PRODUCT OVERVIEW Data Enrichment for Eloqua Place image here Now available on the Eloqua AppCloud!
Consider An organization with strong 50% of B2B leads come data quality will realize nearly from the web and through 70% more revenue than registration forms. that with average data quality. - SiriusDecisions - SiriusDecisions 88% of buyers admitted to Reducing a form from 11 giving incorrect profile fields to 4 results in 160% information on registration more form completions. forms. - Imaginary Landscape - Janrain and Blue Research 2
Does this sound like you? “My records lack “Because of missing context for targeted fields, I don’t have messaging and lead enough data to score nurturing.” and route leads.” “My sales team is unable to reach “Our web form leads by phone.” conversion could be better.” 3
NetProspex Data Enrichment for Eloqua Append and normalize contact and company data• Faster lead scoring and segmenting• Better conversion with shorter forms• Efficient sales follow up Millions of verified records in the cloud “The NetProspex Data Enrichment connector for Eloqua gives our lead scoring and segmentation a boost by adding key contact and company information to records inKen Evans, Director of Demand - our Eloqua database, and in Generation, Demandware real-time to our form submissions.” 4
Progressive Matching Order of matching: John 1. Email address Smith 2. Contact name + domain 3. Contact name + company Person Match Jsmith@Acme.com ACME Inc. 4. Phone number 5. Domain 6. Company Name Company Match * When a person match can’t be made, company data will be populated 6
Data Available for Enrichment Person Company Information Information First Name Name Last Name Website Job Title Domain Job Level Industry Job Function Revenue Range Email Employee Count Postal Address Postal Address Phone Number Phone Number 7
Why Choose NetProspex DataEnrichment? • A data partner you can trust Clean data verified by NetProspex CleneStepTM methodology Higher match rate with progressive matching algorithm • Seamless Eloqua integration Easy to access and configure from within Eloqua Connector can be used across multiple programs and campaigns • You are in control of your data Custom field mapping and multiple options of data reconciliation Process records from web forms or existing programs/campaigns • Easy setup and hosting 20 minute setup! Secure and proven hosting, training, and ongoing support 8
NetProspex is your B2B Data Services PartnerWe can help you: Analyze Reveal insights for your current data Cleanse & maintain Fix, append & clean your marketing data Make your data shine Append critical information Grow your database Find targeted, net-new contacts Arm your sales team Provide targeted sales prospecting 14
Our Customers Demand generation marketers and sales teams at companies of all sizesClean data. Click or call. Email and phone. Tech insights.We added targeted We delivered lists with We supplied verified We delivered contactcontacts to their Data Specialists on staff, phone and email data for decisionmarketing database, or through our web prospect information makers at companiesand improved the based tool for for high-performing using specificperformance of their on-demand list pulls. lead generation technologies.existing data. campaigns.» 76% increase in » Secured 3-5 contacts » Cost savings & » Improved relevanceemail deliverability per target company productivity increase with tech criteria 15
CleneStepTM the key to accurate data at NetProspex Data Email Phone1 algorithms 2 Verification 3 SocialVerify 4 Validation TM Screen: Removes hard bounces and Leverages social networks Ensures phone- Incomplete records ensures email deliverability. to confirm company connectability.- Duplicate records affiliation.- Personal emails (i.e. gmail)- Generic emails (i.e. info@) Our Proprietary 3-D Verification- Invalid postal addresses- Invalid phone formats- Potential spam traps 16
PRODUCT OVERVIEW Thank you Place image here Now available on the Eloqua AppCloud!