ProductCamp Singapore #1 - Lean in Product Management


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Presented at ProductCamp Singapore #1
Conversations driven so slides would only provide half the story
Sharing my experience with Lean thinking in two different organisations at iProperty (250+ people) & bellabox (20 people)

Great to hear feedback from participants in unconference sessions

Published in: Technology, Business

ProductCamp Singapore #1 - Lean in Product Management

  1. 1. Lean in Product Management Presented at ProductCamp Singapore Saturday 28th September 2013 Michael Ong @michaelon9
  2. 2. @michaelon9 I believe “change is the only constant” • 1999 - Freelance Web Design / Development leading to web hosting for SMEs • 2002 - Research & Development - A Robust Rule-based Event Management System for Call Data Records - Société Générale • 2003 - Network Engineer - NEC Solutions • 2004 - Full-Stack development - Palm & Windows Mobile - K.C. Dat, Nippon Express, Air Asia , Singapore Zoo, Jurong Birdpark, Changi Airport Terminal 1 & 2, M1, Mapletree ... • 2005-2007 - Business Process Consulting - VISA International - Robert Bosch SEA • 2008 - Took a break in EVE Online - Internet Spaceships is serious business • 2009 - Portal Development - ST701, SPH, Online Classifieds • 2010 - Scrum Master - iProperty Singapore • 2012 - Mobile & UX Lead - iProperty Group • 2013 - Senior Product Manager - bellabox Australia & Singapore
  3. 3. Before we begin, what type of organisation are you in? the-organizational-life-cycle
  4. 4. Let’s define: what is ? • Maximize customer value while minimizing waste • Focus on Purpose, Process, People • What customer problems are we trying to solve? • What process do we use to ensure we solve the customer problems? • Who are the people actively engaged in the process of solving customer problems?
  5. 5. and ... What is Product Management? • The role of product management is to define, develop, deploy and maintain products that: • Provide more value than the competition • Help build a sustainable competitive advantage • Deliver financial benefit to the business it’s hard to do product management well!
  6. 6. If Lean aims to reduce Waste? Does this mean we can ditch requirements documents?! • First we need to understand why are requirements needed? • Requirements however often • Miss market & business drivers • Focus on features, NOT on Users accomplishing goals • Miss or having poorly defined Quality or Constraints of a product • Lack MarketValidation
  7. 7. How does being Agile fit into the picture? Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan
  8. 8. Wait! What about UX? Let’s talk about Lean UX instead • Lean UX breaks the stalemate between the speed of Agile and the need for design in the product-development lifecycle • Foundations of Lean Startup, Design Thinking & Agile • It aims to bring the true nature of a product to light faster
  9. 9. So how do we measure all this? Lean Analytics • Lean is a great way to build a business, but don’t forget to close the loop • Measure & Learn with the right metrics • A good metric is comparative, understandable, a ratio or a rate • A good metric changes the way you behave
  10. 10. Putting it all together: Lean in Product Management This perhaps the most important
  11. 11. Remember, it’s all about the Flow • Queues are the root cause of problems • Limit WIP (Associated usually with Kanban) • Large queues delay the feedback cycle - shorten it! (Scrum sprints are great for this) • Visible work product - increases communication and feedback
  12. 12. How do I get started? • Ask yourself, what does it take for Lean to become part of your company’s culture • Thinking Lean is not that obvious, it is a total perspective
  13. 13. What to watch out for • Lean is not a tool for headcount reduction or mindless cost-cutting • Don’t forget the “why” of lean tools • Lean is difficult when beginning for the first time, limit the scope of your initial project • You will uncover new problems and greater challenges through this process, never relax in your efforts
  14. 14. Lean Tools I’m using
  15. 15. Let’s share: What’s your experience with Lean in Product Management? right-product/
  16. 16. Take action: How do you think you can apply Lean Thinking to your area of work?
  17. 17. Great books to read
  18. 18. Thank you Talk to @michaelon9 about Agile, Scrum, Lean UX, Mobile and better Products