Building The Goliath - Making SIFE Remarkable


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A speech shared by Mr Michael Teoh (Founder of with the selected students from SIFE (Students In Free Enterprise) Malaysia.

In this area, he talks about the Responsibilities of youths who are part of SIFE and how can they make their business projects more Remarkable!

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  • Building The Goliath - Making SIFE Remarkable

    1. 1. Building the G oliath Creating the R emarkable Choosing
    2. 2. <ul><li>The Inevitable; </li></ul><ul><li>SIFERs get smarter and </li></ul><ul><li>kinder every year. </li></ul><ul><li>More sophisticated projects . </li></ul><ul><li>Fewer ‘ Eye-Opener ’ </li></ul><ul><li>communities to help. </li></ul><ul><li>The business & community network is growing. </li></ul><ul><li>More eyes are On You! </li></ul><ul><li>Efforts lost in crowded </li></ul><ul><li>community space. </li></ul><ul><li>much much more… </li></ul>
    3. 3. <ul><li>The Community </li></ul><ul><li>More helpful groups </li></ul><ul><li>Better projects </li></ul><ul><li>The Employers </li></ul><ul><li>Outstanding SIFERs </li></ul><ul><li> Experienced recruits The SIFERs Brilliant SIFE ideas </li></ul><ul><li>More exposures </li></ul><ul><li>More involvement </li></ul><ul><li>More development </li></ul>
    4. 4. <ul><li> Remarkable? </li></ul>
    5. 5. The Criteria <ul><li>Something WORTH talking about? </li></ul><ul><li>Are you telling IT to the right people? </li></ul><ul><li>Are THEY marketing your efforts? </li></ul><ul><li>Are you telling the SIFE STORY ? </li></ul><ul><ul><li>Your PROJECT </li></ul></ul><ul><ul><li>Your BRAND </li></ul></ul><ul><ul><li>Your IDENTITY </li></ul></ul>
    6. 6. Something Worth Talking About <ul><li>Are YOU? </li></ul><ul><ul><li>Changing the Way How Things are Done </li></ul></ul><ul><ul><li>Making People’s Lives Easier </li></ul></ul><ul><ul><li>Changing the Way They View Things </li></ul></ul><ul><ul><li>Keeping their Interest on You </li></ul></ul><ul><ul><li>Building that Relevance between their Needs and Your Efforts/ Brand </li></ul></ul>
    7. 7. <ul><li>Be Remarkable with Projects </li></ul><ul><li>Be Committed + Be Passionate </li></ul><ul><li>It Shows! </li></ul>
    8. 9. Telling It to the Right People <ul><li>Are You? </li></ul><ul><li>Personal Relevance </li></ul><ul><li>Finding target groups that WANT their Needs Assisted + Problems Solved </li></ul><ul><li>Permission Marketing </li></ul><ul><li>Proposing your projects to people who are READY to receive it </li></ul><ul><li>Pitching your ideas to parties that are WILLING to work with it </li></ul>
    9. 11. Have Them Market Your Efforts <ul><li>Are You? </li></ul><ul><li>Passionate Marketing </li></ul><ul><ul><li>Hardwork + Commitment tell a Story </li></ul></ul><ul><ul><li>People Want to be SIFERs because of the Story </li></ul></ul><ul><ul><li>People want SIFE’s assistance because of the Story </li></ul></ul><ul><ul><li>‘ Be Sure to LOVE What You Are Doing!’ </li></ul></ul><ul><ul><li>‘ Good enough Effort & Project are just OK.’ </li></ul></ul><ul><ul><li>‘ If you don’t put the full effort, then WHY should we Care ? WHY should the community Care ? WHY should we KNOW SIFE or a SIFER ? </li></ul></ul>
    10. 12. Have Them Market Your Efforts <ul><li>Word of Mouth </li></ul><ul><li>Recommendations/ Referrals </li></ul><ul><li>Retainers ‘Retaining clients/ projects’ </li></ul><ul><li>Prestige Association </li></ul><ul><li>Spreading the Story Associated With ; </li></ul><ul><ul><li>SIFERs’ recruitments </li></ul></ul><ul><ul><li>SIFE’s commitment to serve the community </li></ul></ul><ul><ul><li>SIFE’s large networks </li></ul></ul><ul><ul><li>SIFE as a catalyst for entrepreneurship </li></ul></ul><ul><ul><li>SIFERs’ reputable credibility </li></ul></ul><ul><ul><li>SIFERs’ passion for development </li></ul></ul>
    11. 14. Telling the SIFE Story <ul><li>Are You? </li></ul><ul><li>Telling Your Story? </li></ul><ul><ul><li>A preferred Student-Driven Organisation </li></ul></ul><ul><ul><li>You with a Heart for the Community </li></ul></ul><ul><ul><li>You with a Mind for Business </li></ul></ul><ul><li>People will Choose You People will Hire You </li></ul><ul><li>‘ Being a SIFER makes them Engaged’ </li></ul><ul><li>‘ A story that they can tell themselves about You’ </li></ul><ul><li>‘ Because of Your Brand with SIFE and as a SIFER’ </li></ul><ul><li>‘ </li></ul>
    12. 15. Telling the SIFE Story <ul><li>The Employers’ Idea </li></ul><ul><ul><li>Experienced graduates </li></ul></ul><ul><ul><li>Networked graduates </li></ul></ul><ul><ul><li>Community Leaders </li></ul></ul><ul><ul><li>Value Adders </li></ul></ul><ul><ul><li>‘ Proactive, hardworking, innovative, cooperative…’ </li></ul></ul><ul><ul><li>People that they WANT to HIRE </li></ul></ul><ul><ul><li>People that they KNOW they can TRUST with Responsibility </li></ul></ul><ul><ul><li>People that they KNOW can LEAD </li></ul></ul><ul><ul><li>People that they RECOGNISE for CREDENTIALS </li></ul></ul><ul><ul><li>‘ Let them be Convinced by themselves of the Qualities of SIFERs!’ </li></ul></ul>
    13. 17. Telling the SIFE Story <ul><li>The Students’ Idea </li></ul><ul><ul><li>Positive image + Anticipated membership </li></ul></ul><ul><ul><li>Large networks – Corporate & Talents </li></ul></ul><ul><ul><li>Being the Top-tier Students </li></ul></ul><ul><ul><li>A Name in the Community/ Companies/ Countries </li></ul></ul><ul><ul><li>Personal Development & Exposures </li></ul></ul><ul><ul><li>An organisation that they want to Join </li></ul></ul><ul><ul><li>An exposure where they want to Participate </li></ul></ul><ul><ul><li>A platform for them to Lead </li></ul></ul><ul><ul><li>A channel for them to be Innovative </li></ul></ul><ul><ul><li>An opportunity for them to be Employable! </li></ul></ul><ul><ul><li>A path for them to be Entrepreneurs! </li></ul></ul>
    14. 19. SIFE being Remarkable <ul><li>Create Remarkable Projects </li></ul><ul><li>Project Incredible Passion & Commitment </li></ul><ul><li>Build the ‘Brand’ that People want to Choose & want to be Your Close Partner </li></ul><ul><li>‘ Employers, Clients, Communities’ </li></ul><ul><li>Build up the Admiration Asset – The Trust Asset </li></ul>
    15. 20. Building SIFE Together… <ul><li>Build the; </li></ul><ul><li> SIFE Brand </li></ul><ul><li>SIFE Projects SIFE Credibility </li></ul><ul><li>SIFE that People wants to Talk About… </li></ul>
    16. 21. The Journey in SIFE
    17. 22. <ul><li>Contact: [email_address] </li></ul><ul><li> Facebook too… </li></ul><ul><li>Webblog: </li></ul>