FilmGate 2014 Presentation of The Aatsinki Season

240
-1

Published on

A presentation, geared towards makers, of our project The Aatsinki Season (www.aatsinkiseason.com). This was presented at FilmGate 2014.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
240
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

FilmGate 2014 Presentation of The Aatsinki Season

  1. 1. THE AATSINKI SEASON
  2. 2. GOALS
  3. 3. CREATE A TRUE COMPANION EXPERIENCE
  4. 4. TELL THE STORY IN A DIFFERENT WAY
  5. 5. ENCOURAGE DEEPER EXPLORATION
  6. 6. ENCOURAGE ACTION
  7. 7. PROCESS
  8. 8. STORY AS SOFTWARE
  9. 9. PROCESS MASHUP
  10. 10. Concept Script Wireframes Storyboards Tech Spec Design Development
  11. 11. Concept -> Director Script -> Writer Wireframes -> Information Architect Storyboards -> Interaction Designer Tech Spec -> Software Architect Design -> Interaction Designer Development -> Software Architect
  12. 12. WIREFRAMES
  13. 13. STORY HACKATHON
  14. 14. TECHNOLOGIES
  15. 15. CHALLENGES
  16. 16. BREAKING THROUGH THE CLUTTER
  17. 17. WEB APP vs MOBILE APP
  18. 18. RESOURCES + FUNDING
  19. 19. LESSONS LEARNED
  20. 20. AUDIO + NON-LINEAR EXPERIENCE WORKS
  21. 21. DON’T PUT BABY (VIDEO) IN A BOX
  22. 22. THE AATSINKI PERSPECTIVE … IN FINNISH
  23. 23. SOCIAL MEDIA MUST ENGAGE
  24. 24. DON’T USE HACKATHON CODE FOR PRODUCTION
  25. 25. FINAL ANALYSIS
  26. 26. REAL DATA ‣ 11K VISITORS / 8.5K UNIQUE VISITORS ! ‣ 23% WERE REPEAT VISITORS 
 ‣ 50% OF VISITORS WERE FROM FINLAND ! ‣ TRAFFIC SPIKED WHEN NEW SEASONS WERE RELEASED ! ‣ AVERAGE VISIT DURATION: 5 MINUTES ! ‣ DONATIONS AND EMAIL LIST SIGNUP
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×