Followers, Friends and Faithful Fans

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The funnel as a marketing model is insufficient. It doesn't account for permission and trust. Provided is an alternative model (CAKE) to help guide your social media strategy development.

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Followers, Friends and Faithful Fans

  1. 1. @DEZGUY FOLLOWERS, FRIENDS AND FAITHFUL FANS Social Media Marketing Saturday, October 23, 2010
  2. 2. WHAT MADETHIS FOOTBALL FAN THIS WAY? Saturday, October 23, 2010
  3. 3. WAS HE BORN LIKE THIS? Saturday, October 23, 2010
  4. 4. WHAT ARE OURTOOLS FOR ANALYSIS? Saturday, October 23, 2010
  5. 5. THE FUNNEL AS THE MODEL FOR MARKETING Saturday, October 23, 2010
  6. 6. POUR PEOPLE INTHETOP CUSTOMERS COME OUTTHE BOTTOM Saturday, October 23, 2010
  7. 7. BASED ON INTERRUPTING Saturday, October 23, 2010
  8. 8. FOR aLONGTIMETHIS WORKED IT WAS EASY. IT WORKED. PEOPLE LISTENED. Saturday, October 23, 2010
  9. 9. EVERYONE MADE MONEY; UNTIL.... Saturday, October 23, 2010
  10. 10. EXPLOSION OF COMMUNICATIONS Saturday, October 23, 2010
  11. 11. WILDLY INTERCONNECTED. EXTREMELY COMPLICATED Saturday, October 23, 2010
  12. 12. WENT FROM BEING CONNECTED... Saturday, October 23, 2010
  13. 13. TO BEING BOMBARDED Saturday, October 23, 2010
  14. 14. PEOPLE TUNED OUT Saturday, October 23, 2010
  15. 15. WETRIED BIGGER MEGAPHONES Saturday, October 23, 2010
  16. 16. WE PUMPED UPTHE VOLUME Saturday, October 23, 2010
  17. 17. ANDTHE FILTERS GET STRONGER Saturday, October 23, 2010
  18. 18. WE GET EVEN MORE DESPERATE Saturday, October 23, 2010
  19. 19. SOCIAL MEDIA SAVIOUR Saturday, October 23, 2010
  20. 20. BUT SOCIAL MEDIA IS HURTING.... Saturday, October 23, 2010
  21. 21. THE FUNNEL ISN’T WORKING AS WELL AS IT ONCE DID. Saturday, October 23, 2010
  22. 22. IT’S EASY FOR PEOPLETO ‘UNFOLLOW’ Saturday, October 23, 2010
  23. 23. EACH NEW STATUS UPDATE ADDS CLUTTER AMOUNT OF ATTENTION STAYSTHE SAME Saturday, October 23, 2010
  24. 24. WE ARE FEARFUL OF CHANGE Saturday, October 23, 2010
  25. 25. FIRE AND FORGET WAS EASY. Saturday, October 23, 2010
  26. 26. SOCIAL MEDIATAKES EFFORT Saturday, October 23, 2010
  27. 27. YOU ACTUALLY NEEDTO CARE Saturday, October 23, 2010
  28. 28. ORYOU’LL FUNNELYOUR MONEY DOWNTHE DRAIN Saturday, October 23, 2010
  29. 29. INFANCY WE ARE ALL INFANTS Saturday, October 23, 2010
  30. 30. TREATING THE NEW LIKETHE OLD IS A BANDAID SOLUTION Saturday, October 23, 2010
  31. 31. UNCHARTERED WATERS THESE ARE UNCHARTED WATERS Saturday, October 23, 2010
  32. 32. NECESSITY ISTHE MOTHER OF INVENTION - PLATO NECESSITY IS THE MOTHER OF INVENTION - PLATO WE NEEDTO RETHINK THE MODEL Saturday, October 23, 2010
  33. 33. Source: Flickr.com zoomar NEEDTO ACCOUNT FOR PERMISSION ANDTRUST Saturday, October 23, 2010
  34. 34. TURN STRANGERS INTO FRIENDS FRIENDS INTO CUSTOMERS CUSTOMERS INTO SUPPORTERS Saturday, October 23, 2010
  35. 35. EACH STEP TAKES EFF ORT Saturday, October 23, 2010
  36. 36. EACH STEP BUILDS TRUST AND PERMISSION Saturday, October 23, 2010
  37. 37. A LESSON FROM A PREACHER Saturday, October 23, 2010
  38. 38. FROM COMMUNITY TO CROWD Saturday, October 23, 2010
  39. 39. FROM CROWDTO CONGREGATION Saturday, October 23, 2010
  40. 40. FROM CONGREGATION TO COMMITTED Saturday, October 23, 2010
  41. 41. FROM COMMITTED TO CORE Saturday, October 23, 2010
  42. 42. FROM CROWDTO CONGREGATION Saturday, October 23, 2010
  43. 43. Source: Flickr.com, rileyroxx FROM CONGREGATION TO COMMITTED Saturday, October 23, 2010
  44. 44. FROM COMMITTED TO CORE Saturday, October 23, 2010
  45. 45. FROM CROWDTO CONGREGATION Saturday, October 23, 2010
  46. 46. Source: Flickr.com d.j.k. FROM CONGREGATION TO COMMITTED Saturday, October 23, 2010
  47. 47. Source: Flickr.com Fanboy 30 FROM COMMITTED TO CORE Saturday, October 23, 2010
  48. 48. FROM CROWDTO CONGREGATION Saturday, October 23, 2010
  49. 49. Source: Flickr.com, korona-pl FROM CONGREGATION TO COMMITTED Saturday, October 23, 2010
  50. 50. Source: Flickr.com, wsilverSource: Flickr.com Chris & Shelley Mallinson FROM COMMITTED TO CORE Saturday, October 23, 2010
  51. 51. Saturday, October 23, 2010
  52. 52. Saturday, October 23, 2010
  53. 53. Saturday, October 23, 2010
  54. 54. TOOL NEUTRAL. INCLUDES OFFLINE Saturday, October 23, 2010
  55. 55. DISCRETE STEPS Saturday, October 23, 2010
  56. 56. DISCRETE STEPS Saturday, October 23, 2010
  57. 57. SIZE MATTERS. SO DOES SHAPE Saturday, October 23, 2010
  58. 58. SIZE MATTERS. SO DOES SHAPE Saturday, October 23, 2010
  59. 59. SIZE MATTERS. SO DOES SHAPE Saturday, October 23, 2010
  60. 60. SIZE MATTERS. SO DOES SHAPE Saturday, October 23, 2010
  61. 61. SIZE MATTERS. SO DOES SHAPE Saturday, October 23, 2010
  62. 62. FROM COMMUNITY TO CROWD Saturday, October 23, 2010
  63. 63. GOAL ISTO INCREASE COMMITMENT Saturday, October 23, 2010
  64. 64. GOAL ISTO INCREASE COMMITMENT Saturday, October 23, 2010
  65. 65. BUILD ADVOCATES (FANS, FOLLOWERS, FANATICS) Saturday, October 23, 2010
  66. 66. BUILDING AN ARMY Saturday, October 23, 2010
  67. 67. BUILDING AN ARMY Saturday, October 23, 2010
  68. 68. BUILDING AN ARMY Saturday, October 23, 2010
  69. 69. BUILDING AN ARMY Saturday, October 23, 2010
  70. 70. BUILDING AN ARMY Saturday, October 23, 2010
  71. 71. EVERYONE IS CONNECTED Saturday, October 23, 2010
  72. 72. YOU WANTYOUR NETWORK’S NETWORKS Saturday, October 23, 2010
  73. 73. YOUR FANS BRINGTHEIR NETWORKS WITHTHEM Saturday, October 23, 2010
  74. 74. RECRUITING FORYOU. Saturday, October 23, 2010
  75. 75. RECRUITING FORYOU. Saturday, October 23, 2010
  76. 76. RECRUITING FORYOU. Saturday, October 23, 2010
  77. 77. RECRUITING FORYOU. Saturday, October 23, 2010
  78. 78. RECRUITING FORYOU. Saturday, October 23, 2010
  79. 79. FANS BEGET MORE FANS Saturday, October 23, 2010
  80. 80. FANS BEGET MORE FANS Saturday, October 23, 2010
  81. 81. YOUR MARKETING PLATFORM GROWS Saturday, October 23, 2010
  82. 82. YOUR MARKETING PLATFORM GROWS Saturday, October 23, 2010
  83. 83. YOUR MARKETING PLATFORM GROWS Saturday, October 23, 2010
  84. 84. YOUR MARKETING PLATFORM GROWS Saturday, October 23, 2010
  85. 85. YOUR MARKETING PLATFORM GROWS Saturday, October 23, 2010
  86. 86. YOUR MARKETING PLATFORM GROWS Saturday, October 23, 2010
  87. 87. SOMETHINGS ARE EASIERTO BUILD PLATFORMS THAN OTHERS Saturday, October 23, 2010
  88. 88. NOT EVERYTHING IS FAN WORTHY Saturday, October 23, 2010
  89. 89. NOT ALL STEPS ARE EQUAL Saturday, October 23, 2010
  90. 90. YOU’LL HAVE AN AUDIENCE IFYOU DO IT RIGHT... Saturday, October 23, 2010
  91. 91. CONVERSE WITHYOU AND SOMEBODY TOTALK WITH Saturday, October 23, 2010
  92. 92. WHO WILL SPREAD YOUR MESSAGE Saturday, October 23, 2010
  93. 93. HELPYOU HELP OTHERS AND WILL BE THERE TO HEPYOU... Saturday, October 23, 2010
  94. 94. + Revenue+ Goodwill - Expenses OUTCOMES YOU CANTAKE TOTHE BANK Saturday, October 23, 2010
  95. 95. MORETHAN ‘JUST COMMUNICATION’ Saturday, October 23, 2010
  96. 96. BUTYOU NEEDTHE RIGHTTOOL FORTHE JOB Saturday, October 23, 2010
  97. 97. ANDYOU USETHE MODELTO SELECT TOOLS. Saturday, October 23, 2010
  98. 98. TO BUILDYOUR CORE Saturday, October 23, 2010
  99. 99. HOW DO YOU FORM A CROWD? Saturday, October 23, 2010
  100. 100. SOMETHINGTO GATHER AROUND Saturday, October 23, 2010
  101. 101. ANDYOU NEED SOME PEOPLE... Saturday, October 23, 2010
  102. 102. Saturday, October 23, 2010
  103. 103. YOU COULD USE A BLOG... Saturday, October 23, 2010
  104. 104. A CONGREGATION NEEDS SOMETHING TO BELIEVE INSaturday, October 23, 2010
  105. 105. THEY NEED COMMITMENT Saturday, October 23, 2010
  106. 106. THEY NEED BELONGING Saturday, October 23, 2010
  107. 107. SHOUTING FROM OUTSIDETHE CAMPFIRE CIRCLE DOESN’T WORK Saturday, October 23, 2010
  108. 108. IT’S ABOUT MOVING FROM CONTROL... Saturday, October 23, 2010
  109. 109. ...TO INFLUENCE. Saturday, October 23, 2010
  110. 110. FROM INTERRUPTING... Saturday, October 23, 2010
  111. 111. ...TO PERMISSION Saturday, October 23, 2010
  112. 112. FROMTALKING AT.... Saturday, October 23, 2010
  113. 113. ....TOTALKING WITH. Saturday, October 23, 2010
  114. 114. FROM BEING CLOSED.... Saturday, October 23, 2010
  115. 115. TO BEING OPEN, TRANSPARENT, ACCOUNTABLE. Saturday, October 23, 2010
  116. 116. IT’S ABOUT ADDING VALUE, BEING HELPFUL, BEING GENEROUS Saturday, October 23, 2010
  117. 117. BRINGING BEERTOTHE CAMPFIRE IS ONE WAY TO GET A SEAT. Saturday, October 23, 2010
  118. 118. WE LOVETOTALK ABOUT OURSELVES Saturday, October 23, 2010
  119. 119. MANY PERSONALITIES MANY BEHAVIOURS Saturday, October 23, 2010
  120. 120. DON’T BE AFRAIDTO ASK FOR COMMITMENT Saturday, October 23, 2010
  121. 121. @dezguy Saturday, October 23, 2010
  122. 122. Moving People from the Congregation to the Committed GETYOUR CONGREGATION COMMITTED Saturday, October 23, 2010
  123. 123. LOOK FOR OPPORTUNITIES TO MOVE PEOPLETOTHE CORE Saturday, October 23, 2010
  124. 124. THE OUTCOMES ARETANGIBLE Saturday, October 23, 2010
  125. 125. PERHAPS OUT OF STUPIDITY? Saturday, October 23, 2010
  126. 126. YEARS OFTEARS, CHEERS AND BEERS Saturday, October 23, 2010
  127. 127. HOWYOU MEASURE SUCCESS IS DEFINED BYTHE OBJECTIVE. Saturday, October 23, 2010
  128. 128. @DEZGUY FOLLOWERS, FRIENDS AND FAITHFUL FANS Social Media Marketing Saturday, October 23, 2010

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