Game Your Way to 400% Higher Tradeshow Traffic and Lower Costs

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7 comments

+ mariaicaires 2 years ago
Nice slideshow!
Have my vote UP :)

Visit my slideshow http://www.slideshare.net/mariaicaires/the-universal-way-to-express and vote UP!
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Be happy!
+ Graham Bennett 2 years ago
Enjoyed this - voted ’UP’
+ Michael Leis 2 years ago
@CMP and @Lenze thanks so much for your comments, I appreciate it!
+ Carmen María Pérez 2 years ago
Michael: Congratultion for your excelent work. My vote Up Carmen María
+ Philippe C 2 years ago
Great presentation! Change work in play and you get better results. Vote ’UP’. Phil
+ Michael Leis 2 years ago
Thanks so much for the kind words, Katral. Glad you liked it. To me, it’s a no-brainer. Adding the game and the custom database drives ROI immediately, saves money and manpower, creates easy follow-up, and most importantly educates prospects in a way that’s fun. Everyone’s a winner.
+ Katral-Nada H 2 years ago
Great Presentation Micheal! I totally agree with what your saying. I used to work for a pharmaceutical assoication and attend such conferences. The real winners (booths) were always the ones who participated in interactive games. Ofcourse digitizing games provides even more value bcz you can easily track information/data on your visitors, but keeping in mind the real objectives of those sales reps is to make their company stick in the mind of visitors in hopes of garnering business. So even simple games or interactions which encourage the stop to their booth can provide so much more value!

Game your way to 400% more traffic and lower costs
Who is this guy? • Michael Leis • VP, Strategic Services @ Emerge Digital • Work with agencies and brands • Emerging media • Design to database • Widgets, SN apps, Websites • Common Engine thinking for every audience 2
What is he talking about? • Games • Why they work • A few examples • Secret weapons • Strategy 3
Game your way to 400% more traffic and lower costs
What, Really? Yes 5
With games? Yes 6

+ Michael Leis, 2 years ago