Word press for profit
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  • Starting point - everything you need to get started. Many features rolled in: user management, CMS, image storage, thumbnails, \n\nThemes - Free and Paid themes are both a great deal\n\nPlugins - Like Themes\n\nCommunity - amazing; support for your business because you’re on the platform. support for your programming.\n
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Transcript

  • 1. Making Money with WordPress Success in 4 ActsMichael Johnstone @Johnstone_M
  • 2. Michael Johnstone @Johnstone_MMichael Johnstone @Johnstone_M
  • 3. “When I get sad, I stop beingsad and be awesome instead.True story.” - Barney Stinson Michael Johnstone @Johnstone_M
  • 4. “I peed in the bathtub.” - LMichael Johnstone @Johnstone_M
  • 5. PrerequisitesYou must be focussed on turning a profit.Michael Johnstone @Johnstone_M
  • 6. Effort You must be willing to hustle.Michael Johnstone @Johnstone_M
  • 7. How many ways are there to make money?Michael Johnstone @Johnstone_M
  • 8. 3Michael Johnstone @Johnstone_M
  • 9. 3 Ways to Earn Money Sell to New Customers Sell More to Existing Customers Reduce CostsMichael Johnstone @Johnstone_M
  • 10. Web Customers Visitors Users AdvertisersMichael Johnstone @Johnstone_M
  • 11. Sell to New Customers SEO - Jetpack SEM Social / Sharing Cross PromotingMichael Johnstone @Johnstone_M
  • 12. Existing Customers Services - users Premium Features - users E-mail Marketing - advertisers Contests - advertisersMichael Johnstone @Johnstone_M
  • 13. Reduce Costs Great Starting Point Themes Plugins Community Business ProcessesMichael Johnstone @Johnstone_M
  • 14. ImaginuityMichael Johnstone @Johnstone_M
  • 15. Mall Websites WordPress Multisite Share Plugins and themes Child themes with specific variations Setup and Support Fees Full time account managerMichael Johnstone @Johnstone_M
  • 16. MoveToDotMobi Custom Themes Custom Plugins Faster roll out Reliable CMS Easily updated by customersMichael Johnstone @Johnstone_M
  • 17. RD2inc.com Ford Canada wanted to create a key social property... they wanted to have their own voice in the Ford social landscape.Michael Johnstone @Johnstone_M
  • 18. The Plan Personas - know the audience well Inspiration - look inside and outside the industry Prototype and Test Mobile - Plan from the startMichael Johnstone @Johnstone_M
  • 19. Best Practices Plan - customer insights, example sites, etc. Keep it simple - don’t use too many plugins Leverage what already exists Hustle - launching isn’t the win. It’s the first step.Michael Johnstone @Johnstone_M
  • 20. Michael Johnstone Entrepreneur; Executive; Strategies & Acquisitions with Mark Cuban CompaniesMichael Johnstone @Johnstone_M