GoldenFleece StoryCon 2010 - Story 2.0, the Evolution of Organizational Storytelling

Story 2.0: The Evolution of Org Storytelling Smithsonian/GoldenFleece Story Conference, George Mason University Michael Margolis, President, Get Storied - April 17, 2010 (c) 2009 Michael Margolis www.getstoried.com 1 1

Halo, I’m Michael Margolis I advise biz, npos, and creatives on how to get others to believe in their story. ‣ Virtual CMO - re-branding/change ‣ Believe Me - Story Manifesto ‣ Story University - e-courses ‣ The New Storytellers - podcast ‣ GetStoried.com - blog/watering well (c) 2009 Michael Margolis www.getstoried.com 9 9

Visionaries. Innovators. Entrepreneurs. ‣How do you translate something new/different into mainstream reality? ‣How do you get others to believe, see, care about same things you do? (c) 2009 Michael Margolis www.getstoried.com 13 13

Narrative (Point of View) Character - something to remember Passion - focus on what u care about Opinion - say what you really think Authentic - let ur geek/freak out Familiar - talk to me like we’re BFFs (c) 2009 Michael Margolis www.getstoried.com 43 43

Motivations: Personal Inquiry What happened earlier in life/work led u down this path? What r u trying to resolve, reconcile, or ﬁnd answers to? What are your deﬁning moments that shaped who u r? Where do you possess deepest passion and curiosities? What have you learned thru hard work, growth, or pain? What do u know by very nature/experience of who u r? (c) 2009 Michael Margolis www.getstoried.com 48 48

Map Your World: Social Media Social bookmarking - cool stuff Blogging - journaling ideas/concepts Life-streaming - what’s interesting Creating media - consumable Gathering your tribe - community (c) 2009 Michael Margolis www.getstoried.com 60 60

Old Story New Story INDIVIDUAL Versus TEAM Special Olympics is trying to address the challenge of social isolation. Despite the highs of game-day achievement, athletes return back to their lives and experience separation or exclusion. (c) 2009 Michael Margolis www.getstoried.com 68 68

The Evolution of Special Olympics: Creating a Contrast Frame Old Story New Story Individual achievement Social cohesion I am special We are similar Separate Inclusion Competitive glory Collaborative success (c) 2009 Michael Margolis www.getstoried.com 69 69

The Evolution of AARP: Creating a Contrast Frame Old Story New Story Retirement Third-Age Elderly 60 is the new 30 Tireless Defender Resource Center Transactional Relational (c) 2009 Michael Margolis www.getstoried.com 71 71

The Evolution of NASA: Creating a Contrast Frame Old Story New Story failure is not an option open communications process-driven purpose-driven expert culture sharing knowledge set protocol continuous learning (c) 2009 Michael Margolis www.getstoried.com 73 73

Next E-Course @Story U } Personal Branding Starts Social Media May 20 Storytelling 12 Week Virtual Bootcamp Interactive, Hands-on, Peer Support www.storyuniversity.net (c) 2009 Michael Margolis www.getstoried.com 82 82

Storytelling Manifesto 15 Storytelling Axioms Reframes Persuasion New Mindset/Language } Signed copies available for purchase Digital version as free download www.believemethebook.com (c) 2009 Michael Margolis www.getstoried.com 84 84

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GoldenFleece StoryCon 2010 - Story 2.0, the Evolution of Organizational Storytelling

by Michael Margolis

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