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@GetStoried 1
Storytelling Mojo:
Creating the 21st Century
Library Narrative
Michael Margolis
CEO, Get Storied
@GetStoried 2
@GetStoried 3
Re-Framing the Story
Innovation Examples
Story Strategies
AGENDA
@GetStoried 4
RE-FRAMING
@GetStoried 5
“You never change things by
fighting the existing reality. To
change something, build a new
model that makes ...
@GetStoried 6
Inventor/Scientist Artist/Teacher
@GetStoried 7
@GetStoried 8
@GetStoried 9
@GetStoried 10
@GetStoried 11
@GetStoried 12
“What used to be the
purview of the shamans,
elders, and priests,
is available to us all.”
- Grant McCracken
@GetStoried 13
@GetStoried 14
Keepers of Scrolls Storytellers
@GetStoried 15
Everybody has a story
worth telling.
Everybody is a
storyteller.
@GetStoried 16
“Those who tell the
stories rule the world.”
- Hopi Proverb
@GetStoried 17
@GetStoried 18
“In order to create real change, we
will need to deepen and go beyond 
historical relationships, rethink ho...
@GetStoried 19
Exercise
1. Find a partner
2. Two roles: Teller/Listener
3. How is your library evolving?
4. Coming from? G...
@GetStoried 20
CREATOR'
COMMUNITY'
INDIVIDUAL'
REPOSITORY'
Innovation Matrix
@GetStoried 21
CREATOR'
COMMUNITY'
INDIVIDUAL'
REPOSITORY'
Innovation Matrix
Maker
Space
Digitize
Local History
Learning
H...
@GetStoried 22
INNOVATION
@GetStoried 23
Why Innovation Fails
1. No common story (competing storylines)
2. Change is framed as a judgment of past
3....
@GetStoried 24
@GetStoried 25
CA State Library
Fold-out Story Map
Future Vision Story
Use Cases of Innovation
Conversation-Starter
@GetStoried 26
Reinvention is Reality
@GetStoried 27
@GetStoried 28
]
Role/Value of Libraries is BIGGER
@GetStoried 29
@GetStoried 30
www.bit.ly/CAStoryMap
Download the Story Map
...also go to Pinterest
@GetStoried 31
“The future already exists
-- it’s just not widely
distributed.”
― William Gibson
@GetStoried 32
@GetStoried 33
@GetStoried 34
@GetStoried 35
@GetStoried 36
@GetStoried 37
@GetStoried 38
@GetStoried 39
@GetStoried 40
@GetStoried 41
@GetStoried 42
www.bit.ly/CAStoryMap
Download the Story Map
...also go to Pinterest
@GetStoried
@GetStoried
Pasadena
Digital History Collaboration
@GetStoried
Boston is bringing the library to where the people are. Experimenting with a
model from retail’s "pop-up store...
@GetStoried
Pasadena
Digital History Collaboration
@GetStoried
Brooklyn Public Library moved a section of paperbacks to make way for
what it calls an "information commons." ...
@GetStoried
Pasadena
Digital History Collaboration
@GetStoried
Give patrons and community members a chance to have hands-on
interaction with a variety of tablets and e-reade...
@GetStoried
Pasadena
Digital History Collaboration
@GetStoried
Take an active role in preparing public to survive and recover from inevitable
coastal hurricanes. Library tea...
@GetStoried
Pasadena
Digital History Collaboration
@GetStoried
A sophisticated database-driven web application and virtual reference
that connects people in need of governme...
@GetStoried
Pasadena
Digital History Collaboration
@GetStoried
4th Floor of Chattanooga, a large public library loft space operating as a
flexible community makerspace and ev...
@GetStoried
Pasadena
Digital History Collaboration
@GetStoried
Example of using the library as a community hub. Partnered with Public
Works Dept and others to develop ECO Io...
@GetStoried
Pasadena
Digital History Collaboration
@GetStoried
A Texas county is set this fall to open one of the nation's first
entirely digital public libraries, an informa...
@GetStoried
Pasadena
Digital History Collaboration
@GetStoried
Developed a partnership with Montana Fish, Wildlife, and Parks.
Trunks feature ungulates, bears, owls, creepy-...
@GetStoried
Pasadena
Digital History Collaboration
@GetStoried
“Kids can submit their ideas and place them into a crazy collection
contraption and once the ideas are collect...
@GetStoried
Pasadena
Digital History Collaboration
@GetStoried
Discovering and illuminating Pasadena’s rich historical heritage. The
mission of PDHC is to assemble, digitize...
@GetStoried 66
STORY
STRATEGIES
@GetStoried 67
@GetStoried 68
@GetStoried
People don’t buy the
product, object, or brand.
They buy the story that’s
attached to it.
69
@GetStoried 70
Time to Get Storied
1. Motivations: In Service to Whom?
2. Audience: What’s on My Mind?
3. Stakes: Why Shou...
@GetStoried 71
Do I belong in this story?
@GetStoried 72
<
HOW to tell the story
>
Having a story that’s
WORTH telling
@GetStoried 73
What’s the #1 secret to
telling your story?
@GetStoried 74
@GetStoried
Pasadena
Digital History Collaboration
91% say public libraries are important
to their community
@GetStoried
53% of Americans age 16 and older visited a
library or book mobile in the last year
@GetStoried
80% say borrowing books is ‘very
important’ service of libraries
@GetStoried
Americans feel they are aware of ‘all or
most’ of the services and programs
their public library offers1 in 5
@GetStoried
77% say free access to computers and internet
is ‘very important’ service of libraries
@GetStoried 80
@GetStoried 81
Walker Library of the History of Human Imagination
@GetStoried 82
“We are continually faced 
with great opportunities 
which are brilliantly disguised 
as unsolvable problem...
@GetStoried 83
Michael Margolis
www.getstoried.com
www.bit.ly/CAStoryMap
@getstoried
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2013 ALA Keynote

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Everyone knows why libraries matter. And yet, some people are questioning our role and value in the 21st century. How do we share the excitement for how libraries are evolving and innovating as a community institution? In this keynote, you’ll learn storytelling strategies specific to the unique opportunities and challenges faced by libraries today. For the last year, our presenter, Michael Margolis, CEO of Get Storied, has collaborated closely with both the California and Pennsylvania State Libraries around this issue. Come learn why it’s important to tell your story, how to do it right, and some simple ways to get storied. Your story matters.

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Transcript of "2013 ALA Keynote"

  1. 1. @GetStoried 1 Storytelling Mojo: Creating the 21st Century Library Narrative Michael Margolis CEO, Get Storied
  2. 2. @GetStoried 2
  3. 3. @GetStoried 3 Re-Framing the Story Innovation Examples Story Strategies AGENDA
  4. 4. @GetStoried 4 RE-FRAMING
  5. 5. @GetStoried 5 “You never change things by fighting the existing reality. To change something, build a new model that makes the existing reality obsolete.” ― Buckminster Fuller
  6. 6. @GetStoried 6 Inventor/Scientist Artist/Teacher
  7. 7. @GetStoried 7
  8. 8. @GetStoried 8
  9. 9. @GetStoried 9
  10. 10. @GetStoried 10
  11. 11. @GetStoried 11
  12. 12. @GetStoried 12 “What used to be the purview of the shamans, elders, and priests, is available to us all.” - Grant McCracken
  13. 13. @GetStoried 13
  14. 14. @GetStoried 14 Keepers of Scrolls Storytellers
  15. 15. @GetStoried 15 Everybody has a story worth telling. Everybody is a storyteller.
  16. 16. @GetStoried 16 “Those who tell the stories rule the world.” - Hopi Proverb
  17. 17. @GetStoried 17
  18. 18. @GetStoried 18 “In order to create real change, we will need to deepen and go beyond  historical relationships, rethink how we leverage technology to best serve readers, and even shift paradigms — for instance, from repository to creator...” ― Maureen Sullivan, ALA President
  19. 19. @GetStoried 19 Exercise 1. Find a partner 2. Two roles: Teller/Listener 3. How is your library evolving? 4. Coming from? Going to? 5. Repository or creator (or both)? 6. What’s the new emerging story?
  20. 20. @GetStoried 20 CREATOR' COMMUNITY' INDIVIDUAL' REPOSITORY' Innovation Matrix
  21. 21. @GetStoried 21 CREATOR' COMMUNITY' INDIVIDUAL' REPOSITORY' Innovation Matrix Maker Space Digitize Local History Learning Hub Digital Literacy E-books/ Cloud
  22. 22. @GetStoried 22 INNOVATION
  23. 23. @GetStoried 23 Why Innovation Fails 1. No common story (competing storylines) 2. Change is framed as a judgment of past 3. People can’t find themselves in story 4. Self-validation overshadows authenticity 5. Culture, identity, emotions are underestimated 6. Big promises are not made real and tangible 7. Story is lost in translation
  24. 24. @GetStoried 24
  25. 25. @GetStoried 25 CA State Library Fold-out Story Map Future Vision Story Use Cases of Innovation Conversation-Starter
  26. 26. @GetStoried 26 Reinvention is Reality
  27. 27. @GetStoried 27
  28. 28. @GetStoried 28 ] Role/Value of Libraries is BIGGER
  29. 29. @GetStoried 29
  30. 30. @GetStoried 30 www.bit.ly/CAStoryMap Download the Story Map ...also go to Pinterest
  31. 31. @GetStoried 31 “The future already exists -- it’s just not widely distributed.” ― William Gibson
  32. 32. @GetStoried 32
  33. 33. @GetStoried 33
  34. 34. @GetStoried 34
  35. 35. @GetStoried 35
  36. 36. @GetStoried 36
  37. 37. @GetStoried 37
  38. 38. @GetStoried 38
  39. 39. @GetStoried 39
  40. 40. @GetStoried 40
  41. 41. @GetStoried 41
  42. 42. @GetStoried 42 www.bit.ly/CAStoryMap Download the Story Map ...also go to Pinterest
  43. 43. @GetStoried
  44. 44. @GetStoried Pasadena Digital History Collaboration
  45. 45. @GetStoried Boston is bringing the library to where the people are. Experimenting with a model from retail’s "pop-up stores” where libraries are like storefronts. Adds more foot traffic and exposes their wares to new audiences.
  46. 46. @GetStoried Pasadena Digital History Collaboration
  47. 47. @GetStoried Brooklyn Public Library moved a section of paperbacks to make way for what it calls an "information commons." Full of computers and a recording studio, but the most important room may be the classroom, where they offer classes in everything from Adobe Premiere to using e-readers.
  48. 48. @GetStoried Pasadena Digital History Collaboration
  49. 49. @GetStoried Give patrons and community members a chance to have hands-on interaction with a variety of tablets and e-readers. In the library’s meeting room, 12 different devices are available to try out with a librarian on hand to explain their features and detail the differences between various devices.
  50. 50. @GetStoried Pasadena Digital History Collaboration
  51. 51. @GetStoried Take an active role in preparing public to survive and recover from inevitable coastal hurricanes. Library teamed up with county and state emergency mgt to offer public workshops, as well as disaster game simulations, Web 2.0 communications, oral-history video interviews, digital storytelling, and creation of digital collection of historic hurricane photographs.
  52. 52. @GetStoried Pasadena Digital History Collaboration
  53. 53. @GetStoried A sophisticated database-driven web application and virtual reference that connects people in need of government and non-profit public services with the appropriate public services.
  54. 54. @GetStoried Pasadena Digital History Collaboration
  55. 55. @GetStoried 4th Floor of Chattanooga, a large public library loft space operating as a flexible community makerspace and event space. Transformation of an overcrowded storage space. Library environment for hosting talks, exhibiting student coursework, encouraging collaboration and creativity, and gathering data from visitors about their thoughts on libraries.
  56. 56. @GetStoried Pasadena Digital History Collaboration
  57. 57. @GetStoried Example of using the library as a community hub. Partnered with Public Works Dept and others to develop ECO Iowa City, an educational program providing residents with demonstration projects and up-to-date information on sustainability, particularly storm water management, local foods and compost, smart waste disposal, and energy efficiency. Impact: 10,000 residents participate in educational programming, 300 rain barrels distributed to public, 13,011 pounds of e-waste recycled, 260 pounds of expired pharmaceuticals collected and safely disposed.
  58. 58. @GetStoried Pasadena Digital History Collaboration
  59. 59. @GetStoried A Texas county is set this fall to open one of the nation's first entirely digital public libraries, an information storehouse where people will be able to check out books only by downloading them to their own devices or borrowing electronic readers.
  60. 60. @GetStoried Pasadena Digital History Collaboration
  61. 61. @GetStoried Developed a partnership with Montana Fish, Wildlife, and Parks. Trunks feature ungulates, bears, owls, creepy-crawlies, water, and tracks.  Each includes btw 15 – 20 books on the subject, puppets; Growing Up Wild curriculum guide; and wildlife resources, such as grizzly hides, elk antlers, deer hooves, etc.  There are now 30 of trunks circulating throughout our state. 
  62. 62. @GetStoried Pasadena Digital History Collaboration
  63. 63. @GetStoried “Kids can submit their ideas and place them into a crazy collection contraption and once the ideas are collected, they will go online where people can vote or rank each idea. Staff will work on which ideas we can actually fulfill. Taking big ideas and turning them into something real and tangible is what the idea box is all about!”
  64. 64. @GetStoried Pasadena Digital History Collaboration
  65. 65. @GetStoried Discovering and illuminating Pasadena’s rich historical heritage. The mission of PDHC is to assemble, digitize, and make web-accessible historical documents and artifacts that represent Pasadena’s heritage for the benefit of both the local community and researchers world-wide.
  66. 66. @GetStoried 66 STORY STRATEGIES
  67. 67. @GetStoried 67
  68. 68. @GetStoried 68
  69. 69. @GetStoried People don’t buy the product, object, or brand. They buy the story that’s attached to it. 69
  70. 70. @GetStoried 70 Time to Get Storied 1. Motivations: In Service to Whom? 2. Audience: What’s on My Mind? 3. Stakes: Why Should I Care? 4. Trust: How Can I Believe You? 5. Emotion: Does This Feel Good? 6. Resonance: Do I Belong in this Story?
  71. 71. @GetStoried 71 Do I belong in this story?
  72. 72. @GetStoried 72 < HOW to tell the story > Having a story that’s WORTH telling
  73. 73. @GetStoried 73 What’s the #1 secret to telling your story?
  74. 74. @GetStoried 74
  75. 75. @GetStoried Pasadena Digital History Collaboration 91% say public libraries are important to their community
  76. 76. @GetStoried 53% of Americans age 16 and older visited a library or book mobile in the last year
  77. 77. @GetStoried 80% say borrowing books is ‘very important’ service of libraries
  78. 78. @GetStoried Americans feel they are aware of ‘all or most’ of the services and programs their public library offers1 in 5
  79. 79. @GetStoried 77% say free access to computers and internet is ‘very important’ service of libraries
  80. 80. @GetStoried 80
  81. 81. @GetStoried 81 Walker Library of the History of Human Imagination
  82. 82. @GetStoried 82 “We are continually faced  with great opportunities  which are brilliantly disguised  as unsolvable problems.”             ― Margaret Mead
  83. 83. @GetStoried 83 Michael Margolis www.getstoried.com www.bit.ly/CAStoryMap @getstoried
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