Your SlideShare is downloading. ×
Get Found! An Introduction to Search Engine Optimization
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Get Found! An Introduction to Search Engine Optimization

678
views

Published on

Get Found! An Introduction to SEO covers all of the basics of search engine optimization. This includes on-page considerations, site architecture and design, local search, keyword research and link …

Get Found! An Introduction to SEO covers all of the basics of search engine optimization. This includes on-page considerations, site architecture and design, local search, keyword research and link building.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
678
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Paid vs. OrganicPaid is fast, but 90% of people still click on natural or organic listings. Organic listings take time. Even if you think you don’t need a site, in a few years you’ll think that you will, and you’ll be behind.
  • Survery of SEO experts. Google keeps the algorithm secret. SEOs are adept at guess and test.
  • All pages start at 0. As small business, 3 is good, 4-5 is great.
  • Survery of SEO experts. Google keeps the algorithm secret. SEOs are adept at guess and test.
  • Trying to rank for buy yellow pens.
  • Manual link building
  • Embedded and shareable content
  • Transcript

    • 1. GET FOUND!
      An Introduction to
      Search Engine Optimization
      Michael Lautman
      http://contexta.ca
    • 2. 70%
      50%
    • 3.
    • 4.
    • 5.
    • 6.
    • 7.
    • 8.
    • 9. Shopping Results
    • 10. Instant Answers
    • 11. News Results
      Instant Answers
      Real Time Results
      Local Results
      Image Results
    • 12. How Search Engines Work
    • 13.
    • 14.
    • 15.
    • 16. Domain Authority
    • 17.
    • 18.
    • 19. PageRank 5
      PageRank 9
    • 20. This is a link to another website.
      This is a <a href=http://yoursite.com>link</a> to another website.
      Anchor text
    • 21.
    • 22. Without links, the engines might never find this page
    • 23. PageRank 8
      PageRank 5
      traffic+authority
      traffic only!
      YOURSITE.COM
    • 24.
    • 25. BUILDING A WEBSITE
    • 26.
    • 27.
    • 28.
    • 29. www.pomegranates.com
      pomegranates.com
    • 30. Fixing Broken Links & 404s
    • 31. XML Sitemaps
      www.sitemaps.org/protocol.php
    • 32.
    • 33. DESIGN CONSIDERATIONS
    • 34.
    • 35.
    • 36.
    • 37. USER GENERATED CONTENT
      Reviews
      Testimonials
    • 38. Things to watch out for!
      Errors in website code
      Text in images
      Complicated navigation
      Unnecessary animations + flash
    • 39. Web Design Checklist
    • KEYWORD RESEARCH
    • 51. Know Your Market
    • 52.
    • 53.
    • 54. Google AdWords Tool
      https://adwords.google.com/select/KeywordToolExternal
    • 55. Google Trends
    • 56. Competitive Keyword Research
    • 57.
    • 58. Important stuff...
    • 59. Dynamic URLs don’t perform as well as static and engines recommend against more than two parameters
      Unnecessary
      Subdomain
      Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8
      No keywords in the URL string
    • 60. Keywords in page name,
      separated by hyphen
      Single domain
      www.nationalgeographic.com/animals/african-elephants
      Shallow folder structurewith relevant words
    • 61. BAD
      GOOD
      fr.pomegranates.com
      blog.pomegranates.com
      pomegranates.com/fr/
      pomegranates.com/blog/
    • 62. Page Title
      Image courtesy seomoz.org
    • 63. Meta Descriptions
      Image courtesy seomoz.org
    • 64. Image courtesy seomoz.org
    • 65. This is a link to another website.
      This is a <a href=http://yoursite.com>link</a> to another website.
      Anchor text
    • 66.
    • 67. Click here to download Adobe Acrobat Reader
      Click here to download Adobe Acrobat Reader
    • 68. Learn more about our great pomegranate recipes.
      Learn more about our great pomegranate recipes.
    • 69. Image Alt Attributes
      Good keyword usage in the alt tag
      Image courtesy seomoz.org
    • 70. Video Transcription
    • 71. Page Copy
    • 72. Before you buy yellow pens, you must decide whether you really want to buy yellow pens or not. Because if you do want to buy yellow pens, you must go ahead and buy yellow pens. If you don't want to buy yellow pens, then just don't buy yellow pens and go for another type of pen instead.
    • 73. Less important stuff...
    • 74. Meta Keywords Tag
      Image courtesy seomoz.org
    • 75. Heading (H1, H2) Tags
      Image courtesy seomoz.org
    • 76. Search Engine “Submission”
      Image courtesy seomoz.org
    • 77. Important SEO Stuff Cecklist
    • LINK BUILDING
    • 84. pomegranates.com
      pomegranates.com/recipes
      Internal Links
    • 85. External Links
      pomegranates.com
      somecoolsite.com
    • 86. Incoming Links
      pomegranates.com
      foodsite.com
    • 87. Reciprocal Links
      pomegranates.com
      foodsite.com
    • 88. Related (non-competing) sites
      Professional associations
      Community organizations
      Partners
      Suppliers
    • 89. Shareable Content
      <object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/zkd5dJIVjgM?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zkd5dJIVjgM?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>
    • 90. <embed src=http://pomegranate.com/badges/images.jpeg width: blahblahheight:stuff>
    • 91.
    • 92. Content marketing!
    • 93.
    • 94. blog
      videos
      podcasts
      ebooks
    • 95. Link Building Checklist
      • Link to every page on your site
      • 96. One way incoming links are best
      • 97. Control the anchor text
      • 98. Look for links from sites with high PageRank
      • 99. Get links from reputable sources
      • 100. Use personal connections to get links
      • 101. CREATE CONTENT!
    • LOCAL SEARCH
    • 102. AAAA11111 Plumbing
      montreal-plumbing.com
    • 103.
    • 104. Address and telephone number in TEXT on every page
      Use location name in relevant tags and page copy
    • 105.
    • 106.
    • 107. Things to watch out for...
    • 108.
    • 109.
    • 110.
    • 111. Useful tools...
    • 112. Web Browser Tools
      Google Chrome
      Web Developer Toolbar
      SEO Site Tools
      Mozilla Firefox
      Google Toolbar
      Web Developer Toolbar
      http://contexta.ca/browser-seo-extensions
    • 113. Some Free SEO Tools
      Ranking Tracker
      serptracker.org
      Page Checking and Research
      seomoz.org/tools
    • 114. Learn About SEO
      contexta.ca
      seomoz.org
      searchenginejournal.com
      searchenginewatch.com
    • 115. Michael Lautman, Ph.D.
      Web design/Search Engine Optimization/Social Media
      contexta.ca
      michael@contexta.ca
      514.436.0672
    • 116. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License.
      To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.