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  1. 1. SOCIAL MEDIA MARKETING Mike Klein @dezguy Wednesday, October 27, 2010
  2. 2. SOCIAL MEDIA FEAR? Wednesday, October 27, 2010
  3. 3. REAL FEAR Wednesday, October 27, 2010
  4. 4. EXPLOSION OF COMMUNICATIONS Wednesday, October 27, 2010
  5. 5. WENT FROM BEING CONNECTED... Wednesday, October 27, 2010
  6. 6. TO BEING BOMBARDED Wednesday, October 27, 2010
  7. 7. WILDLY INTERCONNECTED. EXTREMELY COMPLICATED Wednesday, October 27, 2010
  8. 8. INFANCY WE ARE ALL INFANTS Wednesday, October 27, 2010
  9. 9. TWOTOOLS Wednesday, October 27, 2010
  10. 10. TWO DIFFERENT APPROACHES Wednesday, October 27, 2010
  11. 11. THE FUNNEL AS THE MODEL FOR MARKETING Wednesday, October 27, 2010
  12. 12. POUR PEOPLE INTHETOP CUSTOMERS COME OUTTHE BOTTOM Wednesday, October 27, 2010
  13. 13. BASED ON INTERRUPTING Wednesday, October 27, 2010
  14. 14. Wednesday, October 27, 2010
  15. 15. Wednesday, October 27, 2010
  16. 16. Wednesday, October 27, 2010
  17. 17. Wednesday, October 27, 2010
  18. 18. Wednesday, October 27, 2010
  19. 19. Wednesday, October 27, 2010
  20. 20. Wednesday, October 27, 2010
  21. 21. Wednesday, October 27, 2010
  22. 22. Wednesday, October 27, 2010
  23. 23. Wednesday, October 27, 2010
  24. 24. Wednesday, October 27, 2010
  25. 25. Wednesday, October 27, 2010
  26. 26. Wednesday, October 27, 2010
  27. 27. Wednesday, October 27, 2010
  28. 28. Wednesday, October 27, 2010
  29. 29. Wednesday, October 27, 2010
  30. 30. Wednesday, October 27, 2010
  31. 31. Wednesday, October 27, 2010
  32. 32. Wednesday, October 27, 2010
  33. 33. Wednesday, October 27, 2010
  34. 34. Wednesday, October 27, 2010
  35. 35. Wednesday, October 27, 2010
  36. 36. Wednesday, October 27, 2010
  37. 37. Wednesday, October 27, 2010
  38. 38. Wednesday, October 27, 2010
  39. 39. Wednesday, October 27, 2010
  40. 40. Wednesday, October 27, 2010
  41. 41. Wednesday, October 27, 2010
  42. 42. FOR aLONGTIMETHIS WORKED IT WAS EASY. IT WORKED. PEOPLE LISTENED. Wednesday, October 27, 2010
  43. 43. EVERYONE MADE MONEY; UNTIL.... Wednesday, October 27, 2010
  44. 44. PEOPLE TUNED OUT Wednesday, October 27, 2010
  45. 45. WETRIED BIGGER MEGAPHONES Wednesday, October 27, 2010
  46. 46. WE PUMPED UPTHE VOLUME Wednesday, October 27, 2010
  47. 47. ANDTHE FILTERS GET STRONGER Wednesday, October 27, 2010
  48. 48. WE GET EVEN MORE DESPERATE Wednesday, October 27, 2010
  49. 49. SOCIAL MEDIA SAVIOUR Wednesday, October 27, 2010
  50. 50. BUT SOCIAL MEDIA IS HURTING.... Wednesday, October 27, 2010
  51. 51. THE FUNNEL ISN’T WORKING AS WELL AS IT ONCE DID. Wednesday, October 27, 2010
  52. 52. IT’S EASY FOR PEOPLETO ‘UNFOLLOW’ Wednesday, October 27, 2010
  53. 53. EACH NEW STATUS UPDATE ADDS CLUTTER AMOUNT OF ATTENTION STAYSTHE SAME Wednesday, October 27, 2010
  54. 54. FIRE AND FORGET WAS EASY. Wednesday, October 27, 2010
  55. 55. SOCIAL MEDIATAKES EFFORT Wednesday, October 27, 2010
  56. 56. YOU ACTUALLY NEEDTO CARE Wednesday, October 27, 2010
  57. 57. TREATING THE NEW LIKETHE OLD IS A BANDAID SOLUTION Wednesday, October 27, 2010
  58. 58. UNCHARTERED WATERS THESE ARE UNCHARTED WATERS Wednesday, October 27, 2010
  59. 59. NECESSITY ISTHE MOTHER OF INVENTION - PLATO NECESSITY IS THE MOTHER OF INVENTION - PLATO WE NEEDTO RETHINK THE MODEL Wednesday, October 27, 2010
  60. 60. Source: Flickr.com zoomar NEEDTO ACCOUNT FOR PERMISSION ANDTRUST Wednesday, October 27, 2010
  61. 61. WHAT MADETHIS FOOTBALL FAN THIS WAY? Wednesday, October 27, 2010
  62. 62. WAS HE BORN LIKE THIS? Wednesday, October 27, 2010
  63. 63. TURN STRANGERS INTO FRIENDS FRIENDS INTO CUSTOMERS CUSTOMERS INTO SUPPORTERS Wednesday, October 27, 2010
  64. 64. EACH STEP TAKES EFF ORT Wednesday, October 27, 2010
  65. 65. EACH STEP BUILDS TRUST AND PERMISSION Wednesday, October 27, 2010
  66. 66. TIMETO GET RICK ROLLED Wednesday, October 27, 2010
  67. 67. FROM COMMUNITY TO CROWD Wednesday, October 27, 2010
  68. 68. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
  69. 69. FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
  70. 70. FROM COMMITTED TO CORE Wednesday, October 27, 2010
  71. 71. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
  72. 72. FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
  73. 73. FROM COMMITTED TO CORE Wednesday, October 27, 2010
  74. 74. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
  75. 75. Source: Flickr.com, rileyroxx FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
  76. 76. FROM COMMITTED TO CORE Wednesday, October 27, 2010
  77. 77. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
  78. 78. Source: Flickr.com d.j.k. FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
  79. 79. Source: Flickr.com Fanboy 30 FROM COMMITTED TO CORE Wednesday, October 27, 2010
  80. 80. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
  81. 81. Source: Flickr.com, korona-pl FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
  82. 82. Source: Flickr.com, wsilverSource: Flickr.com Chris & Shelley Mallinson FROM COMMITTED TO CORE Wednesday, October 27, 2010
  83. 83. Wednesday, October 27, 2010
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  85. 85. Wednesday, October 27, 2010
  86. 86. DISCRETE STEPS Wednesday, October 27, 2010
  87. 87. DISCRETE STEPS Wednesday, October 27, 2010
  88. 88. FROM COMMUNITY TO CROWD Wednesday, October 27, 2010
  89. 89. GOAL ISTO INCREASE COMMITMENT Wednesday, October 27, 2010
  90. 90. GOAL ISTO INCREASE COMMITMENT Wednesday, October 27, 2010
  91. 91. BUILD ADVOCATES (FANS, FOLLOWERS, FANATICS) Wednesday, October 27, 2010
  92. 92. BUILDING AN ARMY Wednesday, October 27, 2010
  93. 93. BUILDING AN ARMY Wednesday, October 27, 2010
  94. 94. BUILDING AN ARMY Wednesday, October 27, 2010
  95. 95. BUILDING AN ARMY Wednesday, October 27, 2010
  96. 96. BUILDING AN ARMY Wednesday, October 27, 2010
  97. 97. EVERYONE IS CONNECTED Wednesday, October 27, 2010
  98. 98. YOU WANTYOUR NETWORK’S NETWORKS Wednesday, October 27, 2010
  99. 99. YOUR FANS BRINGTHEIR NETWORKS WITHTHEM Wednesday, October 27, 2010
  100. 100. RECRUITING FORYOU. Wednesday, October 27, 2010
  101. 101. RECRUITING FORYOU. Wednesday, October 27, 2010
  102. 102. RECRUITING FORYOU. Wednesday, October 27, 2010
  103. 103. RECRUITING FORYOU. Wednesday, October 27, 2010
  104. 104. RECRUITING FORYOU. Wednesday, October 27, 2010
  105. 105. FANS BEGET MORE FANS Wednesday, October 27, 2010
  106. 106. FANS BEGET MORE FANS Wednesday, October 27, 2010
  107. 107. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
  108. 108. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
  109. 109. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
  110. 110. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
  111. 111. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
  112. 112. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
  113. 113. YOU’LL HAVE AN AUDIENCE IFYOU DO IT RIGHT... Wednesday, October 27, 2010
  114. 114. CONVERSE WITHYOU AND SOMEBODY TOTALK WITH Wednesday, October 27, 2010
  115. 115. WHO WILL SPREAD YOUR MESSAGE Wednesday, October 27, 2010
  116. 116. HELPYOU HELP OTHERS AND WILL BE THERE TO HEPYOU... Wednesday, October 27, 2010
  117. 117. + Revenue+ Goodwill - Expenses OUTCOMES YOU CANTAKE TOTHE BANK Wednesday, October 27, 2010
  118. 118. BUTYOU NEEDTHE RIGHTTOOL FORTHE JOB Wednesday, October 27, 2010
  119. 119. ANDYOU USETHE MODELTO SELECT TOOLS. Wednesday, October 27, 2010
  120. 120. TO BUILDYOUR CORE Wednesday, October 27, 2010
  121. 121. HOW DO YOU FORM A CROWD? Wednesday, October 27, 2010
  122. 122. SOMETHINGTO GATHER AROUND Wednesday, October 27, 2010
  123. 123. ANDYOU NEED SOME PEOPLE... Wednesday, October 27, 2010
  124. 124. Wednesday, October 27, 2010
  125. 125. YOU COULD USE A BLOG... Wednesday, October 27, 2010
  126. 126. A CONGREGATION NEEDS SOMETHING TO BELIEVE INWednesday, October 27, 2010
  127. 127. THEY NEED COMMITMENT Wednesday, October 27, 2010
  128. 128. THEY NEED BELONGING Wednesday, October 27, 2010
  129. 129. SHOUTING FROM OUTSIDETHE CAMPFIRE CIRCLE DOESN’T WORK Wednesday, October 27, 2010
  130. 130. IT’S ABOUT MOVING FROM CONTROL... Wednesday, October 27, 2010
  131. 131. ...TO INFLUENCE. Wednesday, October 27, 2010
  132. 132. FROM INTERRUPTING... Wednesday, October 27, 2010
  133. 133. ...TO PERMISSION Wednesday, October 27, 2010
  134. 134. FROMTALKING AT.... Wednesday, October 27, 2010
  135. 135. ....TOTALKING WITH. Wednesday, October 27, 2010
  136. 136. FROM BEING CLOSED.... Wednesday, October 27, 2010
  137. 137. TO BEING OPEN, TRANSPARENT, ACCOUNTABLE. Wednesday, October 27, 2010
  138. 138. IT’S ABOUT ADDING VALUE, BEING HELPFUL, BEING GENEROUS Wednesday, October 27, 2010
  139. 139. BRINGING BEERTOTHE CAMPFIRE IS ONE WAY TO GET A SEAT. Wednesday, October 27, 2010
  140. 140. WE LOVETOTALK ABOUT OURSELVES Wednesday, October 27, 2010
  141. 141. Wednesday, October 27, 2010
  142. 142. Wednesday, October 27, 2010
  143. 143. MANY PERSONALITIES MANY BEHAVIOURS Wednesday, October 27, 2010
  144. 144. DON’T BE AFRAIDTO ASK FOR COMMITMENT Wednesday, October 27, 2010
  145. 145. Wednesday, October 27, 2010
  146. 146. Moving People from the Congregation to the Committed GETYOUR CONGREGATION COMMITTED Wednesday, October 27, 2010
  147. 147. LOOK FOR OPPORTUNITIES TO MOVE PEOPLETOTHE CORE Wednesday, October 27, 2010
  148. 148. THE OUTCOMES ARETANGIBLE Wednesday, October 27, 2010
  149. 149. PERHAPS OUT OF STUPIDITY? Wednesday, October 27, 2010
  150. 150. YEARS OFTEARS, CHEERS AND BEERS Wednesday, October 27, 2010
  151. 151. HOWYOU MEASURE SUCCESS IS DEFINED BYTHE OBJECTIVE. Wednesday, October 27, 2010
  152. 152. CLOWNS ARE SCAREY...NOT SOCIAL MEDIA Wednesday, October 27, 2010
  153. 153. SOCIAL MEDIA MARKETING Mike Klein @dezguy Wednesday, October 27, 2010

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