2013 ALA Keynote

@GetStoried 1
Storytelling Mojo:
Creating the 21st Century
Library Narrative
Michael Margolis
CEO, Get Storied

@GetStoried 3
Re-Framing the Story
Innovation Examples
Story Strategies
AGENDA

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“You never change things by
ﬁghting the existing reality. To
change something, build a new
model that makes the existing
reality obsolete.”
― Buckminster Fuller

@GetStoried 6
Inventor/Scientist Artist/Teacher

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“What used to be the
purview of the shamans,
elders, and priests,
is available to us all.”
- Grant McCracken

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Keepers of Scrolls Storytellers

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Everybody has a story
worth telling.
Everybody is a
storyteller.

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“Those who tell the
stories rule the world.”
- Hopi Proverb

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“In order to create real change, we
will need to deepen and go beyond
historical relationships, rethink how
we leverage technology to best
serve readers, and even shift
paradigms — for instance, from
repository to creator...”
― Maureen Sullivan, ALA President

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Exercise
1. Find a partner
2. Two roles: Teller/Listener
3. How is your library evolving?
4. Coming from? Going to?
5. Repository or creator (or both)?
6. What’s the new emerging story?

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CREATOR'
COMMUNITY'
INDIVIDUAL'
REPOSITORY'
Innovation Matrix

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CREATOR'
COMMUNITY'
INDIVIDUAL'
REPOSITORY'
Innovation Matrix
Maker
Space
Digitize
Local History
Learning
Hub
Digital
Literacy
E-books/
Cloud

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Why Innovation Fails
1. No common story (competing storylines)
2. Change is framed as a judgment of past
3. People can’t ﬁnd themselves in story
4. Self-validation overshadows authenticity
5. Culture, identity, emotions are underestimated
6. Big promises are not made real and tangible
7. Story is lost in translation

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CA State Library
Fold-out Story Map
Future Vision Story
Use Cases of Innovation
Conversation-Starter

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Reinvention is Reality

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]
Role/Value of Libraries is BIGGER

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www.bit.ly/CAStoryMap
Download the Story Map
...also go to Pinterest

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“The future already exists
-- it’s just not widely
distributed.”
― William Gibson

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Download the Story Map
...also go to Pinterest

@GetStoried
Pasadena
Digital History Collaboration

@GetStoried
Boston is bringing the library to where the people are. Experimenting with a
model from retail’s "pop-up stores” where libraries are like storefronts.
Adds more foot traﬃc and exposes their wares to new audiences.

@GetStoried
Brooklyn Public Library moved a section of paperbacks to make way for
what it calls an "information commons." Full of computers and a recording
studio, but the most important room may be the classroom, where they
oﬀer classes in everything from Adobe Premiere to using e-readers.

@GetStoried
Give patrons and community members a chance to have hands-on
interaction with a variety of tablets and e-readers. In the library’s meeting
room, 12 diﬀerent devices are available to try out with a librarian on hand to
explain their features and detail the diﬀerences between various devices.

@GetStoried
Take an active role in preparing public to survive and recover from inevitable
coastal hurricanes. Library teamed up with county and state emergency mgt
to oﬀer public workshops, as well as disaster game simulations, Web 2.0
communications, oral-history video interviews, digital storytelling, and
creation of digital collection of historic hurricane photographs.

@GetStoried
A sophisticated database-driven web application and virtual reference
that connects people in need of government and non-proﬁt public
services with the appropriate public services.

@GetStoried
4th Floor of Chattanooga, a large public library loft space operating as a
ﬂexible community makerspace and event space. Transformation of an
overcrowded storage space. Library environment for hosting talks,
exhibiting student coursework, encouraging collaboration and creativity,
and gathering data from visitors about their thoughts on libraries.

@GetStoried
Example of using the library as a community hub. Partnered with Public
Works Dept and others to develop ECO Iowa City, an educational program
providing residents with demonstration projects and up-to-date information
on sustainability, particularly storm water management, local foods and
compost, smart waste disposal, and energy eﬃciency.
Impact: 10,000 residents participate in educational programming, 300 rain
barrels distributed to public, 13,011 pounds of e-waste recycled, 260
pounds of expired pharmaceuticals collected and safely disposed.

@GetStoried
A Texas county is set this fall to open one of the nation's ﬁrst
entirely digital public libraries, an information storehouse where
people will be able to check out books only by downloading them
to their own devices or borrowing electronic readers.

@GetStoried
Developed a partnership with Montana Fish, Wildlife, and Parks.
Trunks feature ungulates, bears, owls, creepy-crawlies, water, and tracks.
Each includes btw 15 – 20 books on the subject, puppets; Growing Up Wild
curriculum guide; and wildlife resources, such as grizzly hides, elk antlers,
deer hooves, etc. There are now 30 of trunks circulating throughout our state.

@GetStoried
“Kids can submit their ideas and place them into a crazy collection
contraption and once the ideas are collected, they will go online where
people can vote or rank each idea. Staﬀ will work on which ideas we can
actually fulﬁll. Taking big ideas and turning them into something real and
tangible is what the idea box is all about!”

@GetStoried
Discovering and illuminating Pasadena’s rich historical heritage. The
mission of PDHC is to assemble, digitize, and make web-accessible
historical documents and artifacts that represent Pasadena’s heritage for
the beneﬁt of both the local community and researchers world-wide.

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STORY
STRATEGIES

@GetStoried
People don’t buy the
product, object, or brand.
They buy the story that’s
attached to it.
69

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Time to Get Storied
1. Motivations: In Service to Whom?
2. Audience: What’s on My Mind?
3. Stakes: Why Should I Care?
4. Trust: How Can I Believe You?
5. Emotion: Does This Feel Good?
6. Resonance: Do I Belong in this Story?

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Do I belong in this story?

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<
HOW to tell the story
>
Having a story that’s
WORTH telling

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What’s the #1 secret to
telling your story?

@GetStoried
Pasadena
Digital History Collaboration
91% say public libraries are important
to their community

@GetStoried
53% of Americans age 16 and older visited a
library or book mobile in the last year

@GetStoried
80% say borrowing books is ‘very
important’ service of libraries

@GetStoried
Americans feel they are aware of ‘all or
most’ of the services and programs
their public library oﬀers1 in 5

@GetStoried
77% say free access to computers and internet
is ‘very important’ service of libraries

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Walker Library of the History of Human Imagination

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“We are continually faced
with great opportunities
which are brilliantly disguised
as unsolvable problems.”

― Margaret Mead

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Michael Margolis
www.getstoried.com
@getstoried

2013 ALA Keynote

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2013 ALA Keynote