The 3V Business Solutions team (Mike, Ginger, Stephanie and Dan) have dedicated our careers to the digital world. WE LOVE IT. We have learned so much (and continue to learn) about digital marketing, small business, our community and helping others. We want to share our knowledge and contribute to our community! Our plan is to host monthly web design, development and digital marketing workshops with participants and featured guests to help our community of people, new business owners and organization navigate the digital landscape!
For more information: <a>Click Here for 3V Business Solutions</a>
3. Digital Workshop Series
“a goal w/out a plan is a wish”
Effective Digital Marketing Starts With
- A Goal & A Plan -
Without It – You WILL Fail
4. Digital solutions
Whats included / what's not
INCLUDED
● Website – Subdomain
● 3 Months of Web Hosting
● Premium WordPress Themes
● Premium Plugins & Extensions
● Workshop Consultation
● WPMU DEV
● BeThemes
NOT INCLUDED
● Custom Graphic Design
● Copy Writing (Outside of Workshop)
● Custom Programming
● Domains
● Software & Hardware
5. Digital solutions
marketing & footprint
Newsletter / Email Marketing List
Web Assets (Websites, Blog)
Social Media
Other
Owned
Assets
Earned
& paid
Assets
6. Digital solutions
ACQUISITION STRATEGY
Other
Social Media
Web Assets (Websites, Blog)
Newsletter / Email Marketing List
Earned
& pAID
Assets
Owned
Assets
Note: Ted Rubin, RoR Notes, Fill in Form (Channels)
7. Digital solutions
types of WEBSITE
Brochure – Information, Resources, About, Contact, LeadGen
Ecommerce – Online sales, B2B and B2C
Social Media – Membership, Networking, Sharing
News/Magazine – Niche News, Information, Syndication
Portfolio/Gallery – Display Work, Projects, etc.
Directory – Business Directory, Submission Directory, etc.
Note: Fill in Form (Website Type)
8. Digital solutions
website trends 2014/2015
Flat Design
Storytelling / Branding (vs throw enough darts one w/stick)
Clear Call-to-Action (landing / squeeze pages)
Blogging / News / Info (separation of resources/pages and news/blog)
Subscription Based Value-Add (opt-in)
SEO, SMO – Social & Search Optimization
9. Digital solutions
WEBSITE OBJECTIVES
Websites are NOT the #EndGame
A Website is a means to an end! (one of many)
#EndGame = CUSTOMERS + ENGAGEMENT
Websites are just but one part of an effective marketing
strategy, an effective digital marketing strategy. An
effective web presence is part of “Inbound Marketing” or
“Content Marketing” tactics. Build it and they will come
does NOT apply!
10. Digital solutions
content marketing strategy
Better to be lucky than good!
Write about your brand, what you are good at
Engagement and Call-to-Action
Every article, every page should have a
CLEAR objective, a clear call-to-action and a
clear message that leads consumers to the
action and objective!
Note: Case Studies + Fill in Form (Objectives)
11. Digital solutions
content marketing exercises
Update “About Us” Page
Write a Blog (News) Post
Witness, View, Discuss - Syndication
Submit a Contact Form @ “Neighbors” Site
Discuss Taxonomy
Note: Case Studies + Fill in Form (Objectives)