WE ARE
HUMAN & Fáilte IrelandBringing Ireland to Life
OBJECTIVESEncourage people in Ireland to book a domesticholiday in 2013.Encourage people to use discoverireland.ie.Retain ...
RESEARCH
Encourage those who take shortbreaks to take longer breaks
Facilitate online  conversations about going onholiday in Ireland
ge pe  ople toE ncoura       olidays value Irish h
The Irish will ultimately embraceThe Gathering once the buzzstarts…     because that is what we do
STRATEGY
THE BIG IDEA
TV & CINEMA
RADIO
OUTDOOR & PRESS #WeAreHere2013
MEDIA RATIONALE
DIGITAL JOURNEY
SUMMARY
Press                6%      OOH      13%                  TV                          28%Digital 13%          €3.4m      ...
Thank Youhuman-creativeagency.tumblr.com
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Human Agency: Discover Ireland Digital campaign
Upcoming SlideShare
Loading in...5
×

Human Agency: Discover Ireland Digital campaign

267

Published on

Advertising campaign including digital executions for Discover Ireland, the Irish tourist board developed by 'Human' agency of which i was the brand strategist

Published in: Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
267
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Human Agency: Discover Ireland Digital campaign

  1. 1. WE ARE
  2. 2. HUMAN & Fáilte IrelandBringing Ireland to Life
  3. 3. OBJECTIVESEncourage people in Ireland to book a domesticholiday in 2013.Encourage people to use discoverireland.ie.Retain some continuity with “The Fun StartsHere” campaign.Embrace the year of The Gathering.
  4. 4. RESEARCH
  5. 5. Encourage those who take shortbreaks to take longer breaks
  6. 6. Facilitate online conversations about going onholiday in Ireland
  7. 7. ge pe ople toE ncoura olidays value Irish h
  8. 8. The Irish will ultimately embraceThe Gathering once the buzzstarts… because that is what we do
  9. 9. STRATEGY
  10. 10. THE BIG IDEA
  11. 11. TV & CINEMA
  12. 12. RADIO
  13. 13. OUTDOOR & PRESS #WeAreHere2013
  14. 14. MEDIA RATIONALE
  15. 15. DIGITAL JOURNEY
  16. 16. SUMMARY
  17. 17. Press 6% OOH 13% TV 28%Digital 13% €3.4m Cinema Radio 17% 23%
  18. 18. Thank Youhuman-creativeagency.tumblr.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×