GoldenFleece StoryCon 2010 - Story 2.0, the Evolution of Organizational Storytelling

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  • 1. Story 2.0: The Evolution of Org Storytelling Smithsonian/GoldenFleece Story Conference, George Mason University Michael Margolis, President, Get Storied - April 17, 2010 (c) 2009 Michael Margolis www.getstoried.com 1 1
  • 2. STORY 2.0 (c) 2009 Michael Margolis www.getstoried.com 2 2
  • 3. Twitterati: @getstoried #storycon (c) 2009 Michael Margolis www.getstoried.com 3 3
  • 4. You probably won’t learn any thing you don’t already know. (c) 2009 Michael Margolis www.getstoried.com 4 4
  • 5. Infinite knowledge. (c) 2009 Michael Margolis www.getstoried.com 5 5
  • 6. Prima materia of our reality. (c) 2009 Michael Margolis www.getstoried.com 6 6
  • 7. AGENDA > context > point of view > wayfinding > re-framing (c) 2009 Michael Margolis www.getstoried.com 7 7
  • 8. I love questions. (c) 2009 Michael Margolis www.getstoried.com 8 8
  • 9. Halo, I’m Michael Margolis I advise biz, npos, and creatives on how to get others to believe in their story. ‣ Virtual CMO - re-branding/change ‣ Believe Me - Story Manifesto ‣ Story University - e-courses ‣ The New Storytellers - podcast ‣ GetStoried.com - blog/watering well (c) 2009 Michael Margolis www.getstoried.com 9 9
  • 10. I’ve often felt an outsider, different, rejected, misunderstood. (c) 2009 Michael Margolis www.getstoried.com 10 10
  • 11. My Dad Born/raised in bush of Zimbabwe. Trained as scientist engineer, inventor w/ 30+ patents. Painter at age 65 (c) 2009 Michael Margolis www.getstoried.com 11 11
  • 12. My Mom Assemblage artist and painter Educator/Teacher Designed for children’s museums, toys, playgrounds (c) 2009 Michael Margolis www.getstoried.com 12 12
  • 13. Visionaries. Innovators. Entrepreneurs. ‣How do you translate something new/different into mainstream reality? ‣How do you get others to believe, see, care about same things you do? (c) 2009 Michael Margolis www.getstoried.com 13 13
  • 14. Ideas are the easy part. Getting others to believe in your ideas is a totally different story. (c) 2009 Michael Margolis www.getstoried.com 14 14
  • 15. We teach what we need to learn most. (c) 2009 Michael Margolis www.getstoried.com 15 15
  • 16. EXERCISE Tell a story about the riddle you are trying to solve...the larger mystery...that draws you into storytelling. (c) 2009 Michael Margolis www.getstoried.com 16 16
  • 17. “I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama (c) 2009 Michael Margolis www.getstoried.com 17 17
  • 18. CONTEXT (c) 2009 Michael Margolis www.getstoried.com 18 18
  • 19. Why is storytelling more important than ever? (c) 2009 Michael Margolis www.getstoried.com 19 19
  • 20. We don’t know who to trust and what to believe. (c) 2009 Michael Margolis www.getstoried.com 20 20
  • 21. (c) 2009 Michael Margolis www.getstoried.com 21 21
  • 22. Everybody is a storyteller. (c) 2009 Michael Margolis www.getstoried.com 22 22
  • 23. (c) 2009 Michael Margolis www.getstoried.com 23 23
  • 24. (c) 2009 Michael Margolis www.getstoried.com 24 24
  • 25. Gary Vaynerchuck, Wine Library (c) 2009 Michael Margolis www.getstoried.com 25 25
  • 26. Why do we need permission to be who we are? (c) 2009 Michael Margolis www.getstoried.com 26 26
  • 27. < HOW to tell the story > Having a story that’s WORTH telling (c) 2009 Michael Margolis www.getstoried.com 27 27
  • 28. (c) 2009 Michael Margolis www.getstoried.com 28 28
  • 29. Search for meaning - act/deed - experience value - suffering Source: Victor Frankl (c) 2009 Michael Margolis www.getstoried.com 29 29
  • 30. Organizations are seeking a new vocabulary. (c) 2009 Michael Margolis www.getstoried.com 30 30
  • 31. The Business of Intangibles intangibles Experience 2000 Economy products services 1980s tangibles (c) 2009 Michael Margolis www.getstoried.com 31 31
  • 32. People don’t buy the product, solution, or idea. They buy the story that’s attached to it. (c) 2009 Michael Margolis www.getstoried.com 32 32
  • 33. Branding Innovation Change Marketing Culture (c) 2009 Michael Margolis www.getstoried.com 33 33
  • 34. Identity Thoughtleadership Perception Engagement Growth (c) 2009 Michael Margolis www.getstoried.com 34 34
  • 35. Infinite market. (c) 2009 Michael Margolis www.getstoried.com 35 35
  • 36. POINT OF VIEW (c) 2009 Michael Margolis www.getstoried.com 36 36
  • 37. Storytelling: commodity tactic/technique just a fad (c) 2009 Michael Margolis www.getstoried.com 37 37
  • 38. “Hint: if you’re complaining about the fishbowl, you are still in the fishbowl.” - @chrisbrogan (c) 2009 Michael Margolis www.getstoried.com 38 38
  • 39. We have the power to choose what story we want to live. (c) 2009 Michael Margolis www.getstoried.com 39 39
  • 40. You Can’t Own Your Market. But You Can Own Your Story. (c) 2009 Michael Margolis www.getstoried.com 40 40
  • 41. N (POV) narrative point of view (c) 2009 Michael Margolis www.getstoried.com 41 41
  • 42. Who’s your fav storyteller? Why? (c) 2009 Michael Margolis www.getstoried.com 42 42
  • 43. Narrative (Point of View) Character - something to remember Passion - focus on what u care about Opinion - say what you really think Authentic - let ur geek/freak out Familiar - talk to me like we’re BFFs (c) 2009 Michael Margolis www.getstoried.com 43 43
  • 44. Published Manifesto in 90 Days www.believemethebook.com reframed convo new language beacon 4 my tribe (c) 2009 Michael Margolis www.getstoried.com 44 44
  • 45. “Believe in yourself. and stop trying to convince others.” - de la vega (c) 2009 Michael Margolis www.getstoried.com 45 45
  • 46. Everybody needs a backstory. (c) 2009 Michael Margolis www.getstoried.com 46 46
  • 47. Your Origins Define You Consider the circumstances for how you gained your powers. (c) 2009 Michael Margolis www.getstoried.com 47 47
  • 48. Motivations: Personal Inquiry What happened earlier in life/work led u down this path? What r u trying to resolve, reconcile, or find answers to? What are your defining moments that shaped who u r? Where do you possess deepest passion and curiosities? What have you learned thru hard work, growth, or pain? What do u know by very nature/experience of who u r? (c) 2009 Michael Margolis www.getstoried.com 48 48
  • 49. (c) 2009 Michael Margolis www.getstoried.com 49 49
  • 50. WAYFINDING (c) 2009 Michael Margolis www.getstoried.com 50 50
  • 51. *$@#!? (c) 2009 Michael Margolis www.getstoried.com 51 51
  • 52. Bad news? There is no map. Good news? You are the mapmaker. - Shoshana Zuboff (c) 2009 Michael Margolis www.getstoried.com 52 52
  • 53. (c) 2009 Michael Margolis www.getstoried.com 53 53
  • 54. how do you feel about social media? (c) 2009 Michael Margolis www.getstoried.com 54 54
  • 55. (c) 2009 Michael Margolis www.getstoried.com 55 55
  • 56. newEGOmindset (c) 2009 Michael Margolis www.getstoried.com 56 56
  • 57. We are taught the goal is domination “I’m going to rule this town” (c) 2009 Michael Margolis www.getstoried.com 57 57
  • 58. You better figure out who you are “I’ve got something meaningful to share” (c) 2009 Michael Margolis www.getstoried.com 58 58
  • 59. Scott Stratten, Un-Marketing (c) 2009 Michael Margolis www.getstoried.com 59 59
  • 60. Map Your World: Social Media Social bookmarking - cool stuff Blogging - journaling ideas/concepts Life-streaming - what’s interesting Creating media - consumable Gathering your tribe - community (c) 2009 Michael Margolis www.getstoried.com 60 60
  • 61. As a storyteller, you are forever at the mercy of your audience. (c) 2009 Michael Margolis www.getstoried.com 61 61
  • 62. RE-FRAMING (c) 2009 Michael Margolis www.getstoried.com 62 62
  • 63. Long Walk Home (c) 2009 Michael Margolis www.getstoried.com 63 63
  • 64. Let people see or find themselves thru your story. (c) 2009 Michael Margolis www.getstoried.com 64 64
  • 65. What’s The Goal? Audience Point of View Perception Your Story = Their Story (c) 2009 Michael Margolis www.getstoried.com 65 65
  • 66. The power of your story grows exponentially as more and more people accept your story as their truth. (c) 2009 Michael Margolis www.getstoried.com 66 66
  • 67. Possibility Constraint (c) 2009 Michael Margolis www.getstoried.com 67 67
  • 68. Old Story New Story INDIVIDUAL Versus TEAM Special Olympics is trying to address the challenge of social isolation. Despite the highs of game-day achievement, athletes return back to their lives and experience separation or exclusion. (c) 2009 Michael Margolis www.getstoried.com 68 68
  • 69. The Evolution of Special Olympics: Creating a Contrast Frame Old Story New Story Individual achievement Social cohesion I am special We are similar Separate Inclusion Competitive glory Collaborative success (c) 2009 Michael Margolis www.getstoried.com 69 69
  • 70. (c) 2009 Michael Margolis www.getstoried.com 70 70
  • 71. The Evolution of AARP: Creating a Contrast Frame Old Story New Story Retirement Third-Age Elderly 60 is the new 30 Tireless Defender Resource Center Transactional Relational (c) 2009 Michael Margolis www.getstoried.com 71 71
  • 72. (c) 2009 Michael Margolis www.getstoried.com 72 72
  • 73. The Evolution of NASA: Creating a Contrast Frame Old Story New Story failure is not an option open communications process-driven purpose-driven expert culture sharing knowledge set protocol continuous learning (c) 2009 Michael Margolis www.getstoried.com 73 73
  • 74. TOOL Create your own contrast frame describing the conceptual shift from the old story to the new story (c) 2009 Michael Margolis www.getstoried.com 74 74
  • 75. The Evolution of _________: Creating a Contrast Frame Old Story New Story (c) 2009 Michael Margolis www.getstoried.com 75 75
  • 76. The bigger the story, the more room under the tent for people to locate themselves inside. (c) 2009 Michael Margolis www.getstoried.com 76 76
  • 77. Good stories socialize the truth into reality. (c) 2009 Michael Margolis www.getstoried.com 77 77
  • 78. Choosing the road less travelled... (c) 2009 Michael Margolis www.getstoried.com 78 78
  • 79. You can’t change anything you hate. (c) 2009 Michael Margolis www.getstoried.com 79 79
  • 80. RE-CAP > context > point of view > wayfinding > re-framing (c) 2009 Michael Margolis www.getstoried.com 80 80
  • 81. Guest Bloggers, Guest Teachers, Interns, Friends michael@getstoried.com twitter.com/getstoried fb.com/michael.margolis (c) 2009 Michael Margolis www.getstoried.com 81 81
  • 82. Next E-Course @Story U } Personal Branding Starts Social Media May 20 Storytelling 12 Week Virtual Bootcamp Interactive, Hands-on, Peer Support www.storyuniversity.net (c) 2009 Michael Margolis www.getstoried.com 82 82
  • 83. Interview Dialogue Podcast Series Every Other Tues 1pm EST www.thenewstorytellers.com (c) 2009 Michael Margolis www.getstoried.com 83 83
  • 84. Storytelling Manifesto 15 Storytelling Axioms Reframes Persuasion New Mindset/Language } Signed copies available for purchase Digital version as free download www.believemethebook.com (c) 2009 Michael Margolis www.getstoried.com 84 84
  • 85. Storytelling is like fortune-telling. The act of choosing a certain story determines probability of future outcomes. (c) 2009 Michael Margolis www.getstoried.com 85 85