Image: SIOR (Society of Industrial and Office Realtors,2006 SIOR Fall Professional Conference,http://www.siordata.com/Charlotte/FPC06/program.html
First I’d like to start with a basic definition of technology. “Technology is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, methods of organization, in order to solve a problem, improve a pre-existing solution to a problem, achieve a goal or perform a specific function.“ (Wikipedia, Technology http://en.wikipedia.org/wiki/Technology)From this definition we can see that technology is all about creating the new and is seen as an essential part of creating economic success in our society.This presentation will look at how the Richard Florida links the technological expansion of an regional area or city to other key factors such as the rise of creative class.(Image: Technabob, http://technabob.com/blog/wp-content/uploads/2007/01/tech_toilet.jpg)
His study of Technology is chiefly as a region defining tool and fit into the 3 T’s of economic development Technology, Talent and Tolerance. These three factors, he maintains, have a instrumental role in developing the economic success of a region. It is only when all three work together that real economic prosperity can occur. Talent can be seen as skilled, educated, and entrepreneurial people. Tolerance as allowing for diversity with an urban group. All these factors work together to create economic growth. (Florida “Rise of the Creative Class, Revisited, Basic Books, 2012, Kindle E-Book, Chapter 12) (Florida, “America’s Leading High-Tech Metros”, 28 June 2012,http://www.theatlanticcities.com/technology/2012/06/americas-leading-high-tech-metros/2244/)Image:The church of Budgerigars, My Space, http://www.myspace.com/thechurchofbudgerigars
This paper will look at how the role of technology fits into this pattern and its links with the creative class to drive economic development in a place. Richard Florida’s view of technology is that of its social effect and how it drives a particular place and allows it to grow.Much of Florida’s work is statically driven, so this paper will explore these concepts in a terms of these statistics and relate them to the human realm. Technology, as we proberly can gather from our every day life is a huge part of our changing society. Companies like facebook, twitter, and Google drive our modern society. This change is rapid and requires an creative dynamic society, this change is so quick, when I typed this presentation on MS Word 2007 “facebook” came up as a spelling error, now it is a company 900 million users and worth many billions of dollars. We face this rapid technologicalchange, and those regions that embrace it in the right way find that can stand to reap the economic benefit.Image: Social Maximizer “The 80/20 Rule of Spending Time on Social Media”http://blog.socialmaximizer.com/how-much-time-to-spend-on-social-media/
Florida’s studies try to look what regions are booming and argues the synergy of the 3t’s explain why. So looking at the role of technology he interlinks these factors with the ideas of diversity and social tolerance. An active creative community is central to his understanding of this technological growth in a region.He explains how in the 80’s and 90’s especially city, state and federal planners tried to create areas of technological growth without the any “soul” and such areas failed to grew. (Florida “Rise of the Creative Class, Revisited, Basic Books, 2012, Kindle E-Book, Preface to Original Edition)Image: CCI Diversity Committee, The University of Tennessee http://www.cci.utk.edu/diversitycharge
What Florida found instead that it was that places where the creativity,as well as tolerance,were allowed to flourish that regions grew as the influx of an intelligent workforce were drawn to a particular space. What this means is that companies that required a highly skilled workforce will move to these particular places to grow their companies base. These companies, and Florida asserts basically all companies, were driven by the skills and creativity of their workforce.(Rise of the Creative Class, Revisited, 2012, chapter 12) This is especially true of innovative high tech companies that often base there workforce near creative cities like San Francisco, and now in places like East London (UK) and New York. We think of cities like Seattle as the home of Grunge music, it is, but also of a vibrant creative technological community that drives new areas of growth in the US. This is why Berlin, one of Germany’s centre’s of artistic and counter culture has become the headquarters of Twitter in Germany. (Florida, “Why twitter chose Berlin”, The Atlantic Cities, 28 March 2012, http://www.theatlanticcities.com/jobs-and-economy/2012/03/why-twitter-chose-berlin/1609/)Image: Fun and News Blog ‘Fashion shows in underground train in Berlin’http://nothufingtonpost.blogspot.com.au/2009/07/fashion-shows-in-underground-train-in.html
A study has found that Twitter use is concentrated in dynamic urban setting so such a location is logical. (Florida, “How Twitter Proves That Place Matters”, The Atlantic Cities, 7 Dec 2011, http://www.theatlanticcities.com/technology/2011/12/how-twitter-proves-place-matters/663/ As Florida says the twitter reinforces a dynamic culture, so placid the HQ in this artistic and political centre puts its technological workforce at one key centre of the ‘twitterverse’. The graph show the use of Twitter in the US.Graph: Florida,“Where the Twitterati Live”, The Atlantic Cities, 10 November 2011, http://www.theatlanticcities.com/technology/2011/11/where-twitterati-live/303/
These graphs display the links between the Creative Class and the density of Hi-Tech employment in the US. You see that of all the cities in the US cities. Display what he demonstrates as a clear link between the creative class and the number of Hi Tech employment positions. There is a clear link with creative cities such as San Francisco, Los Angeles, New York are also key areas of technological employment.Graph 1:Florida “Creative Class Density”, 15 September 2010, http://www.creativeclass.com/_v3/creative_class/2010/09/15/creative-class-density/Graph 2:Florida “The Density of Innovation”, 21 September 2010, http://www.theatlantic.com/business/archive/2010/09/the-density-of-innovation/62576/
When looking at the idea of technological growth Florida see’s four major links. The presence of a large gay community, the presence of a large than normal Bohemian population and diversity of ethnic backgrounds of participates. For example 11 of the top 15 appearances on the tech ranking appear on the top 15 index.“A high concentration of artists or “bohemians” follows gays as a significant indicator of a metropolitan area’s high-technology success. Ten of the top 15 “bohemian” metropolitan areas (those with the highestconcentration of artists, writers, musicians, actors, etc.) also number among the nation’s top 15 technology regions. These areas include: Seattle,Los Angeles, New York, WashingtonD.C., San Francisco, and Boston”. (Florida, Technology and Tolerance: The Importance of Diversity to High-Technology Growth Centre on Urban & Metropolitan Policy, The Brooking Institution, June 2001.)
What Florida sees is that the high tech workforce is attracted by the diversity of lifestyle that is attracted by the presence of artists etc to create a diversified create culture to set up high tech companies. Studies found 16% of High Impact, Hi Tech companies had a foreign born person among founding group. David M. Hart, Zoltan J. Acs, and Spencer L. Tracy, Jr. “High-tech Immigrant Entrepreneurship in the United States” SBA, http://archive.sba.gov/advo/research/rs349tot.pdfLikewise these companies, ¼ of all employees are foreign born, like cities that tolerate diversity, I would assert that it is this creative tolerant culture itself that creates the atmosphere to create and run companies that rely of diversification of ideas to drive the workforce into the creation of new and innovative products for the general public. (Florida, Technology and Tolerance: The Importance of Diversity to High-Technology Growth Centre on Urban & Metropolitan Policy, The Brooking Institution, June 2001 http://www.urban.org/UploadedPDF/1000492_tech_and_tolerance.pdf) This community, a broad diverse group embracing change, drives our culture and searches for the new, questions the past and thus creates a new culture. Lenin, believed in a dictatorship proletariat, to lead a revolution, this new Creative class does not dictate ideas, but with creative tools like digital technology like Pozible, the crowd funding website, to create a new society that we cannot define at this time.( “WHAT.HOW.WHO - About Pozible”, 02 May 2010 http://www.pozible.com/index.php/blog/article/index/3 ). As Florida quotes Marx and American Economist Peter Schumpeter that “technology allows capitalism to constantly revolutionise itself. What a creative population the neighbour for a enterprising and exciting Hi tech future is created. (ROTCC Chapter 12) Florida asserts that the creative class is a driver of economic growth. This creative class drives economic growth in a city or region.Florida, “Class and Innovation” The Atlantic, 20 May 2009, http://www.theatlantic.com/national/archive/2009/05/class-and-innovation/17651/
Another example of the rise of the technogical society in that of East London (UK). Well know for TV show “Eastenders” the area known for its low income base and broad ethnic diversity (especially from the Indian subcontinent). (Wikipedia, The East End of London; http://en.wikipedia.org/wiki/East_End_of_London) .The area is now the centre of a technological boom. This diversity of cultural, the dynamic “vibe” of the area, low rents and connectivity with the rest of London has meant that the area is the centre of a technogical boom. The recent expansion of the area with Tech City of the Olympic games might or might not add to this tech boom, but it is the vibrancy of the cultural that is all important in this boom. Richard Florida,“The Secret to London's Tech Boom”, The Atlantic Cities, 2 July 2012, http://www.theatlanticcities.com/jobs-and-economy/2012/07/secret-east-londons-tech-boom/2436/ In particular start up companies could have problems keeping employees when having to compete with companies like Amazon setting up in this Tech Hub.Sooraj Shah “Amazon's new London tech hub could put pressure on start-ups”, computing.com.uk, 23 July 2012http://www.computing.co.uk/ctg/news/2193613/amazons-new-tech-hub-could-be-a-problem-for-startupsImage: Chris Vallance “Silicon Britain: Inside the country's tech clusters”, BBC Radio 4, 20 March 2012, http://www.bbc.co.uk/news/technology-17436113
This graph clearly shows the importance and growth of the Digital economy in the Inner East London, far greater than the rest of London and the UK. It is interesting to note that the since announcement of the Olympic Games, based around East London with the Tech Hub a key structure, the growth has not continued, but still does remain strong.Graph: Florida,“The Secret to London's Tech Boom”, The Atlantic Cities, 2 July 2012, http://www.theatlanticcities.com/jobs-and-economy/2012/07/secret-east-londons-tech-boom/2436/
One example of how a creative culture can effect technological growth is that of Renew Newcastle. Nick Grim“Renew Newcastle”ABC Stateline, Broadcast: 09/10/2009, http://www.abc.net.au/stateline/nsw/content/2006/s2710178.htm Newcastle CBD was an area suffering a great economic and social decline. With the rise of major commercial shopping centres in the suburbs of Newcastle, the historic CBD fell into a sate of disrepair. The Renew Newcastle concept and structure was lead by Marcus Westbury as he saw how some communities in Europe had been improve by such a program. With local artists taking over abandoned shops , with full cooperation from the owners, the inner city has been able to be brought to life. Along with a variety of visual artist, unusual cafés, some creative technology emerging enterprises like Brat TV and Lost at E Minor. Lost at E Minor is an innovative website linking creative people and enterprises. Such creative enterprises with a technology edge have been able to be formed in this dense artistic and social space. Image: Renew Newcastle, “Lost in E Minor: For Creative People”, http://renewnewcastle.org/projects/about/project/lost-at-e-minor/
What I have tried to display in this presentation is that according to Florida technological economic growth thrives in area within a diversity of cultural, a strong creative class. I’ve look at how stats back up these assertions in the US. I’ve applied these ideas to the examples in East London and Renew Newcastle to see how a creative and diverse culture can effect the economic growth of an area.Image: http://renewnewcastle.org/projects
1. Michael McCallumEDED21002Creative Industries 29 July 2012
2. Technology: The making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, methods of organization, in order to solve a problem, improve a pre-existing solution to a problem, achieve a goal or perform a specific function.
3. Keys for economic success. Technology Talent Tolerance
4.  Technology link with Growth The rapid changing society.
5.  Creative communities role Experiences of the 80‟s and 90‟s.
6.  Creative Spaces Draw workers Hi Tech Innovative near Creative Centres
7.  TheMyth that technology means spreading of the population
8.  Thelink between the technology and gay bohemian indexes close
9.  Working Class Ethnically Diverse Vibrant Culture Tech Centre Vs Start Ups
10.  Technology Key Thrives with diversity Works within a creative realm.
11.  CCI Diversity Committee, The University of Tennessee http://www.cci.utk.edu/diversitycharge/ Richard Florida, “America‟s Leading High-Tech Metros”, 28 June 2012, http://www.theatlanticcities.com/technology/2012/06/americas- leading-high-tech-metros/2244/ Richard Florida, “Class and Innovation” The Atlantic, 20 May 2009, http://www.theatlantic.com/national/archive/2009/05/class-and- innovation/17651/ Richard Florida, “America‟s Leading High-Tech Metros”, 28 June 2012, http://www.theatlanticcities.com/technology/2012/06/americas- leading-high-tech-metros/2244/ Richard Florida “Rise of the Creative Class, Revisited”, Basic Books, 2012, Kindle E-Book, Chapter 12 Richard Florida, “Technology and Tolerance: The Importance of Diversity to High-Technology Growth Centre on Urban & Metropolitan Policy”, The Brooking Institution, June 2001 http://www.urban.org/UploadedPDF/1000492_tech_and_tolerance.pdf Richard Florida, “The Secret to Londons Tech Boom”, The Atlantic Cities, 2 July 2012, http://www.theatlanticcities.com/jobs-and- economy/2012/07/secret-east-londons-tech-boom/2436 Richard Florida, “Why twitter chose Berlin”, The Atlantic Cities, 28 March 2012, http://www.theatlanticcities.com/jobs-and- economy/2012/03/why-twitter-chose-berlin/1609/ Fun and News Blog „Fashion shows in underground train in Berlin‟ http://nothufingtonpost.blogspot.com.au/2009/07/fashion-shows-in- underground-train-in.html David M. Hart, Zoltan J. Acs, and Spencer L. Tracy, Jr. “High-tech Immigrant Entrepreneurship in the United States” SBA, http://archive.sba.gov/advo/research/rs349tot.pdf Nick Grim “Renew Newcastle” ABC Stateline, Broadcast: 09/10/2009, http://www.abc.net.au/stateline/nsw/content/2006/s2710178.htm Pozible “WHAT.HOW.WHO - About Pozible”, 02 May 2010 http://www.pozible.com/index.php/blog/article/index/3 Renew Newcastle, “Lost in E Minor: For Creative People”, http://renewnewcastle.org/projects/about/project/lost-at-e-minor SBA “Entrepreneurship in the United States” SBA, http://archive.sba.gov/advo/research/rs349tot.pdf SIOR (Society of Industrial and Office Realtors, 2006 SIOR Fall Professional Conference, http://www.siordata.com/Charlotte/FPC06/program.html Social Maximizer “The 80/20 Rule of Spending Time on Social Media” http://blog.socialmaximizer.com/how-much-time-to-spend-on- social-media Sooraj Shah “Amazons new London tech hub could put pressure on start-ups”, computing.com.uk, 23 July 2012 http://www.computing.co.uk/ctg/news/2193613/amazons-new-tech-hub-could-be-a-problem-for-startups Technabob, http://technabob.com/blog/wp-content/uploads/2007/01/tech_toilet.jpg The church of Budgerigars, My Space, http://www.myspace.com/thechurchofbudgerigars Chris Vallance “Silicon Britain: Inside the countrys tech clusters”, BBC Radio 4, 20 March 2012, http://www.bbc.co.uk/news/technology- 17436113 Wikipedia, Technology http://en.wikipedia.org/wiki/Technology Wikipedia, The East End of London; http://en.wikipedia.org/wiki/East_End_of_London