards-based funding (not loans or equity)“Wine futures” business modelBlogs love to write about interesting crowdfunding efforts – for free.Our recent successes: $75,000 for a transmedia (book + film) project $45,000 for a documentary film
  • 25. Our clients…
  • 26. Founded by entrepreneur and innovator MichaelTerpin, founder of Terpin Communications andMarketwire, the third largest press newswire service in theworld.SocialRadius employs web and communications veteranswith a wide range of backgrounds, including social mediamarketing and public relations experts in technology, business,entertainment and consumer products.
  • 27. Traditional Public Relations Social Media Marketing Innovative Social Campaigns Leader in Emerging Tech PRWhat We Do - Blogger Outreach - Strategic Communications - Twitter / Social Networks - Extensive Media Relations - Community Building - High-Level Strategy - Loyalty Programs - Full Service Traditional PR - Social Brand Engagement - Analyst Relations Traditional clients have included:
  • 28. Michael Terpin, Founder and CEODirect/Mobile: 310-980-4676michael@socialradius.comTwitter: @michaelterpin, Google+: +michaelterpinwww.socialradius.comLos Angeles: 1237A Third Street Promenade, Santa Monica, CA 90401SF Bay Area: 100 Pine St., 10th Floor, San Francisco, CA 94111New York City: 419 Park Ave. South, New York, NY 10016Las Vegas: 3277 E. Warm Springs Road, #200, Las Vegas, NV 89120