Your SlideShare is downloading. ×
0
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Online Marketing For Small Businesses
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Online Marketing For Small Businesses

281

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
281
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Put Your Business <br />On The Map<br />PRESENTATION<br />By<br />Zenergy Group<br />
  • 2. WHAT IS LOCAL INTERNET MARKETING?<br />Denver Kitchen Remodeling<br />Geographical targeting of consumers for local products and services<br />Consumers search differently when they are ready to buy locally<br />Although it is becoming less necessary, most consumers put a Geographic Modifier (city name, zip code, neighborhood) when searching for local products and services<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 3. LOCAL CONSUMER SHOPPING HABITS?<br />THINK ABOUT HOW YOU SHOP<br />If you’ve purchased a TV within the last year you probably, did your research online<br />You read reviews and specs online<br />The one thing you probably didn’t do…<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 4. Hit The Add To Cart Button<br />We Want It Now!<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 5. LOCAL CONSUMER SHOPPING HABITS<br />Most consumers research products and services online but prefer to buy locally<br />And when they are ready, they generally perform a “Local Search” (city, zip, neighborhood) – for a LOCAL BUSINESS to purchase their product service<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 6. WHAT DOES THIS MEAN?<br />Local Searchers Are<br />READY TO BUY!<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 7. Potential Customers Are Looking<br />For You Online... <br />RIGHT NOW!<br />ARE YOU THERE?<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 8. YOUR BUSINESS &amp; THE INTERNET<br />Just a few short years ago, there was no internet as we know it today<br />Marketing to consumers was done primarily through:<br />Newspaper ads<br />Print Yellow Page ads<br />Mailers<br />TV advertising<br />Radio ads<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 9. THE INTERNET CHANGED THINGS<br />... FAST!<br />Initially, used to share information and communicate<br />Big Businesses found they could reach customers globally<br />Every major business developed an internet presence<br />Internet became a Trillion Dollar Industry!<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 10. THE PLAYING FIELD IS LEVELED<br />LOCAL SMALL BUSINESSES CAN COMPETE!<br />Search engines are now the number one resource for finding local business information<br />86% of consumers surveyed use the Internet to find local products and services<br />80% say they research a product or service online and then make their purchase offline from a local business<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 11. THE PLAYING FIELD IS LEVELED<br />LOCAL SMALL BUSINESSES CAN COMPETE!<br />Many small business owners feel large advertising budgets are needed to compete<br />NOW – you can market your business on the internet and compete with giant companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS<br /> Being Findable Online is More Affordable Than You Might Think!<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 12. Potential Customers Are Looking<br />For You Online...<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 13. ARE YOU FINDABLE?<br />HAVING A WEBSITE IS JUST PART OF THE EQUATION<br />You already know having an internet presence is important <br />You may already have a website<br />But now what do you do? <br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 14. THE PLAYING FIELD IS LEVELED<br />LOCAL SMALL BUSINESSES CAN COMPETE!<br />Is your business findable by local consumers using the internet? <br />Or do you have a... <br />&quot;Billboard In The Desert&quot;?<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 15. IT’S NOT ALL ABOUT A WEBSITE<br />IT’S ABOUT MARKETING ONLINE!<br />Online Classifieds<br />Business Directories<br />Social Media<br />Online Video<br />Mobile Media<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 16. WHAT ARE CONSUMERS LOOKING FOR?<br />SURVEY QUESTION:<br />What information do you expect to find when searching for local businesses online?<br />REMEMBER… <br />IT’S NOT ALL ABOUT<br />A WEBSITE!<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 17. WHERE ARE CONSUMERS LOOKING?<br />GO WHERE THE BUYERS ARE<br />This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl <br />This usage analysis shows that Google is the most utilized search engine<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 18. PUT YOUR BUSINESS ON THE MAP<br />GOOGLE PLACES FOR LOCAL BUSINESS<br />Recognizing the Local Search upward trend<br />Google created Google Places<br />Google Places are FREE INTERNET business listings that can be found when people search for a LOCALBUSINESSES<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 19. When consumers look for local <br />products and services Google<br />will show relevant business results<br />and information about<br />Local Businesses<br />You could be here with an Optimized Places Listing<br />These are paid listing that can cost several dollars per “CLICK”<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 20. BENEFITS OF AN OPTIMIZED PLACES LISTING<br />MAKE IT EASIER FOR CUSTOMERS TO FIND YOU<br />Local Internet Marketing<br /><ul><li>Address, phone # and website displayed FREE
  • 21. Add more info, photos, videos to Stand Out – FREE</li></ul>Be FoundGet More Customers<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 22. BENEFITS OF AN OPTIMIZED PLACES LISTING<br />MOBILE FRIENDLY<br /> Geo-Tagging &amp; Smart Phone Use<br /><ul><li>Mobile web traffic is expected to increase by 700% next 5 yrs
  • 23. Google tracks location of phones doing searches
  • 24. Smart Phones are estimated to have 51% of the market share by 2011 Q3
  • 25. Your business can be found by both Computer AND Smart Phone users</li></ul>Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 26. BENEFITS OF AN OPTIMIZED PLACES LISTING<br />GOOGLE PLACES FOR LOCAL BUSINESS<br /><ul><li>Customized QR Codes
  • 27. Matrix Barcode readable by Smart Phones
  • 28. Download QR Code from Places Dashboard
  • 29. Use on marketing materials, business window
  • 30. When scanned, customer is taken to mobile version of Google Places listing – chock full of your business’ info</li></ul>Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 31. WHAT DOES THIS MEAN?<br />GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY<br />Even with a small marketing budget – you can be found by local consumers<br />Findable on the Internet = More Customers&amp; More Profits for your business<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 32. ADDING YOUR BUSINESS TO GOOGLE PLACES<br /><ul><li>Create a Google account if you don’t have one
  • 33. Go to: www.google.com/places
  • 34. Or login using your Gmail username &amp; password</li></ul>Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 35. ADDING YOUR BUSINESS TO GOOGLE PLACES<br />INFORMATION YOU NEED FOR YOUR LISTING<br /><ul><li>Company/Organization Name
  • 36. It&apos;s important to list your business just as it is anywhere else that you advertise. Your real business name as you would list it in the phonebook</li></ul> <br /><ul><li>If Google detects a discrepancy between your business name, your Website, other online advertising and Google Places listings, you could potentially be penalized</li></ul>Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 37. ADDING YOUR BUSINESS TO GOOGLE PLACES<br />INFORMATION YOU NEED FOR YOUR LISTING<br /><ul><li>Business Address
  • 38. If you are a business where the client always comes to you to do business, then you are going to want to list your storefront address
  • 39. If you are in a business where you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your address</li></ul>Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 40. ADDING YOUR BUSINESS TO GOOGLE PLACES<br />INFORMATION YOU NEED FOR YOUR LISTING<br /><ul><li>Phone Number
  • 41. You’ll want to use a local phone number instead of toll free number. You want your customers (and Google) to recognize the number as a local number they can trust</li></ul>Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 42. ADDING YOUR BUSINESS TO GOOGLE PLACES<br />After you login click on “List your business”<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 43. ADDING YOUR BUSINESS TO GOOGLE PLACES<br />Select your country &amp; enter your Business phone<br />Select “Find business information.”<br />If your business appears you can “Claim” your listing <br />If you don’t already have a listing, click “Add a new listing”<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 44. Enter Basic information: <br />Business Name <br />Address <br />Phone Number <br />Email Address <br />Website <br />Description of your business<br />Your description should describe “What Your Business Does” <br />Not “Who You Are”<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 45. ADDING YOUR BUSINESS TO GOOGLE PLACES<br />THE IMPORTANCE OF A DESCRIPTION<br /><ul><li>Create a keyword-rich, well targeted description
  • 46. Use as much of the 200 characters as you can
  • 47. Provide a human readable description that targets words that potential customers would use to search for your business type</li></ul>Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 48. ADDING YOUR BUSINESS TO GOOGLE PLACES<br />THE IMPORTANCE OF A CATEGORY CHOICES<br />Categories: <br />Picking the right categories is critical for optimizing the listing<br />You must select at least one of Google’s categories<br />Up to 4 more categories can be custom<br />Place your categories in order of importance<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 49. <ul><li>Categories should say what your business is (e.g. Real Estate Agent), not what it does (e.g. List and Sell Homes)
  • 50. Put most important category names in order top to bottom
  • 51. If Google has pre populated categories that fit your needs, use those</li></ul>Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 52. <ul><li>Choose whether all customers come to the business or the business serves customers at there locations
  • 53. Here you can hide your address if you have a home based business or no storefront
  • 54. You may also specify how far you travel to serve customers</li></ul>Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 55. Add your hours of operation and payment options<br />You may also add any photos, ad images and promotional videos you may have for your business<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 56. <ul><li>Tell prospects about your products and services
  • 57. Brands you carry
  • 58. Compelling information about your business</li></ul>Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 59. Validate your listing with a PIN<br />Choose to validate by phone call to your business number (immediate)<br />Or a postcard to your business address (2-3 weeks) <br />Enter PIN to activate your account<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 60. ADDITIONAL FEATURES OF GOOGLE PLACES<br />Offers Section: Create a coupon<br />Customer can print coupon or show it on mobile phone to get discount<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 61. GOOGLE PLACES REVIEWS<br />LET YOUR CUSTOMERS SPREAD THE WORD<br />Reviews by customers can enhance your Google Places ranking<br />Some ideas for soliciting reviews are:<br />Call your best customers and ask<br />Append the request to e-mail newsletters<br />Ask for a review during follow-up calls<br />E-mail a review request to happy customers<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 62. Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult<br />Proper keyword selection is critical for ensuring the right customers find your products and/or services<br />CHOOSING YOUR KEYWORDS<br />HOW TO CONSUMERS LOOK FOR YOU?<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 63. TOO POWERFUL TO IGNORE<br />MIND OF THE LOCAL CONSUMER<br />43% of all searches on Google are related to searches for local services or businesses – (comScore Networks). <br />97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group). <br />82% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. Searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source).<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 64. TAKE THE FIRST STEP<br />BECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU<br />An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business<br />People search online in many ways<br />A presence in multiple places online will make it easier for people to find your business<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 65. You now have the knowledge to<br />Get started<br />Do something<br />Start leveraging the incredible tools and opportunities available to you<br />MAKE THE DECISION TODAY<br />YOU CAN’T AFFORD TO NOT BE FINDABLE<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 66. THANKS! <br />TILL NEXT TIME!<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />
  • 67. Zenergy Group<br />Zenergy Group will be happy to discuss your local internet marketing needs with you and implement the appropriate strategies for an optimized internet presence.<br />Zenergy Group<br />www.LocalSEOServices.Me<br />info@LocalSEOServices.Me<br /> UK: (+44) 203 519 1435<br /> US: (+1) 567 257 1191<br /> SG: (+65) 3158 2083<br />Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me<br />

×