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OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
OLPC Facebook Micro-Payment Strategy
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OLPC Facebook Micro-Payment Strategy

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"Leveraging the Social Graph for Greatness" …

"Leveraging the Social Graph for Greatness"

Objective: Facebook Connect powered micro-payment strategy to raise laptop funds.

Phase 1: College Campus Competition

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*If every college student in the US donated $5 we could distribute 450K laptops

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  • 1. OLPC Micro Payments Leveraging the Facebook social graph for greatness Michael Sprague March 2009
  • 2. Objective: Nationwide college campus competition
  • 3. Strategy: Facebook Connect powered micro payments
  • 4. Why it works: Quick. Seamless. Viral. *Facebook virtual gifts generated ~$50-60m in 2008
  • 5. Want to hear more?
  • 6.  Over 18m college students in the US  Over 4k college campuses in the US ---  If every college student gave $1 we could distribute 90k laptops  If every college student gave $5 we could distribute 450k laptops
  • 7. + = Facebook Connect gives us the tools to create viral distribution channels among college students (within facebook.com walls)
  • 8.  My entire 252 person network will see this.  We can add multi media stories (video!)
  • 9. Micro-Payments: Tiny Medium Big $1 $5 $10 @ an avg. contribution of $5 from 18m students:  100% = 450,000 laptops  50% = 225K laptops  10% = 45K laptops
  • 10. Seamless transition while browsing within Facebook
  • 11. Scale (phase 1)  College Campus Competitions  College to raise the most money wins XYZ..  Target rival colleges (e.g USC vs. UCLA)
  • 12. What’s Next?
  • 13. Objective: Nationwide micro-payments *Facebook has nearly 200m users worldwide
  • 14. Mission To work with the OLPC web strategy team in developing innovative ways to share and connect this vision with the world.
  • 15. Thank you for your time. Michael Sprague Zachary Taylor Tech Lead michaeltsprague@gmail.com http://www.linkedin.com/in/zacharytaylor http://www.linkedin.com/in/mtsprague

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