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Green Meetings, better practices for the meetings industry

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Amy Spatrisano of MeetGreen shares insights and introductions to Green Meeting Fundamentals

Amy Spatrisano of MeetGreen shares insights and introductions to Green Meeting Fundamentals

Published in: Business, Technology

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  • 1. Green Meetings Better practices for the meetings industry Amy Spatrisano, CMP MeetGreen® Formerly Meeting Strategies Worldwide 1
  • 2. INTENTION • What makes the most business sense? • What’s right?
  • 3. Relevant Data Average conference delegate over 3 days: Produces 61 lbs/27+kgs of solid waste Uses 846 gallons/3202+ liters of waste Produces 1419 lbs/643+ kgs of ghgs Data Source: US Environmental Protection Agency
  • 4. More facts… 79% of buyers deliberately avoid destinations/venues known to have poor environmental records Source: IMEX 3rd Annual Survey Results 2008
  • 5. More facts… Planners are or expect to plan a green meeting during the next year… Association 42% Corporate 36% Independent 35% 2008 Meetings Market Trends Survey
  • 6. BALANCE
  • 7. FOUR INTENTIONS Do right by the planet Make the best business decision Measure the impact Share the story
  • 8. DO RIGHT BY THE PLANET
  • 9. DO RIGHT BY THE PLANET What is a green meeting?
  • 10. The Four Ps • People • Planet • Profit……… • Purpose
  • 11. What's your PURPOSE?
  • 12. DO RIGHT BY THE PLANET
  • 13. DO RIGHT BY THE PLANET
  • 14. MAKE THE BEST BUSINESS DECISION
  • 15. MAKE THE BEST BUSINESS DECISION (44%) confused by the term “sustainability” (71-75%) don’t know which product/company is sustainable (34%) willing to pay for sustainable goods (21%) actually buying more sustainably Source: Sustainability: The Rise of Consumer Responsibility, The Hartman Group, Inc., January 2009.
  • 16. MAKE THE BEST BUSINESS DECISION • Rethink • Reduce • Reuse • Recycle • Re-pay
  • 17. MAKE THE BEST BUSINESS DECISION
  • 18. MEASURE THE IMPACT
  • 19. MEASURE THE IMPACT
  • 20. MEASURE THE IMPACT • 1.5 lbs trash per person 2008 • 76% waste diversion (66% increase) • 41200 lbs donated materials • 21 community organizations helped • 933 lbs GHG per person • 100% offset • 42% organic • 15% local
  • 21. MEASURE THE IMPACT
  • 22. SHARE THE STORY
  • 23. SHARE THE STORY Greenwashing: “The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” Source: Terrachoice
  • 24. Over the top images Fluffy language Nothing to do with product
  • 25. Gives a good feeling Claims that are product relevant A recognised 3rd party label Significant and major green commitments
  • 26. SHARE THE STORY Planners: • Be informed • Read labels • Seek proof • See for yourself
  • 27. SHARE THE STORY Marketers: • Be transparent • Be authentic • Third party validation • Report progress
  • 28. Amy Spatrisano, CMP MeetGreen® www.amy@meetgreen.com

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