3. POP QUIZ
Digging into Brand Perceptions
Study in 2009 by BBMG of 2,000 consumers asked
what brands they perceive as most environmentally
and socially responsible in America.
(c) 2009 Michael Margolis www.getstoried.com 3
Wednesday, May 18, 2011
4. BEST
POP QUIZ
Digging into Brand Perceptions
Study in 2009 by BBMG of 2,000 consumers asked
what brands they perceive as most environmentally
and socially responsible in America.
(c) 2009 Michael Margolis www.getstoried.com 3
Wednesday, May 18, 2011
5. BEST WORST
POP QUIZ
Digging into Brand Perceptions
Study in 2009 by BBMG of 2,000 consumers asked
what brands they perceive as most environmentally
and socially responsible in America.
(c) 2009 Michael Margolis www.getstoried.com 3
Wednesday, May 18, 2011
12. Visionaries.
Innovators.
Entrepreneurs.
‣How do you translate
something new and different
into mainstream acceptance?
‣How do you get others to
believe, see, and care about
the same things you do?
(c) 2009 Michael Margolis www.getstoried.com 9
Wednesday, May 18, 2011