iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development

Apps to extend E-Commerce to M-Commerce
Apps World Asia - Singapore, September 2011
Glenn Thompson, Country Manager, Singapore
Michael Ong, Project Manager, Singapore (@michaelon9)

About the iProperty Group
ASX
Listed (ASX:IPP)
Mcap A$180m

The iProperty Group is number 1 in all its markets
Malaysia
Singapore
Hong Kong
Indonesia
Investments in India & Philippines

Large regional network of portals

Considerable traffic growth
Unique traffic - June 2008 until June 2011
UNIQUE VISITORS – THE TRUE
MEASURE ACROSS THE WORLD

Asia provides strong opportunity for mobile leadership

With country-specific plans
Top vendor
Second vendor
Source: Smartphone market shares, Canalys estimates, Smart Phone Analysis, January 2011, © Canalys

Our Guiding Principles – Mobile Development

Innovate
And many more Apps planned!

Innovate
First to bring mobile accessibility across Asia Business
Backward phone integration
(older phones with mobile version of websites)
First on iPhone, iPad & Android
New Technologies
Testing
Using
Semantics search technology
Akamai for better server optimization
User Interface Focus
Organization Structure Change
Product managers focused on consumer & customer experience
Giving Advertisers
Innovative Solutions
Maximum Exposure
Rich media adverts
Microsites
Integrated search
Multiple online distribution channels
Print exposure over multiple publications

Listen
Consumers

Listen
Customers

Engage

Post development – Marketing Learnings
A commitment to mobile requires innovation in marketing too!

Finding channel partners

Crisp, clear messaging to consumers and customers

Product Development

Market and Product Overview

Product Plans and turning them into reality

iOSApps for Consumers

@ChinWyeJin

Android App for Consumers

iPhone App for Customers

Managing internal expectations

Lessons learnt in development

Challenges in development

Some numbers…

Questions?

Thank you!
@iProperty_SG@michaelon9

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iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development

by Michael Ong on Sep 02, 2011

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iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development — Presentation Transcript