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Treasury Executive Institute

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Presentation at the Dept of Treasury's Executive Institute on Friday, November 13th to an audience of 50 senior leaders.

Presentation at the Dept of Treasury's Executive Institute on Friday, November 13th to an audience of 50 senior leaders.

Published in: Business, News & Politics

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  • 1. Creating Buy-in For Your Vision Treasury Executive Institute Michael Margolis, President of Get Storied Friday, November 13, 9AM-11AM (c) 2009 Michael Margolis www.getstoried.com 1
  • 2. BUSINESS OF “CHANGE” (c) 2009 Michael Margolis www.getstoried.com 2
  • 3. Crisis of Confidence (c) 2009 Michael Margolis www.getstoried.com 3
  • 4. Big Stakes Vision @ Treasury (c) 2009 Michael Margolis www.getstoried.com 4
  • 5. (c) 2009 Michael Margolis www.getstoried.com 5
  • 6. What’s at Stake for You? Personally Group/Division Treasury Department U.S. Economy American Citizens (c) 2009 Michael Margolis www.getstoried.com 6
  • 7. Exercise: Share Your Story What’s at stake for you? Find a partner to do this exercise, in pairs Decide on (a) teller and (b) listener The teller has 2 min to share their story; the listener listens Switch roles, teller has 2 min to tell their story (c) 2009 Michael Margolis www.getstoried.com 7
  • 8. “I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama (c) 2009 Michael Margolis www.getstoried.com 8
  • 9. My Dad ‣ Born in the bush of Zimbabwe, Africa ‣ Trained as engineer, inventor w/ 30+ patents ‣ Hobby artist - his first painting, a self-portrait (c) 2009 Michael Margolis www.getstoried.com 9
  • 10. My Mom ‣ Educator and teacher for 30+ years ‣ Designed for children’s museums, toys, and playgrounds ‣ Lifelong painter and assemblage artist (c) 2009 Michael Margolis www.getstoried.com 10
  • 11. This is Me ‣ Raised in Switzerland & Los Angeles = now NYC ‣ Social entrepreneur; co-founded 2 nonprofits before 22 years old ‣ Reframing conversation for last 7 years around what stories we tell (c) 2009 Michael Margolis www.getstoried.com 11
  • 12. GETTING OTHERS TO BELIEVE (c) 2009 Michael Margolis www.getstoried.com 12
  • 13. The Long Walk Home... (c) 2009 Michael Margolis www.getstoried.com 13
  • 14. Ideas come easy. Getting others to believe in those ideas is a totally different story. (c) 2009 Michael Margolis www.getstoried.com 14
  • 15. Visionaries. Innovators. Entrepreneurs. ‣How do you translate something new and different into mainstream acceptance? ‣How do you get others to believe, see, and care about the same things you do? (c) 2009 Michael Margolis www.getstoried.com 15
  • 16. Howard Gardner Harvard study of greatest leaders of 20th century Leaders are ultimately measured by the stories they tell. Its the job of leaders to frame future options and tell a story people can locate themselves into. (c) 2009 Michael Margolis www.getstoried.com 16
  • 17. How does President Obama use storytelling: - in his campaign? - in his administration? - in his change-agenda? (c) 2009 Michael Margolis www.getstoried.com 17
  • 18. Agenda for Today 1. Business of “Change” 2. Getting Others to Believe 3. Perception Matters 4. Beyond Constraints 5. Coherence (c) 2009 Michael Margolis www.getstoried.com 18
  • 19. PERCEPTION MATTERS (c) 2009 Michael Margolis www.getstoried.com 19
  • 20. AXIOM #1 People don’t buy the product, solution, or idea - they buy the story that’s attached to it. (c) 2009 Michael Margolis www.getstoried.com 20
  • 21. WORST BEST POP QUIZ Enviro/Social Conscious Brands Recent study by BBMG of 2,000 consumers asked what brands they perceive as most environmentally and socially responsible. (c) 2009 Michael Margolis www.getstoried.com 21
  • 22. (c) 2009 Michael Margolis www.getstoried.com 22
  • 23. You can’t control how people feel, think, or act. You can shape the environment in which people have experiences. (c) 2009 Michael Margolis www.getstoried.com 23
  • 24. The Business of Intangibles intangibles Experience 2000 Economy products services 1980s tangibles (c) 2009 Michael Margolis www.getstoried.com 24
  • 25. Brand Everything Brands come in every shape, form, and size imaginable: Products, Celebrities, Politicians, Countries, Causes, and even YOU (c) 2009 Michael Margolis www.getstoried.com 25
  • 26. AXIOM #3 Every story exists in relationship to everything else around it. (c) 2009 Michael Margolis www.getstoried.com 26
  • 27. Individual Team Old Story New Story Despite the peak experience that comes with game- day achievement, Special Olympic athletes often return back to lives of separation and exclusion. (c) 2009 Michael Margolis www.getstoried.com 27
  • 28. The Evolution of Special Olympics: Creating a Contrast Frame Old Story New Story Individual achievement Social cohesion I am special We are similar Exclusion Inclusion Competition Collaboration (c) 2009 Michael Margolis www.getstoried.com 28
  • 29. (c) 2009 Michael Margolis www.getstoried.com 29
  • 30. The Evolution of NASA: Creating a Contrast Frame Old Story New Story failure is not an option open communications process-driven purpose-driven expert culture sharing knowledge strict protocol continuous learning (c) 2009 Michael Margolis www.getstoried.com 30
  • 31. EXERCISE Create your own contrast frame describing the conceptual shift from the old story to the new story (c) 2009 Michael Margolis www.getstoried.com 31
  • 32. The Evolution of _________: Creating a Contrast Frame Old Story New Story (c) 2009 Michael Margolis www.getstoried.com 32
  • 33. BEYOND CONSTRAINTS (c) 2009 Michael Margolis www.getstoried.com 33
  • 34. If you’re going to have a story, have a BIG story, or none at all.     - Joseph Campbell (c) 2009 Michael Margolis www.getstoried.com 34
  • 35. Martin Luther King didn’t say, “I want to show you a spreadsheet with some important and alarming statistics that proves their remains growing inequality and injustice in our society. (c) 2009 Michael Margolis www.getstoried.com 35
  • 36. The story has to have expansive energy, moving beyond constraint/limitation and into new possibilities. (c) 2009 Michael Margolis www.getstoried.com 36
  • 37. (c) 2009 Michael Margolis www.getstoried.com 37
  • 38. NASA Everybody Dreams. When NASA Education was facing $20MM budget cuts: They reminded their decision-makers of the bigger story (c) 2009 Michael Margolis www.getstoried.com 38
  • 39. (c) 2009 Michael Margolis www.getstoried.com 39
  • 40. < HOW to tell the story > HAVING a story to tell (c) 2009 Michael Margolis www.getstoried.com 40
  • 41. The bigger the story, the more room under the tent for people to locate themselves inside. (c) 2009 Michael Margolis www.getstoried.com 41
  • 42. (c) 2009 Michael Margolis www.getstoried.com 42
  • 43. The Evolution of AARP: Creating a Contrast Frame Old Story New Story Twilight Years Third-Age Elders/Retired 60 is the new 30 Tireless Defender Resource Center Transactional Relational (c) 2009 Michael Margolis www.getstoried.com 43
  • 44. COHERENCE (c) 2009 Michael Margolis www.getstoried.com 44
  • 45. AXIOM #11 Nobody likes a change story, especially one they can’t control. People need a continuity story. (c) 2009 Michael Margolis www.getstoried.com 45
  • 46. The multi-million dollar renovation of Laniākea into a Downtown Women’s Club “with a mission” broadened the appeal and benefits of membership Hawai’i Women’s Org ‣$5MM biz transformation of community nonprofit ‣Re-invented story, linking past/future into relevance ‣Story: what it means to be a working woman (c) 2009 Michael Margolis www.getstoried.com 46
  • 47. The new always has to be anchored with something familiar. (c) 2009 Michael Margolis www.getstoried.com 47
  • 48. The Evolution of YWCA of O’ahu: Creating a Contrast Frame Old Story New Story Philanthropy Membership Help Less Fortunate Working Women Social Justice Community Leadership Swim and Gym Downtown W Club (c) 2009 Michael Margolis www.getstoried.com 48
  • 49. People need to identify and see themselves in your story. Then it becomes their story. (c) 2009 Michael Margolis www.getstoried.com 49
  • 50. Brand Story Engagement How Constituents Locate Themselves in Your Story 1 2 3 Emotional Meaningful Pride of capital experiences belonging MOTIVATION PLATFORM OWNERSHIP !!Mission !! Memorable acts !! Self-identification !! Needs/interests !! Symbolic celebration !! Co-creation !! Dreams/aspirations !! Social connection !! Status/recognition (c) 2009 Michael Margolis www.getstoried.com 50
  • 51. Which Story Do You Identify With? (c) 2009 Michael Margolis www.getstoried.com 51
  • 52. Culture = Values = Behavior (c) 2009 Michael Margolis www.getstoried.com 52
  • 53. AXIOM #7 If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories. (c) 2009 Michael Margolis www.getstoried.com 53
  • 54. Continue the Story... Complete Evaluation Form - provide your email, and you’ll receive today’s slides, & 2 articles. Upcoming Telecourse - Nov 23, Dec 7, Dec 14 Get Connected - Michael Margolis, NY (Facebook, @getstoried, Linkedin) Email me - michael@getstoried.com for complimentary feedback on your strategic story (c) 2009 Michael Margolis www.getstoried.com 54