Mdnp get_storied

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"How to Turn Your Supporters into True Believers"

A keynote address for Maryland NonProfits on "How to Structure Your Message for True Engagement"

In this hands-on session, you’ll learn specific storytelling techniques for engaging true belief and commitment around your work. You’ll brainstorm with peers and walk away with a Story Blueprint -- specific elements to incorporate into your fundraising proposals, website, and social media.

You'll learn:
* What's missing from most social change storytelling
* Specific storytelling themes for igniting passion and commitment
* Why the story begins with you as the messenger (your personal story)
* How to go beyond one-time engagement to sustained relationship

Published in: News & Politics, Business
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Mdnp get_storied

  1. 1. How to Turn Supporters Into True BelieversMaryland Nonprofits - March 5 2012 © 2012 www.getstoried.com 1
  2. 2. @getstoried © 2012 www.getstoried.com 2
  3. 3. BEST WORSTPOP QUIZExploring PerceptionsStudy in 2009 by BBMG of 2,000 consumers askedwhat brands they perceive as most environmentallyand socially responsible in America. © 2012 www.getstoried.com 3
  4. 4. Which Story Do You Believe In? © 2012 www.getstoried.com 4
  5. 5. PRIUS VOLVOBENZ CIVIC © 2012 www.getstoried.com 5
  6. 6. ETHOS ALUMNIFAITH DREAMS © 2012 www.getstoried.com 6
  7. 7. © 2012 www.getstoried.com 7
  8. 8. People don’t buy aproduct, brand, or cause.They buy the story that’s attached to it. © 2012 www.getstoried.com 8
  9. 9. Big Dilemmas How do you get others to see, care and believe in thesame things you do?How do you translate anything new anddifferent into cultural acceptance? © 2012 www.getstoried.com 9
  10. 10. Renaissance in Storytelling© 2012 www.getstoried.com 10
  11. 11. Storytelling...In ContextOrigin StoryBrand StoryFundraising StoryPersonal StoryValues StoryParticipant StoryImpact Story © 2012 www.getstoried.com 11
  12. 12. Help You Become Consciousof Your Storytelling1. Pattern recognition2. Address self-sabotage behavior3. Change story for new context4. Question your assumptions5. Expand the “Golden Principle” © 2012 www.getstoried.com 12
  13. 13. <HOW to tell the story >Having a story that’s WORTH telling © 2012 www.getstoried.com 13
  14. 14. Storytelling begins with WHY. © 2012 www.getstoried.com 14
  15. 15. WDYDWYD? © 2012 www.getstoried.com 15
  16. 16. How NPOs Tell the StoryGuilt PrideShame CelebrationRighteous ExcitementJustice IntrigueCrisis JoyPity Hope © 2012 www.getstoried.com 16
  17. 17. Social Change is woven from 3 elements: SELF US NOWSELF: Story of why I have been calledUS: Story of why we have been calledNOW: Story of urgent challenge called to act on Source: Marshall Ganz, Harvard Kennedy School © 2012 www.getstoried.com 17
  18. 18. MY STORY © 2012 www.getstoried.com 18
  19. 19. MY STORY Perpetual misfit, nerd, and outsider... © 2012 www.getstoried.com 19
  20. 20. Born in Ohio, I Grew Up In: Bussiny Brentwood/L.A.Switzerland California © 2012 www.getstoried.com 20
  21. 21. Inventor Artist/Teacher © 2012 www.getstoried.com 21
  22. 22. I studied cultural anthropology and comparative religion © 2012 www.getstoried.com 22
  23. 23. Social EntrepreneurVolunteer Solutions CitySkills © 2012 www.getstoried.com 23
  24. 24. Storytelling... © 2012 www.getstoried.com 24
  25. 25. Three Chapters So Far Social Entrepreneur (BOSTON ‘98-’01) Co-founded 2 nonprofit tech start-ups (CitySkills and Volunteer Solutions) before age of 23. Support from Rockefeller Fdn, New Profit Inc, Fast Company. Storytelling Consultant (DC/NYC ‘01-’09) Founded THIRSTY-FISH, pioneering strategic storytelling firm. Clients included AARP, Ernst & Young, Marriott, Merck, NASA, and UN Foundation. Education & Media Co. (NYC ‘09-’12) Founded Get Storied. Built Online Community. Produce How-To Programs and Virtual Events. Teach for Zappos, Audubon, Etsy, HandsOn. © 2012 www.getstoried.com 25
  26. 26. Get Storied: a tribe for marketers,change-makers, content creators 15 Axioms for Change-Makers (11K downloads in 2 years) Storytelling’s Biggest Online Conference - April 16-20, 2012 Story University : 7-Step Story System for Personal Branding © 2012 www.getstoried.com 26
  27. 27. “Tell a story people can identifywith as their own -- and the need to persuade, convince, or sell them on anything disappears.” © 2012 www.getstoried.com 27
  28. 28. STORY OF SELF © 2012 www.getstoried.com 28
  29. 29. You are all messengers of your cause © 2012 www.getstoried.com 29
  30. 30. Social Change is woven from 3 elements: SELF US NOW SELF: Story of why I have been called Source: Marshall Ganz, Harvard Kennedy School © 2012 www.getstoried.com 30
  31. 31. © 2012 www.getstoried.com 31
  32. 32. Back Story Exercise - What forces shaped you - Where you were born/raised - Who your parents are - What you studied in life - Why you see the world as you do - How is your work personal? © 2012 www.getstoried.com 32
  33. 33. “I had to knowand understandmy own storybefore I couldlisten to and helpother people withtheirs.” - Barack Obama © 2012 www.getstoried.com 33
  34. 34. Invisible Lines of Connection That Leads to Trust & Relationship © 2012 www.getstoried.com 34
  35. 35. Key Elements of Your Personal Story Authentic Personal Branding for Leaders, Change-Makers, and Advocates 1. Tell story of who u are, what u do, who u serve 2. Establish relevance in the mind of audience 3. Provide a coherent back story and origins 4. Be confident w/o bragging or boasting 5. Be personal w/o oversharing too much 6. Offer a clear invitation into relationship 7. Perceived worth/value linked to personal story © 2012 www.getstoried.com 35
  36. 36. “No matter what you do in your life, what you create, what career youhave, whether you have a family orkids, or make a lot of money… yourgreatest creation is always going to be your life’s story.” - Jonathan Harris © 2012 www.getstoried.com 36
  37. 37. 5-Step Story Framework Motivations Audience Stakes Trust Relationship © 2012 www.getstoried.com 37
  38. 38. © 2012 www.getstoried.com 38
  39. 39. How to Structure Message For True EngagementMaryland Nonprofits - March 5, 2012 © 2012 www.getstoried.com 39
  40. 40. My Gift For Each of You © 2012 www.getstoried.com 40
  41. 41. Gift Copy of my Storytelling Manifesto, Plus Slides and Extra Bonuses... For quick access: www.getstoried.com/mdnp 1. Enter your first name 2. And your email address © 2012 www.getstoried.com 41
  42. 42. STORY OF US © 2012 www.getstoried.com 42
  43. 43. Social Change is woven from 3 elements: SELF US NOW US: Story of why we have been called Source: Marshall Ganz, Harvard Kennedy School © 2012 www.getstoried.com 43
  44. 44. “Great stories agree with ourworldview. The best stories don’tteach people anything new. Insteadthe best stories agree with what theaudience already believes and makes[them] feel smart and secure whenreminded how right they were in thefirst place.” - Seth Godin © 2012 www.getstoried.com 44
  45. 45. “The power of your storygrows exponentially as more and more people accept your story as their truth.” © 2012 www.getstoried.com 45
  46. 46. Is Your Story Big Enough? © 2012 www.getstoried.com 46
  47. 47. The multi-million dollar renovation of Laniākea intoa Downtown Women’s Club “with a mission”broadened the appeal and benefits of membership Hawai’i Women’s Org ‣$5MM biz transformation of community nonprofit ‣Re-invented story, linking past/future into relevance © 2012 www.getstoried.com 47
  48. 48. The Evolution of YWCA of O’ahu: Creating a Contrast Frame Old Story New Story Philanthropy Membership Help Less Fortunate Working Women Social Justice Community Leadership Swim and Gym Downtown W Club © 2012 www.getstoried.com 48
  49. 49. © 2012 www.getstoried.com 49
  50. 50. The Evolution of AARP: Creating a Contrast Frame Old Story New Story Twilight Years Third-Age Elders/Retired 60 is the new 60Tireless Defender Resource Center Transactional Relational © 2012 www.getstoried.com 50
  51. 51. Help people locatethemselves in your story © 2012 www.getstoried.com 51
  52. 52. Everybody Dreams... © 2012 www.getstoried.com 52
  53. 53. Exercise: Everybody Wants... © 2012 www.getstoried.com 53
  54. 54. Everybody Has The Right To... Really? Says who? By what natural law? My beliefs say otherwise... Not where I come from! I don’t think so... Who are you to say I’m wrong? © 2012 www.getstoried.com 54
  55. 55. Exercise: Everybody Wants...Everybody wants to tell their story...Everybody wants a place to call home...Everybody wants to provide for their family...Everybody wants to be a somebody...Everybody wants food that makes them feel good...Everybody wants a chance at American Dream...Everybody wants to belong to something greater...Every parent wants their child to succeed... © 2012 www.getstoried.com 55
  56. 56. The bigger the story,the more room underthe tent for people tolocate themselves in it. © 2012 www.getstoried.com 56
  57. 57. You’re Invited to Join Me For5 Days. 20 Speakers. All ONLINE. ‣ Jonah Sachs, Free Range ‣ Jim Signorelli, Story Branding ‣ Kahlil Ashanti, Cirque de Soleil ‣ Patricia Fripp, NSA ‣ John Capecci, Living Proof ‣ Robert Richman, Zappos © 2012 www.getstoried.com 57
  58. 58. STORY OF NOW © 2012 www.getstoried.com 58
  59. 59. Storytelling In ContextOrigin StoryBrand StoryFundraising StoryPersonal StoryValues StoryParticipant StoryImpact Story © 2012 www.getstoried.com 59
  60. 60. Social Change is woven from 3 elements: SELF US NOWNOW: Story of the urgent challenge we are called to act on Source: Marshall Ganz, Harvard Kennedy School © 2012 www.getstoried.com 60
  61. 61. MASTR The Art ofStorytelling © 2012 www.getstoried.com 61
  62. 62. MotivationsAudienceStakesTrustRelationship © 2012 www.getstoried.com 62
  63. 63. MotivationsWhat inspired you to act?Why should I trust you?How is this relevant to me? © 2012 www.getstoried.com 63
  64. 64. AudienceWho is audience (common)?What do u know about them?Why do you care so much? © 2012 www.getstoried.com 64
  65. 65. StakesWhy right now? (Context)What forces at play?What is cost of inaction?What is the opportunity? © 2012 www.getstoried.com 65
  66. 66. TrustHow does it work?What creates confidence?What other proof points? © 2012 www.getstoried.com 66
  67. 67. RelationshipWhat role can play in story?How can write next chapter?What’s invite/call to action? © 2012 www.getstoried.com 67
  68. 68. MotivationsAudienceStakesTrustRelationship © 2012 www.getstoried.com 68
  69. 69. Opportunities to Go Deeper Storytelling’s Largest Online Conference (April 16-20) 7-Step Storytelling System for Personal Branding 2-Day Intensive in NYC (Week of July 9) © 2012 www.getstoried.com 69
  70. 70. My Gift For Each of You © 2012 www.getstoried.com 70
  71. 71. Gift Copy of my Storytelling Manifesto, Plus Slides and Extra Bonuses... For quick access: www.getstoried.com/mdnp 1. Enter your first name 2. And your email address © 2012 www.getstoried.com 71
  72. 72. How You See Yourself =How You See the World =How the World Sees You © 2011 www.getstoried.com 72
  73. 73. “Storytelling is fortune-telling.The story you tell and believe is a self-fulfilling prophesy.” © 2012 www.getstoried.com 73
  74. 74. “Those who do not have power overthe story that dominates their lives -- the power to retell it, rethink it, deconstruct it, joke about it, andchange it as times change -- truly are powerless, because they cannot think new thoughts.” - Salman Rushdie © 2012 www.getstoried.com 74

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