Your SlideShare is downloading. ×
Social media tools
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social media tools

813
views

Published on

Western Canada Fairs presentation.

Western Canada Fairs presentation.

Published in: Business

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
813
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SOCIAL MEDIA MARKETING Mike Klein @dezguy Wednesday, October 27, 2010
  • 2. SOCIAL MEDIA FEAR? Wednesday, October 27, 2010
  • 3. REAL FEAR Wednesday, October 27, 2010
  • 4. EXPLOSION OF COMMUNICATIONS Wednesday, October 27, 2010
  • 5. WENT FROM BEING CONNECTED... Wednesday, October 27, 2010
  • 6. TO BEING BOMBARDED Wednesday, October 27, 2010
  • 7. WILDLY INTERCONNECTED. EXTREMELY COMPLICATED Wednesday, October 27, 2010
  • 8. INFANCY WE ARE ALL INFANTS Wednesday, October 27, 2010
  • 9. TWOTOOLS Wednesday, October 27, 2010
  • 10. TWO DIFFERENT APPROACHES Wednesday, October 27, 2010
  • 11. THE FUNNEL AS THE MODEL FOR MARKETING Wednesday, October 27, 2010
  • 12. POUR PEOPLE INTHETOP CUSTOMERS COME OUTTHE BOTTOM Wednesday, October 27, 2010
  • 13. BASED ON INTERRUPTING Wednesday, October 27, 2010
  • 14. Wednesday, October 27, 2010
  • 15. Wednesday, October 27, 2010
  • 16. Wednesday, October 27, 2010
  • 17. Wednesday, October 27, 2010
  • 18. Wednesday, October 27, 2010
  • 19. Wednesday, October 27, 2010
  • 20. Wednesday, October 27, 2010
  • 21. Wednesday, October 27, 2010
  • 22. Wednesday, October 27, 2010
  • 23. Wednesday, October 27, 2010
  • 24. Wednesday, October 27, 2010
  • 25. Wednesday, October 27, 2010
  • 26. Wednesday, October 27, 2010
  • 27. Wednesday, October 27, 2010
  • 28. Wednesday, October 27, 2010
  • 29. Wednesday, October 27, 2010
  • 30. Wednesday, October 27, 2010
  • 31. Wednesday, October 27, 2010
  • 32. Wednesday, October 27, 2010
  • 33. Wednesday, October 27, 2010
  • 34. Wednesday, October 27, 2010
  • 35. Wednesday, October 27, 2010
  • 36. Wednesday, October 27, 2010
  • 37. Wednesday, October 27, 2010
  • 38. Wednesday, October 27, 2010
  • 39. Wednesday, October 27, 2010
  • 40. Wednesday, October 27, 2010
  • 41. Wednesday, October 27, 2010
  • 42. FOR aLONGTIMETHIS WORKED IT WAS EASY. IT WORKED. PEOPLE LISTENED. Wednesday, October 27, 2010
  • 43. EVERYONE MADE MONEY; UNTIL.... Wednesday, October 27, 2010
  • 44. PEOPLE TUNED OUT Wednesday, October 27, 2010
  • 45. WETRIED BIGGER MEGAPHONES Wednesday, October 27, 2010
  • 46. WE PUMPED UPTHE VOLUME Wednesday, October 27, 2010
  • 47. ANDTHE FILTERS GET STRONGER Wednesday, October 27, 2010
  • 48. WE GET EVEN MORE DESPERATE Wednesday, October 27, 2010
  • 49. SOCIAL MEDIA SAVIOUR Wednesday, October 27, 2010
  • 50. BUT SOCIAL MEDIA IS HURTING.... Wednesday, October 27, 2010
  • 51. THE FUNNEL ISN’T WORKING AS WELL AS IT ONCE DID. Wednesday, October 27, 2010
  • 52. IT’S EASY FOR PEOPLETO ‘UNFOLLOW’ Wednesday, October 27, 2010
  • 53. EACH NEW STATUS UPDATE ADDS CLUTTER AMOUNT OF ATTENTION STAYSTHE SAME Wednesday, October 27, 2010
  • 54. FIRE AND FORGET WAS EASY. Wednesday, October 27, 2010
  • 55. SOCIAL MEDIATAKES EFFORT Wednesday, October 27, 2010
  • 56. YOU ACTUALLY NEEDTO CARE Wednesday, October 27, 2010
  • 57. TREATING THE NEW LIKETHE OLD IS A BANDAID SOLUTION Wednesday, October 27, 2010
  • 58. UNCHARTERED WATERS THESE ARE UNCHARTED WATERS Wednesday, October 27, 2010
  • 59. NECESSITY ISTHE MOTHER OF INVENTION - PLATO NECESSITY IS THE MOTHER OF INVENTION - PLATO WE NEEDTO RETHINK THE MODEL Wednesday, October 27, 2010
  • 60. Source: Flickr.com zoomar NEEDTO ACCOUNT FOR PERMISSION ANDTRUST Wednesday, October 27, 2010
  • 61. WHAT MADETHIS FOOTBALL FAN THIS WAY? Wednesday, October 27, 2010
  • 62. WAS HE BORN LIKE THIS? Wednesday, October 27, 2010
  • 63. TURN STRANGERS INTO FRIENDS FRIENDS INTO CUSTOMERS CUSTOMERS INTO SUPPORTERS Wednesday, October 27, 2010
  • 64. EACH STEP TAKES EFF ORT Wednesday, October 27, 2010
  • 65. EACH STEP BUILDS TRUST AND PERMISSION Wednesday, October 27, 2010
  • 66. TIMETO GET RICK ROLLED Wednesday, October 27, 2010
  • 67. FROM COMMUNITY TO CROWD Wednesday, October 27, 2010
  • 68. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
  • 69. FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
  • 70. FROM COMMITTED TO CORE Wednesday, October 27, 2010
  • 71. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
  • 72. FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
  • 73. FROM COMMITTED TO CORE Wednesday, October 27, 2010
  • 74. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
  • 75. Source: Flickr.com, rileyroxx FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
  • 76. FROM COMMITTED TO CORE Wednesday, October 27, 2010
  • 77. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
  • 78. Source: Flickr.com d.j.k. FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
  • 79. Source: Flickr.com Fanboy 30 FROM COMMITTED TO CORE Wednesday, October 27, 2010
  • 80. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
  • 81. Source: Flickr.com, korona-pl FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
  • 82. Source: Flickr.com, wsilverSource: Flickr.com Chris & Shelley Mallinson FROM COMMITTED TO CORE Wednesday, October 27, 2010
  • 83. Wednesday, October 27, 2010
  • 84. Wednesday, October 27, 2010
  • 85. Wednesday, October 27, 2010
  • 86. DISCRETE STEPS Wednesday, October 27, 2010
  • 87. DISCRETE STEPS Wednesday, October 27, 2010
  • 88. FROM COMMUNITY TO CROWD Wednesday, October 27, 2010
  • 89. GOAL ISTO INCREASE COMMITMENT Wednesday, October 27, 2010
  • 90. GOAL ISTO INCREASE COMMITMENT Wednesday, October 27, 2010
  • 91. BUILD ADVOCATES (FANS, FOLLOWERS, FANATICS) Wednesday, October 27, 2010
  • 92. BUILDING AN ARMY Wednesday, October 27, 2010
  • 93. BUILDING AN ARMY Wednesday, October 27, 2010
  • 94. BUILDING AN ARMY Wednesday, October 27, 2010
  • 95. BUILDING AN ARMY Wednesday, October 27, 2010
  • 96. BUILDING AN ARMY Wednesday, October 27, 2010
  • 97. EVERYONE IS CONNECTED Wednesday, October 27, 2010
  • 98. YOU WANTYOUR NETWORK’S NETWORKS Wednesday, October 27, 2010
  • 99. YOUR FANS BRINGTHEIR NETWORKS WITHTHEM Wednesday, October 27, 2010
  • 100. RECRUITING FORYOU. Wednesday, October 27, 2010
  • 101. RECRUITING FORYOU. Wednesday, October 27, 2010
  • 102. RECRUITING FORYOU. Wednesday, October 27, 2010
  • 103. RECRUITING FORYOU. Wednesday, October 27, 2010
  • 104. RECRUITING FORYOU. Wednesday, October 27, 2010
  • 105. FANS BEGET MORE FANS Wednesday, October 27, 2010
  • 106. FANS BEGET MORE FANS Wednesday, October 27, 2010
  • 107. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
  • 108. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
  • 109. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
  • 110. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
  • 111. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
  • 112. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
  • 113. YOU’LL HAVE AN AUDIENCE IFYOU DO IT RIGHT... Wednesday, October 27, 2010
  • 114. CONVERSE WITHYOU AND SOMEBODY TOTALK WITH Wednesday, October 27, 2010
  • 115. WHO WILL SPREAD YOUR MESSAGE Wednesday, October 27, 2010
  • 116. HELPYOU HELP OTHERS AND WILL BE THERE TO HEPYOU... Wednesday, October 27, 2010
  • 117. + Revenue+ Goodwill - Expenses OUTCOMES YOU CANTAKE TOTHE BANK Wednesday, October 27, 2010
  • 118. BUTYOU NEEDTHE RIGHTTOOL FORTHE JOB Wednesday, October 27, 2010
  • 119. ANDYOU USETHE MODELTO SELECT TOOLS. Wednesday, October 27, 2010
  • 120. TO BUILDYOUR CORE Wednesday, October 27, 2010
  • 121. HOW DO YOU FORM A CROWD? Wednesday, October 27, 2010
  • 122. SOMETHINGTO GATHER AROUND Wednesday, October 27, 2010
  • 123. ANDYOU NEED SOME PEOPLE... Wednesday, October 27, 2010
  • 124. Wednesday, October 27, 2010
  • 125. YOU COULD USE A BLOG... Wednesday, October 27, 2010
  • 126. A CONGREGATION NEEDS SOMETHING TO BELIEVE INWednesday, October 27, 2010
  • 127. THEY NEED COMMITMENT Wednesday, October 27, 2010
  • 128. THEY NEED BELONGING Wednesday, October 27, 2010
  • 129. SHOUTING FROM OUTSIDETHE CAMPFIRE CIRCLE DOESN’T WORK Wednesday, October 27, 2010
  • 130. IT’S ABOUT MOVING FROM CONTROL... Wednesday, October 27, 2010
  • 131. ...TO INFLUENCE. Wednesday, October 27, 2010
  • 132. FROM INTERRUPTING... Wednesday, October 27, 2010
  • 133. ...TO PERMISSION Wednesday, October 27, 2010
  • 134. FROMTALKING AT.... Wednesday, October 27, 2010
  • 135. ....TOTALKING WITH. Wednesday, October 27, 2010
  • 136. FROM BEING CLOSED.... Wednesday, October 27, 2010
  • 137. TO BEING OPEN, TRANSPARENT, ACCOUNTABLE. Wednesday, October 27, 2010
  • 138. IT’S ABOUT ADDING VALUE, BEING HELPFUL, BEING GENEROUS Wednesday, October 27, 2010
  • 139. BRINGING BEERTOTHE CAMPFIRE IS ONE WAY TO GET A SEAT. Wednesday, October 27, 2010
  • 140. WE LOVETOTALK ABOUT OURSELVES Wednesday, October 27, 2010
  • 141. Wednesday, October 27, 2010
  • 142. Wednesday, October 27, 2010
  • 143. MANY PERSONALITIES MANY BEHAVIOURS Wednesday, October 27, 2010
  • 144. DON’T BE AFRAIDTO ASK FOR COMMITMENT Wednesday, October 27, 2010
  • 145. Wednesday, October 27, 2010
  • 146. Moving People from the Congregation to the Committed GETYOUR CONGREGATION COMMITTED Wednesday, October 27, 2010
  • 147. LOOK FOR OPPORTUNITIES TO MOVE PEOPLETOTHE CORE Wednesday, October 27, 2010
  • 148. THE OUTCOMES ARETANGIBLE Wednesday, October 27, 2010
  • 149. PERHAPS OUT OF STUPIDITY? Wednesday, October 27, 2010
  • 150. YEARS OFTEARS, CHEERS AND BEERS Wednesday, October 27, 2010
  • 151. HOWYOU MEASURE SUCCESS IS DEFINED BYTHE OBJECTIVE. Wednesday, October 27, 2010
  • 152. CLOWNS ARE SCAREY...NOT SOCIAL MEDIA Wednesday, October 27, 2010
  • 153. SOCIAL MEDIA MARKETING Mike Klein @dezguy Wednesday, October 27, 2010