Green Meetings, better practices for the meetings industry

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Amy Spatrisano of MeetGreen shares insights and introductions to Green Meeting Fundamentals

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Green Meetings, better practices for the meetings industry

  1. 1. Green Meetings Better practices for the meetings industry Amy Spatrisano, CMP MeetGreen® Formerly Meeting Strategies Worldwide 1
  2. 2. INTENTION • What makes the most business sense? • What’s right?
  3. 3. Relevant Data Average conference delegate over 3 days: Produces 61 lbs/27+kgs of solid waste Uses 846 gallons/3202+ liters of waste Produces 1419 lbs/643+ kgs of ghgs Data Source: US Environmental Protection Agency
  4. 4. More facts… 79% of buyers deliberately avoid destinations/venues known to have poor environmental records Source: IMEX 3rd Annual Survey Results 2008
  5. 5. More facts… Planners are or expect to plan a green meeting during the next year… Association 42% Corporate 36% Independent 35% 2008 Meetings Market Trends Survey
  6. 6. BALANCE
  7. 7. FOUR INTENTIONS Do right by the planet Make the best business decision Measure the impact Share the story
  8. 8. DO RIGHT BY THE PLANET
  9. 9. DO RIGHT BY THE PLANET What is a green meeting?
  10. 10. The Four Ps • People • Planet • Profit……… • Purpose
  11. 11. What's your PURPOSE?
  12. 12. DO RIGHT BY THE PLANET
  13. 13. DO RIGHT BY THE PLANET
  14. 14. MAKE THE BEST BUSINESS DECISION
  15. 15. MAKE THE BEST BUSINESS DECISION (44%) confused by the term “sustainability” (71-75%) don’t know which product/company is sustainable (34%) willing to pay for sustainable goods (21%) actually buying more sustainably Source: Sustainability: The Rise of Consumer Responsibility, The Hartman Group, Inc., January 2009.
  16. 16. MAKE THE BEST BUSINESS DECISION • Rethink • Reduce • Reuse • Recycle • Re-pay
  17. 17. MAKE THE BEST BUSINESS DECISION
  18. 18. MEASURE THE IMPACT
  19. 19. MEASURE THE IMPACT
  20. 20. MEASURE THE IMPACT • 1.5 lbs trash per person 2008 • 76% waste diversion (66% increase) • 41200 lbs donated materials • 21 community organizations helped • 933 lbs GHG per person • 100% offset • 42% organic • 15% local
  21. 21. MEASURE THE IMPACT
  22. 22. SHARE THE STORY
  23. 23. SHARE THE STORY Greenwashing: “The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” Source: Terrachoice
  24. 24. Over the top images Fluffy language Nothing to do with product
  25. 25. Gives a good feeling Claims that are product relevant A recognised 3rd party label Significant and major green commitments
  26. 26. SHARE THE STORY Planners: • Be informed • Read labels • Seek proof • See for yourself
  27. 27. SHARE THE STORY Marketers: • Be transparent • Be authentic • Third party validation • Report progress
  28. 28. Amy Spatrisano, CMP MeetGreen® www.amy@meetgreen.com

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