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iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development
 

iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development

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iProperty.com...

iProperty.com
Apps to extend E-Commerce to M-Commerce
Presented at Apps World Asia 2011
2nd September 2011
Suntec Convention Centre

Glenn Thompson, Country Manager, Singapore
Michael Ong, Project Manager, Singapore

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    iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development Presentation Transcript

    • Apps to extend E-Commerce to M-Commerce
      Apps World Asia - Singapore, September 2011
      Glenn Thompson, Country Manager, Singapore
      Michael Ong, Project Manager, Singapore (@michaelon9)
    • About the iProperty Group
      ASX
      Listed (ASX:IPP)
      Mcap A$180m
    • The iProperty Group is number 1 in all its markets
      Malaysia
      Singapore
      Hong Kong
      Indonesia
      Investments in India & Philippines
    • Large regional network of portals
    • Considerable traffic growth
      Unique traffic - June 2008 until June 2011
      UNIQUE VISITORS – THE TRUE
      MEASURE ACROSS THE WORLD
    • Asia provides strong opportunity for mobile leadership
    • With country-specific plans
      Top vendor
      Second vendor
      Source: Smartphone market shares, Canalys estimates, Smart Phone Analysis, January 2011, © Canalys
    • Our Guiding Principles – Mobile Development
    • Innovate
      And many more Apps planned!
    • Innovate
      First to bring mobile accessibility across Asia Business
      Backward phone integration
      (older phones with mobile version of websites)
      First on iPhone, iPad & Android
      New Technologies
      Testing
      Using
      • Semantics search technology
      • Akamai for better server optimization
      User Interface Focus
      Organization Structure Change
      Product managers focused on consumer & customer experience
      Giving Advertisers
      Innovative Solutions
      Maximum Exposure
      • Rich media adverts
      • Microsites
      • Integrated search
      • Multiple online distribution channels
      • Print exposure over multiple publications
    • Lead
    • Listen
      Consumers
    • Listen
      Customers
    • Engage
    • Post development – Marketing Learnings
      A commitment to mobile requires innovation in marketing too!
    • Finding channel partners
    • Crisp, clear messaging to consumers and customers
    • Product Development
    • Market and Product Overview
    • Market and Product Overview
    • Product Plans and turning them into reality
    • iOSApps for Consumers
    • iOSApps for Consumers
    • Product Plans and turning them into reality
      @ChinWyeJin
    • Android App for Consumers
    • Product Plans and turning them into reality
    • iPhone App for Customers
    • Managing internal expectations
    • Managing internal expectations
    • Lessons learnt in development
    • Challenges in development
    • Some numbers…
    • Questions?
    • Thank you!
      @iProperty_SG@michaelon9