Points of Light/HandsOn Innovation Hubs

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  • Points of Light/HandsOn Innovation Hubs

    1. 1. Storytelling: Building a Tribe of True BelieversHandsOn InnovationHubs - December 2011 © 2011 www.getstoried.com 1
    2. 2. BELIEFS © 2011 www.getstoried.com 2
    3. 3. POP QUIZExploring Brand PerceptionsStudy in 2009 by BBMG of 2,000 consumers askedwhat brands they perceive as most environmentallyand socially responsible in America. © 2011 www.getstoried.com 3
    4. 4. BESTPOP QUIZExploring Brand PerceptionsStudy in 2009 by BBMG of 2,000 consumers askedwhat brands they perceive as most environmentallyand socially responsible in America. © 2011 www.getstoried.com 3
    5. 5. BEST WORSTPOP QUIZExploring Brand PerceptionsStudy in 2009 by BBMG of 2,000 consumers askedwhat brands they perceive as most environmentallyand socially responsible in America. © 2011 www.getstoried.com 3
    6. 6. Something Tribal... © 2011 www.getstoried.com 4
    7. 7. PRIUS VOLVOBENZ CIVIC © 2011 www.getstoried.com 5
    8. 8. ETHOS ALUMNIFAITH DREAMS © 2011 www.getstoried.com 6
    9. 9. People don’t buy aproduct, cause, or brand.They buy the story that’s attached to it. © 2011 www.getstoried.com 7
    10. 10. Volunteer Bill of Rights Source: Beth Kanter © 2011 www.getstoried.com 8
    11. 11. Volunteer Bill of Rights Source: Beth Kanter © 2011 www.getstoried.com 8
    12. 12. © 2011 www.getstoried.com 9
    13. 13. WDYDWYD? © 2011 www.getstoried.com 10
    14. 14. “Tell a story people can identifywith as their own, and the need topersuade, convince, or sell them on anything disappears.” © 2011 www.getstoried.com 11
    15. 15. Today’s Agenda1. Something to believe in2. Start with the messenger3. Reframe the conversation4. Story themes for volunteerism5. How to story blueprint any idea © 2011 www.getstoried.com 12
    16. 16. Help people locatethemselves in your story © 2011 www.getstoried.com 13
    17. 17. MY STORY Perpetual misfit, nerd, and outsider... © 2011 www.getstoried.com 14
    18. 18. Born in Ohio, I Grew Up In: Bussiny Brentwood/L.A.Switzerland California © 2011 www.getstoried.com 15
    19. 19. Inventor Artist/Teacher © 2011 www.getstoried.com 16
    20. 20. I studied cultural anthropology and comparative religion © 2011 www.getstoried.com 17
    21. 21. I’m better in the future... © 2011 www.getstoried.com 18
    22. 22. Social EntrepreneurVolunteer Solutions CitySkills © 2011 www.getstoried.com 19
    23. 23. Storytelling... © 2011 www.getstoried.com 20
    24. 24. Storytelling... © 2011 www.getstoried.com 20
    25. 25. consultantspeaker © 2011 www.getstoried.com 21
    26. 26. consultantspeakerauthor/publisherpodcasterjournalistprofessordeandesignercurator © 2011 www.getstoried.com 21
    27. 27. Read by 10,000 Change-Makers Since Dec 2009© 2011 www.getstoried.com 22
    28. 28. YOUR STORY © 2011 www.getstoried.com 23
    29. 29. © 2011 www.getstoried.com 24
    30. 30. Back Story Exercise - What forces shaped you - Where you were born/raised - Who your parents are - What you studied in life - Why you see the world as you do - Why is volunteerism a passion? © 2011 www.getstoried.com 25
    31. 31. “I had to knowand understandmy own storybefore I couldlisten to and helpother people withtheirs.” - Barack Obama © 2011 www.getstoried.com 26
    32. 32. Discover Invisible Lines of Connection (there’s a science to it too...) © 2011 www.getstoried.com 27
    33. 33. <HOW to tell the story >Having a story that’s WORTH telling © 2011 www.getstoried.com 28
    34. 34. REFRAMETHE CONVO © 2011 www.getstoried.com 29
    35. 35. Peter Drucker’s Definition of “Entrepreneurship”: © 2011 www.getstoried.com 30
    36. 36. Peter Drucker’s Definition of “Entrepreneurship”:INNOVATION © 2011 www.getstoried.com 30
    37. 37. Peter Drucker’s Definition of “Entrepreneurship”:INNOVATION + MARKETING © 2011 www.getstoried.com 30
    38. 38. Peter Drucker’s Definition of “Entrepreneurship”:INNOVATION + MARKETING (relevance) © 2011 www.getstoried.com 30
    39. 39. Peter Drucker’s Definition of “Entrepreneurship”:INNOVATION + MARKETING (relevance) (credibility) © 2011 www.getstoried.com 30
    40. 40. © 2011 www.getstoried.com 31
    41. 41. The Long Walk Home... © 2011 www.getstoried.com 31
    42. 42. Entrepreneurs.Changemakers.Innovators.‣How do you translatesomething new and differentinto mainstream acceptance?‣How do you get others tobelieve, see, and care aboutthe same things you do? © 2011 www.getstoried.com 32
    43. 43. Brand Story EngagementHow Constituents Locate Themselves in Your Story 1 2 3 Emotional Meaningful Pride of capital experiences belonging MOTIVATION PLATFORM OWNERSHIP  Mission   Memorable acts   Self-identification   Needs/interests   Symbolic celebration   Co-creation   Dreams/aspirations   Social connection   Status/recognition © 2011 www.getstoried.com 33
    44. 44. © 2011 www.getstoried.com 34
    45. 45. Intermediary = Harder Story to Tell © 2011 www.getstoried.com 35
    46. 46. Where do you feelmisunderstood and under- appreciated? © 2011 www.getstoried.com 36
    47. 47. You are the brandvoice advocate for volunteerism. © 2011 www.getstoried.com 37
    48. 48. Service is a Cultural Value © 2011 www.getstoried.com 38
    49. 49. © 2011 www.getstoried.com 39
    50. 50. YOUR BIGGER STORY © 2011 www.getstoried.com 40
    51. 51. © 2011 www.getstoried.com 41
    52. 52. FIND BIGGER STORY> context> culture> change © 2011 www.getstoried.com 42
    53. 53. Choose aPoint of View © 2011 www.getstoried.com 43
    54. 54. Story of PlaceNew York, NY Santa Cruz, CA Minneapolis, MN © 2011 www.getstoried.com 44
    55. 55. Rates of Volunteerism Across the U.S. Source: Corp for Public Service 2011 © 2011 www.getstoried.com 45
    56. 56. “Story is ultimately aboutrelationship. The soul of the landbecomes the soul of our culture notthrough information or data alone,but through the metaphor andanalogy of story."                     - Peter Forbes © 2011 www.getstoried.com 46
    57. 57. “What is a Healthy Community?” Portland, OR (Pacific NW) © 2011 www.getstoried.com 47
    58. 58. Story of Place Exercise- What is unique about your city?- Describe the landscape- Describe the history- Describe the culture- Describe the assets- Describe the challenges- Describe the character © 2011 www.getstoried.com 48
    59. 59. The bigger the story,the more room underthe tent for people tolocate themselves in it. © 2011 www.getstoried.com 49
    60. 60. EVOLVINGSTORYLINES © 2011 www.getstoried.com 50
    61. 61. © 2011 www.getstoried.com 51
    62. 62. The Evolution of AARP: Creating a Contrast Frame Old Story New Story Twilight Years Third-Age Elders/Retired 60 is the new 30Tireless Defender Resource Center Transactional Relational © 2011 www.getstoried.com 52
    63. 63. The multi-million dollar renovation of Laniākea intoa Downtown Women’s Club “with a mission”broadened the appeal and benefits of membership Hawai’i Women’s Org ‣$5MM biz transformation of community nonprofit ‣Re-invented story, linking past/future into relevance ‣Story: what it means to be a working woman © 2011 www.getstoried.com 53
    64. 64. The Evolution of YWCA of O’ahu: Creating a Contrast Frame Old Story New Story Philanthropy Membership Help Less Fortunate Working Women Social Justice Community Leadership Swim and Gym Downtown W Club © 2011 www.getstoried.com 54
    65. 65. INDIVIDUAL Versus TEAM Special Olympics is trying to address the challenge of social isolation. Despite the highs of game-dayachievement, athletes return back to their lives and experience separation or exclusion. © 2011 www.getstoried.com 55
    66. 66. Old Story New Story INDIVIDUAL Versus TEAM Special Olympics is trying to address the challenge of social isolation. Despite the highs of game-dayachievement, athletes return back to their lives and experience separation or exclusion. © 2011 www.getstoried.com 55
    67. 67. The Evolution of Special Olympics: Creating a Contrast Frame Old Story New Story Individual achievement Social cohesion I am special We are similar Separate Inclusion Competitive glory Collaborative success © 2011 www.getstoried.com 56
    68. 68. Evolution of HandsOn Story: Creating a Contrast Frame Old Story New Story © 2011 www.getstoried.com 57
    69. 69. How You See Yourself =How You See the World =How the World Sees You © 2011 www.getstoried.com 58
    70. 70. Session Recap1. Something to believe in2. Start with the messenger3. Reframe the conversation4. Story themes for volunteerism5. Create story blueprint for project © 2011 www.getstoried.com 59
    71. 71. Identity is destiny. © 2011 www.getstoried.com 60
    72. 72. Want to Improve Your Story? World’s Largest Virtual Conf on Storytelling (March/April 2012) Download free copy by visiting www.getstoried.com © 2011 www.getstoried.com 61
    73. 73. © 2011 www.getstoried.com 62
    74. 74. Story Blueprint: How to Map Your MessageHandsOn InnovationHubs - December 2011 © 2011 www.getstoried.com 63
    75. 75. DISBELIEFPeople aren’tbelieving, identifying,and buying into theold stories. © 2011 www.getstoried.com 64
    76. 76. Control the frame. Own the story. © 2011 www.getstoried.com 65
    77. 77. Become a MASTRStoryteller © 2011 www.getstoried.com 66
    78. 78. MotivationsAudienceStakesTrustRelationship © 2011 www.getstoried.com 67
    79. 79. MotivationsWhat inspired you to act?Why should I trust you?How is this relevant to me? © 2011 www.getstoried.com 68
    80. 80. Get Personal © 2011 www.getstoried.com 69
    81. 81. Story of Origin © 2011 www.getstoried.com 70
    82. 82. AudienceWho is audience (exactly)?How are you similar? (relate)What is their challenge? © 2011 www.getstoried.com 71
    83. 83. 3 Types of Citizens1. Personally ResponsibleHelp people they know...donate blood2. Participatory CitizensActive in community projects3. Justice-Oriented CitizensExamine causes and possible solutions Source: Joseph E. Kahne, Professor, Mills College. Study of 500 teenagers three years after high school graduation. Published in NYTimes, 7/31/10 © 2011 www.getstoried.com 72
    84. 84. Get Empathic © 2011 www.getstoried.com 73
    85. 85. StakesWhy right now? (Context)What forces at play? (EST)What is cost of inaction? © 2011 www.getstoried.com 74
    86. 86. Get Honest © 2011 www.getstoried.com 75
    87. 87. TrustHow solution solves issue?How build confidence?What makes it believable? © 2011 www.getstoried.com 76
    88. 88. Get Proof © 2011 www.getstoried.com 77
    89. 89. RelationshipWhat role can I play in story?How can I be a part of this?What’s call to action? © 2011 www.getstoried.com 78
    90. 90. Get Engaged © 2011 www.getstoried.com 79
    91. 91. MotivationsAudienceStakesTrustRelationship © 2011 www.getstoried.com 80
    92. 92. Final Recap1. Something to believe in2. Start with the messenger3. Reframe the conversation4. Story themes for volunteerism5. Create story blueprint for project © 2011 www.getstoried.com 81
    93. 93. See it to Believe It © 2011 www.getstoried.com 82
    94. 94. “The process of putting your life into order with abeginning, middle, and end forces you to see cause and effect.” - Catherine Barnes, The Moth © 2011 www.getstoried.com 83
    95. 95. Want to Improve Your Story? World’s Largest Virtual Conf on Storytelling (Feb 2012) Download free copy by visiting www.getstoried.com © 2011 www.getstoried.com 84

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