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# Slideshow pitch

## on Jun 04, 2012

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## Slideshow pitchPresentation Transcript

• MOOC• Free, high quality Ivy League classes• Interactive Quizzes• Feedback from students and professors• On my own time
• Moocan• Get results from multiple sites• Goldilocks Zone• Provide a class playlist to achieve a learning goal• Provide transcript
• Meet Ruchi:• Lives in a small town of India.• Wants to pursue a B.Sc. in biochemistry.• Economic and family circumstances prevent herfrom attending a regular college.
• Sample curriculum for a biochemistry
• Math I GEMsCanceling Units Intercepts Simplifying with ExponentsDistance Formula Midpoint Formula Simplifying with ParenthesesEngineering Notation Order of Operations Slope of a straight lineEvaluation Polynomials Slope and GraphingExponents:   (deﬁnitions & "like terms") Slope and y-intercept  Basic rules Polynomials: Adding &   (their meaning in the  Negative exponents   Subtracting   context of word problems)  Fractional exponents Polynomials: Multiplying Solving Absolute ValueGraphing Overview Polynomials: Dividing    EquationsGraphing Absolute Value Radicals Solving Linear EquationsGraphing Linear Equations   (square roots, cube roots, Solving Literal EquationsGraphing Radical   rationalizing denominators, Solving Radical EquationsEquations   etc.) Straight-line equationsGraphing Linear Ratio & Proportion   (y = mx + b)Inequalities Scatterplots & Regressions Variables  (of the form "y < 2x + Scientiﬁc Notation x,y-Plane3") Simple Factoring   (plotting points, etc.)Inequalities Overview   like "2x + 6 = 2(x + 3)"  (three solution methods)  Inequalities: Linear    (such as "2x < 4")
• Demo of live code
• Revenue StreamFocused:• Premium: Lifetime Transcript Repository with veriﬁcation of course completion• Targeted recruiting for employers and graduate programs• Other possible short-term revenue streams • Tutor pairing, paid content recommendation, affiliate book sales
• LinkedIn 2011 Revenueby product Premium Subscription Marketing Solutions Hiring Solutions
• Cost Structure • Infrastructure • 45k • Labor • 5 partners working for equity ﬁrst year. • Cost per customer • \$1.40 • See appendix for breakdown
• Customer Validation We canvassed downtown Santa Barbara, Saturday afternoon 80 respondents
• Customer Validation• Our demographic 20-50 year-olds• 85% had not taken online classes• Even split between those who took for personal growth vs. employment requirements
• Validation MOOC Users• ~80% Outside of US• ~70% Already have a 4-year degree (Working Professionals)* Based on reported speech from Armando Fox (UC BerkleySaaS class and Daphne Koller, founder of Coursera) — nodemographics have been formally published
• ValidationWe surveyed Udacity users Saturday viaSurvey Monkey• 70% reported having a 4-year degree• 70% take Udacity classes “to prepare for my future jobs”• 100% said they would use MOOCan’s recommendation engine• 90% said they would use MOOCan’s veriﬁed Lifelong Learner Transcript
• Distribution Channel • Users will ﬁnd us via search • Users will recommend us via social media • See appendix for MOOC & lecturelet providers
• Roll Out• Programmatically populate existing 68 MOOC courses & lecturelets with GEMsLaunch• Implement referrals• Implement Lifetime Transcript Repository• Populate new classes with Gems
• The TeamMichael Q LarsonEducator, OperationsManagementScott LabateAccounting Implementation,User Experience Design at YardiSystemsAlejandro ParraPh.D., Chemical Engineering,Development Engineer at UCSBTyler DunlapGraphic DesignerLee NathanBack-end Developer
• Suggested Questions• Proﬁle of a MOOC Case Study• Cost Structure• Partners providing educational course• Why MOOCs are the Future• Key Activities• Competitor Analysis• Moocan GEM Algorithm
• Proﬁle of a MOOC Case Study• Sebastian Thrun, developer of Googles self- diving car, taught the Stanford AI class last Fall to 160,000 students in 190 countries.• It provided the proof of concept needed to spark the MOOC Revolution. Back to TOC
• Cost Structure• Infrastructure: 45k = • Labor • Marketing • 5 partners working Consulting: \$10k for equity ﬁrst year. • Legal Consulting: • Cost per customer \$10k • \$1.40 = 28¢ per • Paid Search Budget: click x 20% customer \$20k conversion ratio • Amazon EC2 server \$5k per year Back to TOC
• Partners MOOCs • Coursera, Udacity, edX, • Lecturelets • iTunes U, Lynda.com, TED, Khan Academy Back to TOC
• Why MOOCs are the Future• Thousands of Universities want to keep their brands relevant.• To do so, they will collectively publish of thousands of MOOCs. Back to TOC
• In the past 6 months, this has spurred:• Coursera - \$16 Million• Udacity - Undisclosed (series A)• edX - \$60 Million Back to TOC
• Key Activities• MOOC aggregation and search• GEM ontology & cataloging• Ability to create a goal path Back to TOC
• Competitor Analysis Aggregates MOOC Info ✔ ✔ ✔ Recommends MOOCS based on user meeting prerequisites ✔ ✖ ✖ Maintains & veriﬁes LifelongLearning Transcript ✔ ✖ ✖ Back to TOC
• Moocan GEM Algorithm 1.Moocan checks user against MOOC prerequisite GEMs 2.User meets prerequisites, starts MOOC 3.User acquires MOOC’s content GEMs Back to TOC