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THE AATSINKI SEASON
GOALS
CREATE A TRUE COMPANION EXPERIENCE
TELL THE STORY IN A DIFFERENT WAY
ENCOURAGE DEEPER EXPLORATION
ENCOURAGE ACTION
PROCESS
STORY AS SOFTWARE
PROCESS MASHUP
Concept
Script
Wireframes
Storyboards
Tech Spec
Design
Development
Concept -> Director
Script -> Writer
Wireframes -> Information Architect
Storyboards -> Interaction Designer
Tech Spec -> ...
WIREFRAMES
STORY HACKATHON
TECHNOLOGIES
CHALLENGES
BREAKING THROUGH
THE CLUTTER
WEB APP
vs

MOBILE APP
RESOURCES
+

FUNDING
LESSONS LEARNED
AUDIO + NON-LINEAR
EXPERIENCE WORKS
DON’T PUT BABY
(VIDEO) IN A BOX
THE AATSINKI PERSPECTIVE … IN FINNISH
SOCIAL MEDIA
MUST ENGAGE
DON’T USE
HACKATHON CODE
FOR PRODUCTION
FINAL ANALYSIS
REAL DATA
‣

11K VISITORS / 8.5K UNIQUE VISITORS
!

‣

23% WERE REPEAT VISITORS 


‣

50% OF VISITORS WERE FROM FINLAND
!
...
FilmGate 2014 Presentation of The Aatsinki Season
FilmGate 2014 Presentation of The Aatsinki Season
FilmGate 2014 Presentation of The Aatsinki Season
FilmGate 2014 Presentation of The Aatsinki Season
FilmGate 2014 Presentation of The Aatsinki Season
FilmGate 2014 Presentation of The Aatsinki Season
FilmGate 2014 Presentation of The Aatsinki Season
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FilmGate 2014 Presentation of The Aatsinki Season

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A presentation, geared towards makers, of our project The Aatsinki Season (www.aatsinkiseason.com). This was presented at FilmGate 2014.

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Transcript of "FilmGate 2014 Presentation of The Aatsinki Season"

  1. 1. THE AATSINKI SEASON
  2. 2. GOALS
  3. 3. CREATE A TRUE COMPANION EXPERIENCE
  4. 4. TELL THE STORY IN A DIFFERENT WAY
  5. 5. ENCOURAGE DEEPER EXPLORATION
  6. 6. ENCOURAGE ACTION
  7. 7. PROCESS
  8. 8. STORY AS SOFTWARE
  9. 9. PROCESS MASHUP
  10. 10. Concept Script Wireframes Storyboards Tech Spec Design Development
  11. 11. Concept -> Director Script -> Writer Wireframes -> Information Architect Storyboards -> Interaction Designer Tech Spec -> Software Architect Design -> Interaction Designer Development -> Software Architect
  12. 12. WIREFRAMES
  13. 13. STORY HACKATHON
  14. 14. TECHNOLOGIES
  15. 15. CHALLENGES
  16. 16. BREAKING THROUGH THE CLUTTER
  17. 17. WEB APP vs MOBILE APP
  18. 18. RESOURCES + FUNDING
  19. 19. LESSONS LEARNED
  20. 20. AUDIO + NON-LINEAR EXPERIENCE WORKS
  21. 21. DON’T PUT BABY (VIDEO) IN A BOX
  22. 22. THE AATSINKI PERSPECTIVE … IN FINNISH
  23. 23. SOCIAL MEDIA MUST ENGAGE
  24. 24. DON’T USE HACKATHON CODE FOR PRODUCTION
  25. 25. FINAL ANALYSIS
  26. 26. REAL DATA ‣ 11K VISITORS / 8.5K UNIQUE VISITORS ! ‣ 23% WERE REPEAT VISITORS 
 ‣ 50% OF VISITORS WERE FROM FINLAND ! ‣ TRAFFIC SPIKED WHEN NEW SEASONS WERE RELEASED ! ‣ AVERAGE VISIT DURATION: 5 MINUTES ! ‣ DONATIONS AND EMAIL LIST SIGNUP
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