Managing Multiples Maintain Client’s Social Media Without Going                     CrazyMichael Johnstone                ...
Michael Johnstone      Entrepreneur; Executive; Strategies &    Acquisitions with Mark Cuban CompaniesMichael Johnstone   ...
Managing Multiples Maintain Client’s Social Media Without Going                     CrazyMichael Johnstone                ...
The Problem      at eLocomotive         3-5 clients * 2-3 sites = 15 tasks      at Naked Pizza (MC Company)         20 sto...
Systems             The Cause of and Answer to                All Business ProblemsMichael Johnstone                    @J...
Online Interactions      Respond to comments      Message/promote the company      Participate in conversationsMichael Joh...
Respond to Comments      2-3 times a day. I do it for all companies      morning, noon, and night.      Make it simple by ...
Promote the Company      These are easier to plan.      Take time to lay out 1-3 months of      content.      Set up some ...
Participate in             conversations      Again, a standard set of searches makes      life easier      Find someone t...
Repeat      Repeat for all clients.      Check who you are before you post.      Dont switch around in the middle.Michael ...
Client Tips      Retainers are better.      Delegate - watch for ways to offload effort      to the client.       Teach yo...
Win      Dodo case for the new iPad. Customized      by www.IWantToDrawaCatforYou.com      Tweet and mention @johnstone_m ...
Desktop      Tweetdeck      Tweetie      Hootsuite      BufferApp      LastPass      Twitter.comMichael Johnstone         ...
Mobile      Twitter      Tweetdeck      Hootsuite      Buffer appMichael Johnstone            @Johnstone_M
iPad      Tweetbot      Twitter.comMichael Johnstone          @Johnstone_M
Thank You
Michael Johnstone      Entrepreneur; Executive; Strategies &    Acquisitions with Mark Cuban CompaniesMichael Johnstone   ...
Managing Multiples Maintain Client’s Social Media Without Going                     CrazyMichael Johnstone                ...
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Managing multiples

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  • Managing multiples

    1. 1. Managing Multiples Maintain Client’s Social Media Without Going CrazyMichael Johnstone @Johnstone_M
    2. 2. Michael Johnstone Entrepreneur; Executive; Strategies & Acquisitions with Mark Cuban CompaniesMichael Johnstone @Johnstone_M
    3. 3. Managing Multiples Maintain Client’s Social Media Without Going CrazyMichael Johnstone @Johnstone_M
    4. 4. The Problem at eLocomotive 3-5 clients * 2-3 sites = 15 tasks at Naked Pizza (MC Company) 20 stores * 4-5 sites = 100 tasksMichael Johnstone @Johnstone_M
    5. 5. Systems The Cause of and Answer to All Business ProblemsMichael Johnstone @Johnstone_M
    6. 6. Online Interactions Respond to comments Message/promote the company Participate in conversationsMichael Johnstone @Johnstone_M
    7. 7. Respond to Comments 2-3 times a day. I do it for all companies morning, noon, and night. Make it simple by creating a list of searches. Set up all your accounts in 1-2 places. Dont use your phone. Take complaints and follow ups offline.Michael Johnstone @Johnstone_M
    8. 8. Promote the Company These are easier to plan. Take time to lay out 1-3 months of content. Set up some posts to happen on a schedule.Michael Johnstone @Johnstone_M
    9. 9. Participate in conversations Again, a standard set of searches makes life easier Find someone talking about (GF or mom) and tweet to them. etc. Same tools apply but be ready for a back and forth. Alerts - watch for mentions of you and areas of interest.Michael Johnstone @Johnstone_M
    10. 10. Repeat Repeat for all clients. Check who you are before you post. Dont switch around in the middle.Michael Johnstone @Johnstone_M
    11. 11. Client Tips Retainers are better. Delegate - watch for ways to offload effort to the client.  Teach your clients. You wont loose them by educating them.Michael Johnstone @Johnstone_M
    12. 12. Win Dodo case for the new iPad. Customized by www.IWantToDrawaCatforYou.com Tweet and mention @johnstone_m and #etcdallas. Follow Me - I’ll DM you.Michael Johnstone @Johnstone_M
    13. 13. Desktop Tweetdeck Tweetie Hootsuite BufferApp LastPass Twitter.comMichael Johnstone @Johnstone_M
    14. 14. Mobile Twitter Tweetdeck Hootsuite Buffer appMichael Johnstone @Johnstone_M
    15. 15. iPad Tweetbot Twitter.comMichael Johnstone @Johnstone_M
    16. 16. Thank You
    17. 17. Michael Johnstone Entrepreneur; Executive; Strategies & Acquisitions with Mark Cuban CompaniesMichael Johnstone @Johnstone_M
    18. 18. Managing Multiples Maintain Client’s Social Media Without Going CrazyMichael Johnstone @Johnstone_M

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