Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance

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Why does innovation fail?

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Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance

  1. 1. @GetStoried 1 Storytelling Mojo: How to Translate New Ideas Into Cultural Acceptance
  2. 2. @GetStoried 2 “Those who tell the stories rule the world.” - Hopi Proverb
  3. 3. @GetStoried 3
  4. 4. @GetStoried 4
  5. 5. @GetStoried 5
  6. 6. @GetStoried 6
  7. 7. @GetStoried People don’t buy the product, object, or brand. They buy the story that’s attached to it. 7
  8. 8. @GetStoried 8 ‣ Humanization of business ‣ Every product needs a back story ‣ Democratization of storytelling ‣ Tribal and social identity ‣ Reinvention 5 Storytelling Trends
  9. 9. @GetStoried 9
  10. 10. @GetStoried 10 MY STORY
  11. 11. @GetStoried 11 Title: CEO and founder of Get Storied Focus: Transformational Storytelling Background: Anthropologist, Social Entrepreneur Work with: CMOs & CEOs w/ a breakthrough story Clients: Ariba, Audubon, Bloomberg, NASA, Zappos Teach: 20K innovators, change-makers, marketers Offices: NYC and SF Hi, I’m Michael Margolis
  12. 12. @GetStoried 12 Perpetual misfit, nerd, and outsider...
  13. 13. @GetStoried 13 Lausanne Switzerland Los Angeles California I was raised on the mean streets... Columbus Ohio
  14. 14. @GetStoried 14 Scientist/Inventor Artist/Teacher
  15. 15. @GetStoried 15
  16. 16. @GetStoried 16
  17. 17. @GetStoried 17 YOUR STORY
  18. 18. @GetStoried 18 Storytelling starts with WHY.
  19. 19. @GetStoried 19
  20. 20. @GetStoried 20 - What forces shaped you - Where you were born/raised - How your family influenced you - What you studied in life - What inspired your creative path Back Story Exercise
  21. 21. @GetStoried #Reimagine 21 Storytelling Reveals ...the invisible lines of connection
  22. 22. @GetStoried 22 < HOW to tell the story > Having a story that’s WORTH telling
  23. 23. @GetStoried 23
  24. 24. @GetStoried 24 INNOVATION
  25. 25. @GetStoried 25
  26. 26. @GetStoried 26 1. No common story 2. Change is framed as judgement 3. Self-validation; self-congrats 4. Superficial emotional content 5. Underestimate culture & identity 6. People can’t find self in story 7. Big promises are not made real Why Innovation Adoption Fails
  27. 27. @GetStoried 27
  28. 28. @GetStoried 28 “You never change things by fighting the existing reality. To change something, build a new [story] that makes the existing reality obsolete.” ― Buckminster Fuller
  29. 29. @GetStoried 29 CA State Library Fold-out Story Map Future Vision Story Use Cases of Innovation Conversation-Starter
  30. 30. @GetStoried 30 Do I belong in this story?
  31. 31. @GetStoried 31 ORIGINS
  32. 32. @GetStoried 32
  33. 33. @GetStoried We’re fascinated by where things come from. Everything has a back story. 33
  34. 34. @GetStoried 34
  35. 35. @GetStoried 35
  36. 36. @GetStoried 36
  37. 37. @GetStoried 37 Origins Customer Product Innovation Story - String of Pearls Truth Empathy Vulnerability
  38. 38. @GetStoried 38 “Every character should want something...even if it’s just a glass of water.” - Kurt Vonnegut
  39. 39. @GetStoried 39 Motivations: Audience: Stakes: Trust: Emotion: Resonance: In Service to Whom? What’s on My Mind? Why Should I Care? How Can I Believe You? Does This Feel Good? Do I Belong in Story? Time to Get Storied
  40. 40. @GetStoried 40 What’s the #1 secret to telling your story?
  41. 41. @GetStoried 41
  42. 42. @GetStoried 42 “Tell a story people can identify with as their own, and the need to persuade, convince, or sell them on anything disappears.”
  43. 43. @GetStoried 43 QUESTIONS

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