Web Analytics Association (WAA) Building a Web Analytics community in Belgium Presented By: Michaël Notté WAA Country Manager Belgium 21 st January 2009

Why a Web Analytics community?

The Web Analytics community Strong existing worldwide community Yahoo forums Blogs from experts & practioners Events (WAW, eMetrics summit…) Social media groups (LinkedIn, Facebook, Twitter) Development of local WA communities in many European countries (France, Germany, UK, Netherlands, Denmark, Sweden…) Time to build one in Belgium! Growing awareness & industry Many experts & talented people

Strong existing worldwide community

Yahoo forums

Blogs from experts & practioners

Events (WAW, eMetrics summit…)

Social media groups (LinkedIn, Facebook, Twitter)

Development of local WA communities in many European countries (France, Germany, UK, Netherlands, Denmark, Sweden…)

Time to build one in Belgium!

Growing awareness & industry

Many experts & talented people

Learn & share experience Network & meet people Get help & expertise Develop skills & career Share interest & passion Stay up-to-date Others?

Discussion: what would you expect form a Web Analytics community?

Building the WA Belgium community

We need YOU! People that are willing to participate, interact

People that are willing to participate, interact

Social media group Two groups were created on popular social platforms Web Analytics Belgium on LinkedIn www.linkedin.com/groups?gid=1174087 > 75 members Web Analytics Wednesday on Facebook www.facebook.com/group.php?gid=38268811470 >20 members

Two groups were created on popular social platforms

Web Analytics Belgium on LinkedIn

www.linkedin.com/groups?gid=1174087

> 75 members

Web Analytics Wednesday on Facebook

www.facebook.com/group.php?gid=38268811470

>20 members

Web Analytics events Web Analytics Wednesdays (WAW) Promote other Web Analytics related events/training in Belgium Organize Web Analytics dedicated conference in Belgium?

Web Analytics Wednesdays (WAW)

Promote other Web Analytics related events/training in Belgium

Organize Web Analytics dedicated conference in Belgium?

Web Analytics Wednesday (WAW) Free event To be organized on a regular basis? Every 2 months? In different places? Format? 2 main presentations / discussions General topics / Best practices / Industry & Technology trends / Experts Practical cases from agencies AND practioners Role of WA vendors Do you want to see short presentations / demo? Need speakers, hosts & sponsors Let me know!

Free event

To be organized on a regular basis?

Every 2 months?

In different places?

Format?

2 main presentations / discussions

General topics / Best practices / Industry & Technology trends / Experts

Practical cases from agencies AND practioners

Role of WA vendors

Do you want to see short presentations / demo?

Need speakers, hosts & sponsors

Let me know!

Discussion: Organization of WAW: Frequency & place? Format & Content? Role of vendors?

Creation of taskforces & leading group Taskforces Small groups of (volunteer) experts in specific WA or SEM areas Presentation at WAW White papers / articles Assistance to practioners

Taskforces

Small groups of (volunteer) experts in specific WA or SEM areas

Presentation at WAW

White papers / articles

Assistance to practioners

Discussion: Taskforces & leading group: What do you think about taskforce idea? Are you interested to participate? Do you want to help in managing community?

Others ideas? Questions?

THANK YOU Michaël Notté WAA Country Manager for Belgium Email: [email_address] LinkedIn: www.linkedin.com/in/mnotte Blog: www.kaizen-analytics.com KAIZEN Analytics A practioner blog on Web Analytics