Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
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Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance

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Why does innovation fail?

Why does innovation fail?

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    Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance Presentation Transcript

    • @GetStoried 1 Storytelling Mojo: How to Translate New Ideas Into Cultural Acceptance
    • @GetStoried 2 “Those who tell the stories rule the world.” - Hopi Proverb
    • @GetStoried 3
    • @GetStoried 4
    • @GetStoried 5
    • @GetStoried 6
    • @GetStoried People don’t buy the product, object, or brand. They buy the story that’s attached to it. 7
    • @GetStoried 8 ‣ Humanization of business ‣ Every product needs a back story ‣ Democratization of storytelling ‣ Tribal and social identity ‣ Reinvention 5 Storytelling Trends
    • @GetStoried 9
    • @GetStoried 10 MY STORY
    • @GetStoried 11 Title: CEO and founder of Get Storied Focus: Transformational Storytelling Background: Anthropologist, Social Entrepreneur Work with: CMOs & CEOs w/ a breakthrough story Clients: Ariba, Audubon, Bloomberg, NASA, Zappos Teach: 20K innovators, change-makers, marketers Offices: NYC and SF Hi, I’m Michael Margolis
    • @GetStoried 12 Perpetual misfit, nerd, and outsider...
    • @GetStoried 13 Lausanne Switzerland Los Angeles California I was raised on the mean streets... Columbus Ohio
    • @GetStoried 14 Scientist/Inventor Artist/Teacher
    • @GetStoried 15
    • @GetStoried 16
    • @GetStoried 17 YOUR STORY
    • @GetStoried 18 Storytelling starts with WHY.
    • @GetStoried 19
    • @GetStoried 20 - What forces shaped you - Where you were born/raised - How your family influenced you - What you studied in life - What inspired your creative path Back Story Exercise
    • @GetStoried #Reimagine 21 Storytelling Reveals ...the invisible lines of connection
    • @GetStoried 22 < HOW to tell the story > Having a story that’s WORTH telling
    • @GetStoried 23
    • @GetStoried 24 INNOVATION
    • @GetStoried 25
    • @GetStoried 26 1. No common story 2. Change is framed as judgement 3. Self-validation; self-congrats 4. Superficial emotional content 5. Underestimate culture & identity 6. People can’t find self in story 7. Big promises are not made real Why Innovation Adoption Fails
    • @GetStoried 27
    • @GetStoried 28 “You never change things by fighting the existing reality. To change something, build a new [story] that makes the existing reality obsolete.” ― Buckminster Fuller
    • @GetStoried 29 CA State Library Fold-out Story Map Future Vision Story Use Cases of Innovation Conversation-Starter
    • @GetStoried 30 Do I belong in this story?
    • @GetStoried 31 ORIGINS
    • @GetStoried 32
    • @GetStoried We’re fascinated by where things come from. Everything has a back story. 33
    • @GetStoried 34
    • @GetStoried 35
    • @GetStoried 36
    • @GetStoried 37 Origins Customer Product Innovation Story - String of Pearls Truth Empathy Vulnerability
    • @GetStoried 38 “Every character should want something...even if it’s just a glass of water.” - Kurt Vonnegut
    • @GetStoried 39 Motivations: Audience: Stakes: Trust: Emotion: Resonance: In Service to Whom? What’s on My Mind? Why Should I Care? How Can I Believe You? Does This Feel Good? Do I Belong in Story? Time to Get Storied
    • @GetStoried 40 What’s the #1 secret to telling your story?
    • @GetStoried 41
    • @GetStoried 42 “Tell a story people can identify with as their own, and the need to persuade, convince, or sell them on anything disappears.”
    • @GetStoried 43 QUESTIONS