DIYDaysNYC Get Storied - The Real You: Personal Branding, Social Media, Storytelling

Halo, I’m Michael Margolis I advise biz, npos, and creatives on how to get others to believe in their story. ‣ Virtual CMO - re-branding/change ‣ Believe Me - Story Manifesto ‣ Story University - e-courses ‣ The New Storytellers - podcast ‣ GetStoried.com - blog/watering well (c) 2009 Michael Margolis www.getstoried.com 6 6

Visionaries. Innovators. Entrepreneurs. ‣How do you translate something new and different into mainstream acceptance? ‣How do you get others to believe, see, and care about the same things you do? (c) 2009 Michael Margolis www.getstoried.com 11 11

Narrative (Point of View) Character - something to remember Passion - focus on what u care about Opinion - say what you really think Authentic - let ur geek/freak out Familiar - talk to me like we’re BFFs (c) 2009 Michael Margolis www.getstoried.com 35 35

Map Your World: Social Media Social bookmarking - cool stuff Blogging - journaling ideas/concepts Life-streaming - what’s interesting Creating media - consumable Gathering your tribe - community (c) 2009 Michael Margolis www.getstoried.com 41 41

How Does it Feel to be Them? Imagine you woke tomorrow as Tiger Woods or the CEO of Toyota. It’s easy to vilify or judge them for their missteps. We project all sorts of assumptions onto their story. We quickly forget they are human beings. Can you empathize with their situation? Imagine if your mistakes were being dissected and discussed by millions of people. (c) 2009 Michael Margolis www.getstoried.com 48 48

Brand Story Engagement How Audiences Locate Themselves in Your Story 1 2 3 Emotional Meaningful Pride of capital experiences belonging MOTIVATION PLATFORM OWNERSHIP !!Mission !! Memorable acts !! Self-identification !! Needs/interests !! Symbolic celebration !! Co-creation !! Dreams/aspirations !! Social connection !! Status/recognition (c) 2009 Michael Margolis www.getstoried.com 51 51

Next E-Course @Story U } Personal Branding Starts Social Media May 20 Storytelling 12 Week Virtual Bootcamp Interactive, Hands-on, Peer Support www.storyuniversity.net (c) 2009 Michael Margolis www.getstoried.com 57 57

Storytelling Manifesto 15 Storytelling Axioms Reframes Persuasion New Mindset/Language } Signed copies available for purchase Digital version as free download www.believemethebook.com (c) 2009 Michael Margolis www.getstoried.com 59 59

http://www.olafmolenaar.com	38
http://spatiallyrelevant.org	36
http://www.slideshare.net	31
http://www.getstoried.com	15
http://socialmedianederland.com	7
http://drgranma.blogspot.com	7
http://thoughts.vivianpein.de	5
http://olafmolenaar.posterous.com	2
http://91.83.45.48	2
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DIYDaysNYC Get Storied - The Real You: Personal Branding, Social Media, Storytelling

by Michael Margolis on Apr 05, 2010

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DIYDaysNYC Get Storied - The Real You: Personal Branding, Social Media, Storytelling — Presentation Transcript