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Periodic Table of SEO






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Periodic Table of SEO Periodic Table of SEO Presentation Transcript

  • Elements influenced by readers, visitors & other publishersAre links from trusted, qualityor respected web sites?QUALITYLqWhat country issomeone located in?COUNTRYPcWhat city or local areais someone located in?LOCALITYPlHas someone regularly visitedyour site or socially favored it?HISTORYPhDo links pointing at pages use wordsyou hope theyll be found for?TEXTLtDo many links pointat your web pages?NUMBERLnHave you purchased links inhopes of better rankings?PAIDVpHave you created many links by spam-ming blogs, forums or other places?SPAMVlOFF-THE-PAGE FACTORSLINKSDo those respected on socialnetworks share your content?REPUTATIONSrDo many share your contenton social networks?SHARESSsSOCIALPERSONALHas site or its domain been arounda long time, operating in same way?HISTORYThDo links, shares & other factorsmake site a trusted authority?AUTHORITYTaDoes site use means to verifyits identity & that of authors?IDENTITYTiHas site been flagged forhosting pirated content?PIRACYVdTRUSTHave your friends sociallyfavored the site?SOCIALPsLearn More: http://selnd.com/seotableWritten By: Design By:Copyright Third Door MediaAll factors on the table are important, but those marked 3 carrymore weight than 1 or 2. No single factor guarantees top rankingsor success, but having several favorable ones increases the odds.Negative “violation” factors shown in red harm your chances.FACTORS WORK TOGETHERTHE PERIODIC TABLE OF SEO SUCCESS FACTORSSearch engine optimization — SEO — seems like alchemy to the uninitiated. But theres a science to it. Below are someimportant "ranking factors" and best practices that can lead to success with both search engines and searchers.-3PaidVp-3SpamVl-2CloakingVc-3StuffingHiddenVs-1ThinVt-2AdsVa-1Vh-1PiracyVd-1CountryPcAuthorityTa+3ReputationSr+2QualityLq+3LocalityPlSocialPsHistoryTh+1IdentityTi+1SharesSs+1TextLt+2HistoryPhNumbersLn+1CrawlAc+3TitlesHt+3QualityCq+3SpeedAs+1DuplicateAd+2DescriptionHd+2ResearchCr+3URLsAu+1HeadersHh+1StructureHs+1WordsCw+2EngageCe+2FreshCf+2OFF-THE-PAGE SEOLINKS TRUST SOCIALON-THE-PAGE SEOCONTENT HTML ARCHITECTURE PERSONAL+3+3+3+2These elements are in the direct control of the publisherAre pages well written & havesubstantial quality content?QUALITYCqHave you researched the keywordspeople may use to find your content?RESEARCHCrDo HTML title tags containkeywords relevant to page topics?TITLESHtCan search engines easily"crawl" pages on site?CRAWLDoes site manage duplicatecontent issues well?DUPLICATEAcAdDoes site load quickly?SPEEDAsAre URLs short & contain meaningfulkeywords to page topics?URLSAuDo you show search enginesdifferent pages than humans?CLOAKINGVcDo meta description tagsdescribe what pages are about?DESCRIPTIONHdDo headlines & subheads use headertags with relevant keywords?HEADERSHhDo pages use structureddata to enhance listings?STRUCTUREHsDo pages use words & phrasesyou hope theyll be found for?WORDSCwDo visitors spend time readingor "bounce" away quickly?ENGAGECeAre pages fresh & about "hot" topics?FRESHCfON-THE-PAGE FACTORSCONTENTHTMLARCHITECTUREIs content "thin" or "shallow"& lacking substance?THINVtIs your content ad-heavy,especially "above the fold?"ADSVaDo you excessively use words youwant pages to be found for?STUFFINGVsHIDDENVh Do colors or design "hide" wordsyou want pages to be found for?