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Followers, Friends and Faithful Fans

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The funnel as a marketing model is insufficient. It doesn't account for permission and trust. Provided is an alternative model (CAKE) to help guide your social media strategy development.

The funnel as a marketing model is insufficient. It doesn't account for permission and trust. Provided is an alternative model (CAKE) to help guide your social media strategy development.

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    Followers, Friends and Faithful Fans Followers, Friends and Faithful Fans Presentation Transcript

    • FOLLOWERS, FRIENDS AND FAITHFUL FANS Social Media Mar keting @DEZGUY Saturday, October 23, 2010
    • WHAT MADE THIS FOOTBALL FAN THIS WAY? Saturday, October 23, 2010
    • WAS HE BORN LIKE THIS? Saturday, October 23, 2010
    • WHAT ARE OUR TOOLS FOR ANALYSIS? Saturday, October 23, 2010
    • THE FUNNEL AS THE MODEL FOR MARKETING Saturday, October 23, 2010
    • POUR PEOPLE IN THE TOP CUSTOMERS COME OUT THE BOTTOM Saturday, October 23, 2010
    • BASED ON INTERRUPTING Saturday, October 23, 2010
    • IT WAS EASY. IT WORKED. PEOPLE LISTENED. FOR aLONG TIME THIS WORKED Saturday, October 23, 2010
    • EVERYONE MADE MONEY; UNTIL.... Saturday, October 23, 2010
    • EXPLOSION OF COMMUNICATIONS Saturday, October 23, 2010
    • WILDLY INTERCONNECTED. EXTREMELY COMPLICATED Saturday, October 23, 2010
    • WENT FROM BEING CONNECTED... Saturday, October 23, 2010
    • TO BEING BOMBARDED Saturday, October 23, 2010
    • PEOPLE TUNED OUT Saturday, October 23, 2010
    • WE TRIED BIGGER MEGAPHONES Saturday, October 23, 2010
    • WE PUMPED UP THE VOLUME Saturday, October 23, 2010
    • AND THE FILTERS GET STRONGER Saturday, October 23, 2010
    • WE GET EVEN MORE DESPERATE Saturday, October 23, 2010
    • SOCIAL MEDIA SAVIOUR Saturday, October 23, 2010
    • BUT SOCIAL MEDIA IS HURTING.... Saturday, October 23, 2010
    • THE FUNNEL ISN’T WORKING AS WELL AS IT ONCE DID. Saturday, October 23, 2010
    • IT’S EASY FOR PEOPLE TO ‘UNFOLLOW’ Saturday, October 23, 2010
    • EACH NEW STATUS UPDATE ADDS CLUTTER AMOUNT OF ATTENTION STAYS THE SAME Saturday, October 23, 2010
    • WE ARE FEARFUL OF CHANGE Saturday, October 23, 2010
    • FIRE AND FORGET WAS EASY. Saturday, October 23, 2010
    • SOCIAL MEDIA TAKES EFFORT Saturday, October 23, 2010
    • YOU ACTUALLY NEED TO CARE Saturday, October 23, 2010
    • OR YOU’LL FUNNEL YOUR MONEY DOWN THE DRAIN Saturday, October 23, 2010
    • INFANCY WE ARE ALL INFANTS Saturday, October 23, 2010
    • TREATING THE NEW LIKE THE OLD IS A BANDAID SOLUTION Saturday, October 23, 2010
    • THESE ARE UNCHARTED UNCHARTERED WATERS WATERS Saturday, October 23, 2010
    • NECESSITY IS THE MOTHER OF INVENTION - PLATO THINK NECESSITY IS THE MOTHER OF W E NEED TO RE ODEL THE M INVENTION - PLATO Saturday, October 23, 2010
    • NEED TO ACCOUNT FOR PERMISSION AND TRUST Source: Flickr.com zoomar Saturday, October 23, 2010
    • TURN STRANGERS INTO FRIENDS FRIENDS INTO CUSTOMERS CUSTOMERS INTO SUPPORTERS Saturday, October 23, 2010
    • EACH STEP TAKES EFF ORT Saturday, October 23, 2010
    • EACH STEP BUILDS TRUST AND PERMISSION Saturday, October 23, 2010
    • A LESSON FROM A PREACHER Saturday, October 23, 2010
    • FROM COMMUNITY TO CROWD Saturday, October 23, 2010
    • FROM CROWD TO CONGREGATION Saturday, October 23, 2010
    • FROM CONGREGATION TO COMMITTED Saturday, October 23, 2010
    • FROM COMMITTED TO CORE Saturday, October 23, 2010
    • FROM CROWD TO CONGREGATION Saturday, October 23, 2010
    • FROM CONGREGATION TO COMMITTED Source: Flickr.com, rileyroxx Saturday, October 23, 2010
    • FROM COMMITTED TO CORE Saturday, October 23, 2010
    • FROM CROWD TO CONGREGATION Saturday, October 23, 2010
    • FROM CONGREGATION TO COMMITTED Source: Flickr.com d.j.k. Saturday, October 23, 2010
    • FROM COMMITTED TO CORE Source: Flickr.com Fanboy 30 Saturday, October 23, 2010
    • FROM CROWD TO CONGREGATION Saturday, October 23, 2010
    • FROM CONGREGATION TO COMMITTED Source: Flickr.com, korona-pl Saturday, October 23, 2010
    • FROM COMMITTED TO CORE Source: Flickr.com Chris & Shelley Mallinson Source: Flickr.com, wsilver Saturday, October 23, 2010
    • Saturday, October 23, 2010
    • Saturday, October 23, 2010
    • Saturday, October 23, 2010
    • TOOL NEUTRAL. INCLUDES OFFLINE Saturday, October 23, 2010
    • DISCRETE STEPS Saturday, October 23, 2010
    • DISCRETE STEPS Saturday, October 23, 2010
    • SIZE MATTERS. SO DOES SHAPE Saturday, October 23, 2010
    • SIZE MATTERS. SO DOES SHAPE Saturday, October 23, 2010
    • SIZE MATTERS. SO DOES SHAPE Saturday, October 23, 2010
    • SIZE MATTERS. SO DOES SHAPE Saturday, October 23, 2010
    • SIZE MATTERS. SO DOES SHAPE Saturday, October 23, 2010
    • FROM COMMUNITY TO CROWD Saturday, October 23, 2010
    • GOAL IS TO INCREASE COMMITMENT Saturday, October 23, 2010
    • GOAL IS TO INCREASE COMMITMENT Saturday, October 23, 2010
    • BUILD ADVOCATES (FANS, FOLLOWERS, FANATICS) Saturday, October 23, 2010
    • BUILDING AN ARMY Saturday, October 23, 2010
    • BUILDING AN ARMY Saturday, October 23, 2010
    • BUILDING AN ARMY Saturday, October 23, 2010
    • BUILDING AN ARMY Saturday, October 23, 2010
    • BUILDING AN ARMY Saturday, October 23, 2010
    • EVERYONE IS CONNECTED Saturday, October 23, 2010
    • YOU WANT YOUR NETWORK’S NETWORKS Saturday, October 23, 2010
    • YOUR FANS BRING THEIR NETWORKS WITH THEM Saturday, October 23, 2010
    • RECRUITING FOR YOU. Saturday, October 23, 2010
    • RECRUITING FOR YOU. Saturday, October 23, 2010
    • RECRUITING FOR YOU. Saturday, October 23, 2010
    • RECRUITING FOR YOU. Saturday, October 23, 2010
    • RECRUITING FOR YOU. Saturday, October 23, 2010
    • FANS BEGET MORE FANS Saturday, October 23, 2010
    • FANS BEGET MORE FANS Saturday, October 23, 2010
    • YOUR MARKETING PLATFORM GROWS Saturday, October 23, 2010
    • YOUR MARKETING PLATFORM GROWS Saturday, October 23, 2010
    • YOUR MARKETING PLATFORM GROWS Saturday, October 23, 2010
    • YOUR MARKETING PLATFORM GROWS Saturday, October 23, 2010
    • YOUR MARKETING PLATFORM GROWS Saturday, October 23, 2010
    • YOUR MARKETING PLATFORM GROWS Saturday, October 23, 2010
    • SOME THINGS ARE EASIER TO BUILD PLATFORMS THAN OTHERS Saturday, October 23, 2010
    • NOT EVERYTHING IS FAN WORTHY Saturday, October 23, 2010
    • NOT ALL STEPS ARE EQUAL Saturday, October 23, 2010
    • IF YOU DO IT RIGHT... YOU’LL HAVE AN AUDIENCE Saturday, October 23, 2010
    • AND SOMEBODY TO TALK WITH CONVERSE WITH YOU Saturday, October 23, 2010
    • WHO WILL SPREAD YOUR MESSAGE Saturday, October 23, 2010
    • AND WILL BE THERE TO HEP YOU... HELP YOU HELP OTHERS Saturday, October 23, 2010
    • + Goodwill + Revenue - Expenses OUTCOMES YOU CAN TAKE TO THE BANK Saturday, October 23, 2010
    • MORE THAN ‘JUST COMMUNICATION’ Saturday, October 23, 2010
    • BUT YOU NEED THE RIGHT TOOL FOR THE JOB Saturday, October 23, 2010
    • AND YOU USE THE MODEL TO SELECT TOOLS. Saturday, October 23, 2010
    • TO BUILD YOUR CORE Saturday, October 23, 2010
    • HOW DO YOU FORM A CROWD? Saturday, October 23, 2010
    • SOMETHING TO GATHER AROUND Saturday, October 23, 2010
    • AND YOU NEED SOME PEOPLE... Saturday, October 23, 2010
    • Saturday, October 23, 2010
    • YOU COULD USE A BLOG... Saturday, October 23, 2010
    • A CONGREGATION NEEDS SOMETHING TO BELIEVE IN Saturday, October 23, 2010
    • THEY NEED COMMITMENT Saturday, October 23, 2010
    • THEY NEED BELONGING Saturday, October 23, 2010
    • SHOUTING FROM OUTSIDE THE CAMPFIRE CIRCLE DOESN’T WORK Saturday, October 23, 2010
    • IT’S ABOUT MOVING FROM CONTROL... Saturday, October 23, 2010
    • ...TO INFLUENCE. Saturday, October 23, 2010
    • FROM INTERRUPTING... Saturday, October 23, 2010
    • ...TO PERMISSION Saturday, October 23, 2010
    • FROM TALKING AT.... Saturday, October 23, 2010
    • ....TO TALKING WITH. Saturday, October 23, 2010
    • FROM BEING CLOSED.... Saturday, October 23, 2010
    • TO BEING OPEN, TRANSPARENT, ACCOUNTABLE. Saturday, October 23, 2010
    • IT’S ABOUT ADDING VALUE, BEING HELPFUL, BEING GENEROUS Saturday, October 23, 2010
    • BRINGING BEER TO THE CAMPFIRE IS ONE WAY TO GET A SEAT. Saturday, October 23, 2010
    • WE LOVE TO TALK ABOUT OURSELVES Saturday, October 23, 2010
    • MANY PERSONALITIES MANY BEHAVIOURS Saturday, October 23, 2010
    • DON’T BE AFRAID TO ASK FOR COMMITMENT Saturday, October 23, 2010
    • @dezguy Saturday, October 23, 2010
    • GET YOUR CONGREGATION COMMITTED Moving People from the Congregation to the Committed Saturday, October 23, 2010
    • LOOK FOR OPPORTUNITIES TO MOVE PEOPLE TO THE CORE Saturday, October 23, 2010
    • THE OUTCOMES ARE TANGIBLE Saturday, October 23, 2010
    • PERHAPS OUT OF STUPIDITY? Saturday, October 23, 2010
    • YEARS OF TEARS, CHEERS AND BEERS Saturday, October 23, 2010
    • HOW YOU MEASURE SUCCESS IS DEFINED BY THE OBJECTIVE. Saturday, October 23, 2010
    • FOLLOWERS, FRIENDS AND FAITHFUL FANS Social Media Mar keting @DEZGUY Saturday, October 23, 2010