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Digital Workshop Series 
Website Design – Part I 
Author: Michael A. Lucy 
3V Business Solutions, LLC 
Digital Solutions w/Overwhelming Value
Digital Workshop Series 
special thanks to
Digital Workshop Series 
“a goal w/out a plan is a wish” 
Effective Digital Marketing Starts With 
- A Goal & A Plan - 
Without It – You WILL Fail
Digital solutions 
Whats included / what's not 
INCLUDED 
● Website – Subdomain 
● 3 Months of Web Hosting 
● Premium WordPress Themes 
● Premium Plugins & Extensions 
● Workshop Consultation 
● WPMU DEV 
● BeThemes 
NOT INCLUDED 
● Custom Graphic Design 
● Copy Writing (Outside of Workshop) 
● Custom Programming 
● Domains 
● Software & Hardware
Digital solutions 
marketing & footprint 
Newsletter / Email Marketing List 
Web Assets (Websites, Blog) 
Social Media 
Other 
Owned 
Assets 
Earned 
& paid 
Assets
Digital solutions 
ACQUISITION STRATEGY 
Other 
Social Media 
Web Assets (Websites, Blog) 
Newsletter / Email Marketing List 
Earned 
& pAID 
Assets 
Owned 
Assets 
Note: Ted Rubin, RoR Notes, Fill in Form (Channels)
Digital solutions 
types of WEBSITE 
Brochure – Information, Resources, About, Contact, LeadGen 
Ecommerce – Online sales, B2B and B2C 
Social Media – Membership, Networking, Sharing 
News/Magazine – Niche News, Information, Syndication 
Portfolio/Gallery – Display Work, Projects, etc. 
Directory – Business Directory, Submission Directory, etc. 
Note: Fill in Form (Website Type)
Digital solutions 
website trends 2014/2015 
Flat Design 
Storytelling / Branding (vs throw enough darts one w/stick) 
Clear Call-to-Action (landing / squeeze pages) 
Blogging / News / Info (separation of resources/pages and news/blog) 
Subscription Based Value-Add (opt-in) 
SEO, SMO – Social & Search Optimization
Digital solutions 
WEBSITE OBJECTIVES 
Websites are NOT the #EndGame 
A Website is a means to an end! (one of many) 
#EndGame = CUSTOMERS + ENGAGEMENT 
Websites are just but one part of an effective marketing 
strategy, an effective digital marketing strategy. An 
effective web presence is part of “Inbound Marketing” or 
“Content Marketing” tactics. Build it and they will come 
does NOT apply!
Digital solutions 
content marketing strategy 
Better to be lucky than good! 
Write about your brand, what you are good at 
Engagement and Call-to-Action 
Every article, every page should have a 
CLEAR objective, a clear call-to-action and a 
clear message that leads consumers to the 
action and objective! 
Note: Case Studies + Fill in Form (Objectives)
Digital solutions 
content marketing exercises 
Update “About Us” Page 
Write a Blog (News) Post 
Witness, View, Discuss - Syndication 
Submit a Contact Form @ “Neighbors” Site 
Discuss Taxonomy 
Note: Case Studies + Fill in Form (Objectives)

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3 v digital-web-part-1

  • 1. Digital Workshop Series Website Design – Part I Author: Michael A. Lucy 3V Business Solutions, LLC Digital Solutions w/Overwhelming Value
  • 2. Digital Workshop Series special thanks to
  • 3. Digital Workshop Series “a goal w/out a plan is a wish” Effective Digital Marketing Starts With - A Goal & A Plan - Without It – You WILL Fail
  • 4. Digital solutions Whats included / what's not INCLUDED ● Website – Subdomain ● 3 Months of Web Hosting ● Premium WordPress Themes ● Premium Plugins & Extensions ● Workshop Consultation ● WPMU DEV ● BeThemes NOT INCLUDED ● Custom Graphic Design ● Copy Writing (Outside of Workshop) ● Custom Programming ● Domains ● Software & Hardware
  • 5. Digital solutions marketing & footprint Newsletter / Email Marketing List Web Assets (Websites, Blog) Social Media Other Owned Assets Earned & paid Assets
  • 6. Digital solutions ACQUISITION STRATEGY Other Social Media Web Assets (Websites, Blog) Newsletter / Email Marketing List Earned & pAID Assets Owned Assets Note: Ted Rubin, RoR Notes, Fill in Form (Channels)
  • 7. Digital solutions types of WEBSITE Brochure – Information, Resources, About, Contact, LeadGen Ecommerce – Online sales, B2B and B2C Social Media – Membership, Networking, Sharing News/Magazine – Niche News, Information, Syndication Portfolio/Gallery – Display Work, Projects, etc. Directory – Business Directory, Submission Directory, etc. Note: Fill in Form (Website Type)
  • 8. Digital solutions website trends 2014/2015 Flat Design Storytelling / Branding (vs throw enough darts one w/stick) Clear Call-to-Action (landing / squeeze pages) Blogging / News / Info (separation of resources/pages and news/blog) Subscription Based Value-Add (opt-in) SEO, SMO – Social & Search Optimization
  • 9. Digital solutions WEBSITE OBJECTIVES Websites are NOT the #EndGame A Website is a means to an end! (one of many) #EndGame = CUSTOMERS + ENGAGEMENT Websites are just but one part of an effective marketing strategy, an effective digital marketing strategy. An effective web presence is part of “Inbound Marketing” or “Content Marketing” tactics. Build it and they will come does NOT apply!
  • 10. Digital solutions content marketing strategy Better to be lucky than good! Write about your brand, what you are good at Engagement and Call-to-Action Every article, every page should have a CLEAR objective, a clear call-to-action and a clear message that leads consumers to the action and objective! Note: Case Studies + Fill in Form (Objectives)
  • 11. Digital solutions content marketing exercises Update “About Us” Page Write a Blog (News) Post Witness, View, Discuss - Syndication Submit a Contact Form @ “Neighbors” Site Discuss Taxonomy Note: Case Studies + Fill in Form (Objectives)