Storytelling Mojo: How to Translate New Ideas into Cultural AcceptancePresentation Transcript
Storytelling Mojo: How to Translate New Ideas
Into Cultural Acceptance
“Those who tell the
stories rule the world.”
- Hopi Proverb
People don’t buy the
product, object, or brand.
They buy the story that’s
attached to it.
‣ Humanization of business
‣ Every product needs a back story
‣ Democratization of storytelling
‣ Tribal and social identity
5 Storytelling Trends
Title: CEO and founder of Get Storied
Focus: Transformational Storytelling
Background: Anthropologist, Social Entrepreneur
Work with: CMOs & CEOs w/ a breakthrough story
Clients: Ariba, Audubon, Bloomberg, NASA, Zappos
Teach: 20K innovators, change-makers, marketers
Oﬃces: NYC and SF
Hi, I’m Michael Margolis
I was raised on the mean streets...
- What forces shaped you
- Where you were born/raised
- How your family inﬂuenced you
- What you studied in life
- What inspired your creative path
Back Story Exercise
@GetStoried #Reimagine 21
...the invisible lines of connection
HOW to tell the story
Having a story that’s
1. No common story
2. Change is framed as judgement
3. Self-validation; self-congrats
4. Superﬁcial emotional content
5. Underestimate culture & identity
6. People can’t ﬁnd self in story
7. Big promises are not made real
Why Innovation Adoption Fails
“You never change things by
ﬁghting the existing reality. To
change something, build a new
[story] that makes the existing
― Buckminster Fuller
CA State Library
Fold-out Story Map
Future Vision Story
Use Cases of Innovation
Do I belong in this story?
We’re fascinated by where
things come from.
Everything has a
Origins Customer Product
Innovation Story - String of Pearls
Truth Empathy Vulnerability
“Every character should
want something...even if
it’s just a glass of water.”
- Kurt Vonnegut
In Service to Whom?
What’s on My Mind?
Why Should I Care?
How Can I Believe You?
Does This Feel Good?
Do I Belong in Story?
Time to Get Storied
What’s the #1 secret to
telling your story?
“Tell a story people can identify
with as their own, and the need to
persuade, convince, or sell them
on anything disappears.”