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Creativity in Biz Conference

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Ideas comes easy, getting others to believe in your ideas is a completely different story.

Ideas comes easy, getting others to believe in your ideas is a completely different story.

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  • 1. Is Your Story Big Enough? Creativity in Business Conference, October 4, ’09 Michael Margolis, President of Get Storied (c) 2009 Michael Margolis www.getstoried.com 1
  • 2. How do you get others to believe in your story? (c) 2009 Michael Margolis www.getstoried.com 2
  • 3. www.believemethebook.com (c) 2009 Michael Margolis www.getstoried.com 3
  • 4. My Dad ‣ Born in the bush of Zimbabwe, Africa ‣ Trained as engineer, inventor w/ 30+ patents ‣ Hobby artist - his first painting, a self-portrait (c) 2009 Michael Margolis www.getstoried.com 4
  • 5. My Mom ‣ Educator and teacher for 30+ years ‣ Designed for children’s museums, toys, and playgrounds ‣ Lifelong artist, painter, children’s book writer (c) 2009 Michael Margolis www.getstoried.com 5
  • 6. This is Me ‣ Raised in Switzerland & Los Angeles = now NYC ‣ Lifelong entrepreneur; co-founding 2 nonprofits before 22 years old ‣ I’m not a painter (left handed and partially color-blind) (c) 2009 Michael Margolis www.getstoried.com 6
  • 7. Coming of Age in a Digital World Studied cultural anthropology, comparative religion, and language of business. 1998: Internet revolution. 500k tech jobs unfilled. major societal shifts. New global mash-up and convergence. value-systems and world-views colliding. (c) 2009 Michael Margolis www.getstoried.com 7
  • 8. So...Who Created You? Think about who influenced/shaped your creative expression Get up and walk across the room to find a partner Decide on (a) teller and (b) listener The teller has 2 min to share their story; the listener listens Switch roles, teller has 2 min to tell story (c) 2009 Michael Margolis www.getstoried.com 8
  • 9. “I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama (c) 2009 Michael Margolis www.getstoried.com 9
  • 10. Agenda for Today 1. Connect to Authenticity 2. Look for the Bigger Story 3. Seek Co-Creation (c) 2009 Michael Margolis www.getstoried.com 10
  • 11. Ideas come easy. Getting others to believe in those ideas is a totally different story. (c) 2009 Michael Margolis www.getstoried.com 11
  • 12. (c) 2009 Michael Margolis www.getstoried.com 12
  • 13. NEXT: The Long Walk Home... (c) 2009 Michael Margolis www.getstoried.com 12
  • 14. Visionaries. Innovators. Entrepreneurs. ‣How do you translate something new and different into mainstream acceptance? ‣How do you get others to see, care, and believe about the same things you do? (c) 2009 Michael Margolis www.getstoried.com 13
  • 15. What’s one thing about your work you’re trying to bring into acceptance? (c) 2009 Michael Margolis www.getstoried.com 14
  • 16. If you’re going to have a story, have a BIG story, or none at all.     - Joseph Campbell (c) 2009 Michael Margolis www.getstoried.com 15
  • 17. Which Story Would You Rather Be? (c) 2009 Michael Margolis www.getstoried.com 16
  • 18. The bigger the story, the more room under the tent for people to locate themselves inside. (c) 2009 Michael Margolis www.getstoried.com 17
  • 19. < HOW to tell the story > HAVING a story to tell (c) 2009 Michael Margolis www.getstoried.com 18
  • 20. What’s one thing about your work you’re trying to bring into acceptance? (c) 2009 Michael Margolis www.getstoried.com 19
  • 21. 1 2 Drucker’s Creativity Formula (c) 2009 Michael Margolis www.getstoried.com 20
  • 22. (c) 2009 Michael Margolis www.getstoried.com 21
  • 23. Make something better (c) 2009 Michael Margolis www.getstoried.com 21
  • 24. Make Get others something to care better about it (c) 2009 Michael Margolis www.getstoried.com 21
  • 25. INNOVATION Make Get others something to care better about it (c) 2009 Michael Margolis www.getstoried.com 21
  • 26. INNOVATION MARKETING Make Get others something to care better about it (c) 2009 Michael Margolis www.getstoried.com 21
  • 27. INNOVATION MARKETING ? Make Get others something to care better about it (c) 2009 Michael Margolis www.getstoried.com 21
  • 28. INNOVATION MARKETING ? Make Get others something to care better about it ? (c) 2009 Michael Margolis www.getstoried.com 21
  • 29. INNOVATION MARKETING ? Make Get others something to care better about it ? Brainstorm bigger versions for both/either side (c) 2009 Michael Margolis www.getstoried.com 21
  • 30. People need to identify and see themselves in your story. Then it becomes their story. (c) 2009 Michael Margolis www.getstoried.com 22
  • 31. Story is: “A fact, wrapped in an emotion that compels us to take an action that transforms our world.” - Robert Dickman (c) 2009 Michael Margolis www.getstoried.com 23
  • 32. Think of your customers or constituents. What do they dream about or want most? (c) 2009 Michael Margolis www.getstoried.com 24
  • 33. ...the same dreams we all do (c) 2009 Michael Margolis www.getstoried.com 25
  • 34. opportunity acknowledgement belonging marvel freedom (c) 2009 Michael Margolis www.getstoried.com 26
  • 35. (c) 2009 Michael Margolis www.getstoried.com 27
  • 36. POP QUIZ Perception is King Recent study by BBMG of 2,000 consumers asked what brands they perceive as most environmentally and socially responsible. (c) 2009 Michael Margolis www.getstoried.com 28
  • 37. BEST POP QUIZ Perception is King Recent study by BBMG of 2,000 consumers asked what brands they perceive as most environmentally and socially responsible. (c) 2009 Michael Margolis www.getstoried.com 28
  • 38. BEST WORST POP QUIZ Perception is King Recent study by BBMG of 2,000 consumers asked what brands they perceive as most environmentally and socially responsible. (c) 2009 Michael Margolis www.getstoried.com 28
  • 39. Your brand is only as strong as the stories that people tell about you. (c) 2009 Michael Margolis www.getstoried.com 29
  • 40. (c) 2009 Michael Margolis www.getstoried.com 30
  • 41. Which would you rather have? (c) 2009 Michael Margolis www.getstoried.com 30
  • 42. People don’t buy the product, solution, or idea - they buy the story that’s attached to it. (c) 2009 Michael Margolis www.getstoried.com 31
  • 43. The Business of Intangibles intangibles Experience 2000 Economy products services 1980s tangibles (c) 2009 Michael Margolis www.getstoried.com 32
  • 44. Is your story big enough? (c) 2009 Michael Margolis www.getstoried.com 33
  • 45. The multi-million dollar renovation of Laniākea into a Downtown Women’s Club “with a mission” broadened the appeal and benefits of membership Hawaii Women’s Org ‣$5MM biz transformation of community nonprofit ‣Re-invented story, linking past/future into relevance ‣Story: what it means to be a working woman (c) 2009 Michael Margolis www.getstoried.com 34
  • 46. Co-Creation (c) 2009 Michael Margolis www.getstoried.com 35
  • 47. INNOVATION MARKETING ? Make Get others something to care better about it ? How Might Others Co- Create with You? (c) 2009 Michael Margolis www.getstoried.com 36
  • 48. Storytelling is an act of fortune-telling. The very act of choosing a certain story defines potential outcomes. (c) 2009 Michael Margolis www.getstoried.com 37
  • 49. Continue the Story... Complete evaluation form - provide an email address, and you’ll receive today’s slides and excerpt of my Storytelling Manifesto (Oct ’09). Become my friend - Michael Margolis (Facebook, Twitter, Linkedin) Email me - michael@getstoried.com for complimentary feedback on your evolving story (c) 2009 Michael Margolis www.getstoried.com 38