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Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance
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Storytelling Mojo: How to Translate New Ideas into Cultural Acceptance

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Why does innovation fail?

Why does innovation fail?

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  • 1. @GetStoried 1 Storytelling Mojo: How to Translate New Ideas Into Cultural Acceptance
  • 2. @GetStoried 2 “Those who tell the stories rule the world.” - Hopi Proverb
  • 3. @GetStoried 3
  • 4. @GetStoried 4
  • 5. @GetStoried 5
  • 6. @GetStoried 6
  • 7. @GetStoried People don’t buy the product, object, or brand. They buy the story that’s attached to it. 7
  • 8. @GetStoried 8 ‣ Humanization of business ‣ Every product needs a back story ‣ Democratization of storytelling ‣ Tribal and social identity ‣ Reinvention 5 Storytelling Trends
  • 9. @GetStoried 9
  • 10. @GetStoried 10 MY STORY
  • 11. @GetStoried 11 Title: CEO and founder of Get Storied Focus: Transformational Storytelling Background: Anthropologist, Social Entrepreneur Work with: CMOs & CEOs w/ a breakthrough story Clients: Ariba, Audubon, Bloomberg, NASA, Zappos Teach: 20K innovators, change-makers, marketers Offices: NYC and SF Hi, I’m Michael Margolis
  • 12. @GetStoried 12 Perpetual misfit, nerd, and outsider...
  • 13. @GetStoried 13 Lausanne Switzerland Los Angeles California I was raised on the mean streets... Columbus Ohio
  • 14. @GetStoried 14 Scientist/Inventor Artist/Teacher
  • 15. @GetStoried 15
  • 16. @GetStoried 16
  • 17. @GetStoried 17 YOUR STORY
  • 18. @GetStoried 18 Storytelling starts with WHY.
  • 19. @GetStoried 19
  • 20. @GetStoried 20 - What forces shaped you - Where you were born/raised - How your family influenced you - What you studied in life - What inspired your creative path Back Story Exercise
  • 21. @GetStoried #Reimagine 21 Storytelling Reveals ...the invisible lines of connection
  • 22. @GetStoried 22 < HOW to tell the story > Having a story that’s WORTH telling
  • 23. @GetStoried 23
  • 24. @GetStoried 24 INNOVATION
  • 25. @GetStoried 25
  • 26. @GetStoried 26 1. No common story 2. Change is framed as judgement 3. Self-validation; self-congrats 4. Superficial emotional content 5. Underestimate culture & identity 6. People can’t find self in story 7. Big promises are not made real Why Innovation Adoption Fails
  • 27. @GetStoried 27
  • 28. @GetStoried 28 “You never change things by fighting the existing reality. To change something, build a new [story] that makes the existing reality obsolete.” ― Buckminster Fuller
  • 29. @GetStoried 29 CA State Library Fold-out Story Map Future Vision Story Use Cases of Innovation Conversation-Starter
  • 30. @GetStoried 30 Do I belong in this story?
  • 31. @GetStoried 31 ORIGINS
  • 32. @GetStoried 32
  • 33. @GetStoried We’re fascinated by where things come from. Everything has a back story. 33
  • 34. @GetStoried 34
  • 35. @GetStoried 35
  • 36. @GetStoried 36
  • 37. @GetStoried 37 Origins Customer Product Innovation Story - String of Pearls Truth Empathy Vulnerability
  • 38. @GetStoried 38 “Every character should want something...even if it’s just a glass of water.” - Kurt Vonnegut
  • 39. @GetStoried 39 Motivations: Audience: Stakes: Trust: Emotion: Resonance: In Service to Whom? What’s on My Mind? Why Should I Care? How Can I Believe You? Does This Feel Good? Do I Belong in Story? Time to Get Storied
  • 40. @GetStoried 40 What’s the #1 secret to telling your story?
  • 41. @GetStoried 41
  • 42. @GetStoried 42 “Tell a story people can identify with as their own, and the need to persuade, convince, or sell them on anything disappears.”
  • 43. @GetStoried 43 QUESTIONS

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