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Top Digital Strategy for Branding
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Top Digital Strategy for Branding

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Brand has a huge impact on any business. Building a brand and managing it in the digital mix is an important part of any business. Here are some insights on brand building and management.

Brand has a huge impact on any business. Building a brand and managing it in the digital mix is an important part of any business. Here are some insights on brand building and management.

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Transcript

  • 1. hello
  • 2. Brand in the Digital Age
  • 3. Before and After OnlineMy Brief Brand History
  • 4. Print, Design & Engineering?
  • 5. Dot Com Boom & Bust
  • 6. Social & Adwords... ANDMINE ...and our brand...
  • 7. Brand Impact & Managing the Digital Mix
  • 8. Existing DigitalBrands Natives
  • 9. Trading Post On Demand Libraries eStores Retail Extinct eBay Borders KindleBlockbuster App Store
  • 10. On Demand News Media eStores Big Brands eBay Evolve Primary Kindle Industry App Store & FMCG
  • 11. Head to Head? eg.Dollar Shave Club v Gillette The David and Goliath Fail?
  • 12. BrandAwarenessHow we look at it as a Digital Agency BrandConversion
  • 13. Natives
  • 14. What has really Changed?
  • 15. TraditionalChallenges (always) New Channels, New Devices = User Experience
  • 16. 6 UXs
  • 17. Multichannel WebsiteCentralisedInformation Expected User Journey
  • 18. Mobile as a Channel The Next 50%Advertising POS & Persuasive Technology people increasingly assign emotional values / relationships with devices.
  • 19. Social / Experiential eg; Nike EU led by Digital
  • 20. SearchOpportunities Opening / Closing and Our Website
  • 21. V/SEOVideo & Opportunities eg. Warehouse Sales
  • 22. Big Data and Direct Sales Conversions Elucent ATL / Display to PPC, FX $1M to $2-3M
  • 23. <Eden Video>
  • 24. What has stayed the Same?
  • 25. Creative, EmotiveConnections
  • 26. Combined Big Effects on BrandConvergence & Adoption
  • 27. Transparency & FeedbackDominos Game Changer Smart CompanyFrom Campaign to Conversation
  • 28. Personalisation Websites for You Your Device Your Channel Hello <$Name>
  • 29. 3First Moment v Zero Moment
  • 30. Growth Hacking & Lean Canvas Accelerated Digital Strategy from 6 UXsOne Page Business Plan, POD, Rapid Prototyping
  • 31. Our PitchClosed Loop 4 Pillars
  • 32. 4 PILLARS OFONLINE SUCCESS. AND MINE 1. ATTRACT PRODUCT > SERVICE > BRAND > AWARENESS MARKETING SEARCH DIRECT SOCIAL 2. ENGAGE DIGITAL ECOSYSTEM > PLATFORMS > OWNED CHANNELS EDM CRM CMS PROFILING > COMMUNICATIONS > LIKES > CONSIDERATION Gender Location Age History Etc... EMOTIONAL > COST > CONVENIENCE > MIXED MULTIVARIATE TESTING 3. CONVERTGOALS > CONVERSION > SALES > LOYALTY > MEMBERS > ADVOCACY 4. AMPLIFY MEASURE INSIGHTS REFINE GROWTH
  • 33. The Future of Brand BIG DATA + UXs meetsEMOTIVE CREATIVE Convergence
  • 34. Summary
  • 35. Existing v Digital NativesBrand Awareness v Conversion 6 UXs Convergence Future...?
  • 36. Thank You
  • 37. Q&A@andmine