• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Online Marketing For Small Businesses
 

Online Marketing For Small Businesses

on

  • 304 views

 

Statistics

Views

Total Views
304
Views on SlideShare
304
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Online Marketing For Small Businesses Online Marketing For Small Businesses Presentation Transcript

    • Put Your Business
      On The Map
      PRESENTATION
      By
      Zenergy Group
    • WHAT IS LOCAL INTERNET MARKETING?
      Denver Kitchen Remodeling
      Geographical targeting of consumers for local products and services
      Consumers search differently when they are ready to buy locally
      Although it is becoming less necessary, most consumers put a Geographic Modifier (city name, zip code, neighborhood) when searching for local products and services
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • LOCAL CONSUMER SHOPPING HABITS?
      THINK ABOUT HOW YOU SHOP
      If you’ve purchased a TV within the last year you probably, did your research online
      You read reviews and specs online
      The one thing you probably didn’t do…
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • Hit The Add To Cart Button
      We Want It Now!
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • LOCAL CONSUMER SHOPPING HABITS
      Most consumers research products and services online but prefer to buy locally
      And when they are ready, they generally perform a “Local Search” (city, zip, neighborhood) – for a LOCAL BUSINESS to purchase their product service
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • WHAT DOES THIS MEAN?
      Local Searchers Are
      READY TO BUY!
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • Potential Customers Are Looking
      For You Online...
      RIGHT NOW!
      ARE YOU THERE?
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • YOUR BUSINESS & THE INTERNET
      Just a few short years ago, there was no internet as we know it today
      Marketing to consumers was done primarily through:
      Newspaper ads
      Print Yellow Page ads
      Mailers
      TV advertising
      Radio ads
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • THE INTERNET CHANGED THINGS
      ... FAST!
      Initially, used to share information and communicate
      Big Businesses found they could reach customers globally
      Every major business developed an internet presence
      Internet became a Trillion Dollar Industry!
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • THE PLAYING FIELD IS LEVELED
      LOCAL SMALL BUSINESSES CAN COMPETE!
      Search engines are now the number one resource for finding local business information
      86% of consumers surveyed use the Internet to find local products and services
      80% say they research a product or service online and then make their purchase offline from a local business
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • THE PLAYING FIELD IS LEVELED
      LOCAL SMALL BUSINESSES CAN COMPETE!
      Many small business owners feel large advertising budgets are needed to compete
      NOW – you can market your business on the internet and compete with giant companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS
      Being Findable Online is More Affordable Than You Might Think!
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • Potential Customers Are Looking
      For You Online...
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • ARE YOU FINDABLE?
      HAVING A WEBSITE IS JUST PART OF THE EQUATION
      You already know having an internet presence is important
      You may already have a website
      But now what do you do?
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • THE PLAYING FIELD IS LEVELED
      LOCAL SMALL BUSINESSES CAN COMPETE!
      Is your business findable by local consumers using the internet?
      Or do you have a...
      "Billboard In The Desert"?
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • IT’S NOT ALL ABOUT A WEBSITE
      IT’S ABOUT MARKETING ONLINE!
      Online Classifieds
      Business Directories
      Social Media
      Online Video
      Mobile Media
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • WHAT ARE CONSUMERS LOOKING FOR?
      SURVEY QUESTION:
      What information do you expect to find when searching for local businesses online?
      REMEMBER…
      IT’S NOT ALL ABOUT
      A WEBSITE!
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • WHERE ARE CONSUMERS LOOKING?
      GO WHERE THE BUYERS ARE
      This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl
      This usage analysis shows that Google is the most utilized search engine
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • PUT YOUR BUSINESS ON THE MAP
      GOOGLE PLACES FOR LOCAL BUSINESS
      Recognizing the Local Search upward trend
      Google created Google Places
      Google Places are FREE INTERNET business listings that can be found when people search for a LOCALBUSINESSES
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • When consumers look for local
      products and services Google
      will show relevant business results
      and information about
      Local Businesses
      You could be here with an Optimized Places Listing
      These are paid listing that can cost several dollars per “CLICK”
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • BENEFITS OF AN OPTIMIZED PLACES LISTING
      MAKE IT EASIER FOR CUSTOMERS TO FIND YOU
      Local Internet Marketing
      • Address, phone # and website displayed FREE
      • Add more info, photos, videos to Stand Out – FREE
      Be FoundGet More Customers
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • BENEFITS OF AN OPTIMIZED PLACES LISTING
      MOBILE FRIENDLY
      Geo-Tagging & Smart Phone Use
      • Mobile web traffic is expected to increase by 700% next 5 yrs
      • Google tracks location of phones doing searches
      • Smart Phones are estimated to have 51% of the market share by 2011 Q3
      • Your business can be found by both Computer AND Smart Phone users
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • BENEFITS OF AN OPTIMIZED PLACES LISTING
      GOOGLE PLACES FOR LOCAL BUSINESS
      • Customized QR Codes
      • Matrix Barcode readable by Smart Phones
      • Download QR Code from Places Dashboard
      • Use on marketing materials, business window
      • When scanned, customer is taken to mobile version of Google Places listing – chock full of your business’ info
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • WHAT DOES THIS MEAN?
      GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY
      Even with a small marketing budget – you can be found by local consumers
      Findable on the Internet = More Customers& More Profits for your business
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • ADDING YOUR BUSINESS TO GOOGLE PLACES
      • Create a Google account if you don’t have one
      • Go to: www.google.com/places
      • Or login using your Gmail username & password
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • ADDING YOUR BUSINESS TO GOOGLE PLACES
      INFORMATION YOU NEED FOR YOUR LISTING
      • Company/Organization Name
      • It's important to list your business just as it is anywhere else that you advertise. Your real business name as you would list it in the phonebook
       
      • If Google detects a discrepancy between your business name, your Website, other online advertising and Google Places listings, you could potentially be penalized
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • ADDING YOUR BUSINESS TO GOOGLE PLACES
      INFORMATION YOU NEED FOR YOUR LISTING
      • Business Address
      • If you are a business where the client always comes to you to do business, then you are going to want to list your storefront address
      • If you are in a business where you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your address
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • ADDING YOUR BUSINESS TO GOOGLE PLACES
      INFORMATION YOU NEED FOR YOUR LISTING
      • Phone Number
      • You’ll want to use a local phone number instead of toll free number. You want your customers (and Google) to recognize the number as a local number they can trust
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • ADDING YOUR BUSINESS TO GOOGLE PLACES
      After you login click on “List your business”
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • ADDING YOUR BUSINESS TO GOOGLE PLACES
      Select your country & enter your Business phone
      Select “Find business information.”
      If your business appears you can “Claim” your listing
      If you don’t already have a listing, click “Add a new listing”
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • Enter Basic information:
      Business Name
      Address
      Phone Number
      Email Address
      Website
      Description of your business
      Your description should describe “What Your Business Does”
      Not “Who You Are”
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • ADDING YOUR BUSINESS TO GOOGLE PLACES
      THE IMPORTANCE OF A DESCRIPTION
      • Create a keyword-rich, well targeted description
      • Use as much of the 200 characters as you can
      • Provide a human readable description that targets words that potential customers would use to search for your business type
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • ADDING YOUR BUSINESS TO GOOGLE PLACES
      THE IMPORTANCE OF A CATEGORY CHOICES
      Categories:
      Picking the right categories is critical for optimizing the listing
      You must select at least one of Google’s categories
      Up to 4 more categories can be custom
      Place your categories in order of importance
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
      • Categories should say what your business is (e.g. Real Estate Agent), not what it does (e.g. List and Sell Homes)
      • Put most important category names in order top to bottom
      • If Google has pre populated categories that fit your needs, use those
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
      • Choose whether all customers come to the business or the business serves customers at there locations
      • Here you can hide your address if you have a home based business or no storefront
      • You may also specify how far you travel to serve customers
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • Add your hours of operation and payment options
      You may also add any photos, ad images and promotional videos you may have for your business
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
      • Tell prospects about your products and services
      • Brands you carry
      • Compelling information about your business
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • Validate your listing with a PIN
      Choose to validate by phone call to your business number (immediate)
      Or a postcard to your business address (2-3 weeks)
      Enter PIN to activate your account
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • ADDITIONAL FEATURES OF GOOGLE PLACES
      Offers Section: Create a coupon
      Customer can print coupon or show it on mobile phone to get discount
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • GOOGLE PLACES REVIEWS
      LET YOUR CUSTOMERS SPREAD THE WORD
      Reviews by customers can enhance your Google Places ranking
      Some ideas for soliciting reviews are:
      Call your best customers and ask
      Append the request to e-mail newsletters
      Ask for a review during follow-up calls
      E-mail a review request to happy customers
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult
      Proper keyword selection is critical for ensuring the right customers find your products and/or services
      CHOOSING YOUR KEYWORDS
      HOW TO CONSUMERS LOOK FOR YOU?
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • TOO POWERFUL TO IGNORE
      MIND OF THE LOCAL CONSUMER
      43% of all searches on Google are related to searches for local services or businesses – (comScore Networks).
      97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group).
      82% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. Searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source).
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • TAKE THE FIRST STEP
      BECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU
      An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business
      People search online in many ways
      A presence in multiple places online will make it easier for people to find your business
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • You now have the knowledge to
      Get started
      Do something
      Start leveraging the incredible tools and opportunities available to you
      MAKE THE DECISION TODAY
      YOU CAN’T AFFORD TO NOT BE FINDABLE
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • THANKS!
      TILL NEXT TIME!
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
    • Zenergy Group
      Zenergy Group will be happy to discuss your local internet marketing needs with you and implement the appropriate strategies for an optimized internet presence.
      Zenergy Group
      www.LocalSEOServices.Me
      info@LocalSEOServices.Me
      UK: (+44) 203 519 1435
      US: (+1) 567 257 1191
      SG: (+65) 3158 2083
      Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me